{"id":24467,"date":"2020-10-08T17:30:00","date_gmt":"2020-10-08T22:30:00","guid":{"rendered":"https:\/\/www.casino.org\/blog\/?p=24467"},"modified":"2020-10-06T06:10:54","modified_gmt":"2020-10-06T11:10:54","slug":"how-to-become-a-bookmaker","status":"publish","type":"post","link":"https:\/\/www.casino.org\/blog\/how-to-become-a-bookmaker\/","title":{"rendered":"How To Become A Bookmaker"},"content":{"rendered":"\n<p>Ever wondered what it\ntakes to be a bookie? <\/p>\n\n\n\n<p>Some of the giants of\nthe betting industry \u2013 Coral, Paddy Power and William Hill among others \u2013 all\nstarted out small before becoming the gambling goliaths we know today.<\/p>\n\n\n\n<p>Just how do you become\na bookmaker and what route should you take? If done right, then you can have a\nvery profitable and lucrative business on your hands. <\/p>\n\n\n\n<p>You also need a certain\nskillset, money to get started, and to decide what type of bookie you want to\nbe. We\u2019ll cover everything in our step-by-step guide below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 1: Decide Which Route To Take<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_1-1.png\" alt=\"Man deciding which route to take as a bookmaker\" class=\"wp-image-24631\" srcset=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_1-1.png 1600w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_1-1-148x111.png 148w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_1-1-1024x768.png 1024w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_1-1-768x576.png 768w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_1-1-1536x1152.png 1536w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_1-1-1100x825.png 1100w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_1-1-480x360.png 480w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>If you decide that\nbookmaking is the career for you, then what avenues are open to you? Which of\nthose is best? <\/p>\n\n\n\n<p>Well, there are pros\nand cons to each route, with four options to choose from:<\/p>\n\n\n\n<ul><li>Online\nbookmaker<\/li><li>On-course\nbookmaker<\/li><li>Opening\na betting shop<\/li><li>Combination\nof some or all of the above<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.casino.org\/uk\/online-betting\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Online betting<\/a> has never been more popular, but the marketplace is somewhat saturated nowadays. <\/p>\n\n\n\n<p>You would need to offer\nsomething different to the mainstream and big boys of betting to attract business.\nIncentives like sign up offers and regular promotions are what lures and then\nkeeps bettors coming back to place their wagers with you. <\/p>\n\n\n\n<p>Be warned: it\u2019s hard to\nstand out from the crowd in this area.<\/p>\n\n\n\n<p>If you love horse\nracing at your local track, then becoming an on-course bookie is an alternative\noption. <\/p>\n\n\n\n<p>There are additional\ncosts involved, however, for your pitch and it\u2019s worth noting that quiet,\nmidweek meetings seldom attract big crowds. It can be hard to make on-course\nbookmaking pay.<\/p>\n\n\n\n<p>Opening a betting shop\ninvolves more than just getting yourself a license to operate. You have to rent\nsome real estate and employ staff to help you run the place and that means\nadditional costs. <\/p>\n\n\n\n<p>A premises license for\nthe place you lease and personal functional licenses for any people working for\nyou are also needed. More on those later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 2: Decide How You Want To Set Up<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_2-1-1024x768.png\" alt=\"Online bookie vs partnership\" class=\"wp-image-24632\" srcset=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_2-1-1024x768.png 1024w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_2-1-148x111.png 148w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_2-1-768x576.png 768w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_2-1-1536x1152.png 1536w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_2-1-1100x825.png 1100w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_2-1-480x360.png 480w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_2-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Many small-time\nbookmakers are family businesses, so do you want to go it alone or become a\npartner of an existing firm? That is the broad choice you face if deciding to\nbecome a bookie. <\/p>\n\n\n\n<p>Again, there are pluses\nand minuses to both approaches:<\/p>\n\n\n\n<ul><li>Being\nan independent bookmaker sounds great, but you still have overheads. There is\nrent and wages to pay if you run a High Street betting shop.<\/li><li>There\nare fees like renewing your trackside pitch every year if you are an on-course\nbookie. <\/li><li>Taking\nthe business online means server costs and license fees apply to whatever type\nof outfit you want to run.<\/li><\/ul>\n\n\n\n<p>Becoming a partner with\nan existing company means you are representing them. Franchises may be granted\nfor a betting shop or trackside pitch, but you are in effect an employee of that\norganization. <\/p>\n\n\n\n<p>That means total\nprofits don\u2019t go to you and you are on a percentage of takings or a salary\npaid.<\/p>\n\n\n\n<p>While there can be\ngreater security in forming a partnership, it is worth remembering that many\nbetting shops have been closed by large bookmakers to save on high rent costs. <\/p>\n\n\n\n<p>This has come in\nreaction to regulation changes brought in the by the British Government over\nthe maximum stake for Fixed Odds Betting Terminals (FOBTs).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 3: Find Out Which Licenses You Need<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_3-1-1024x768.png\" alt=\"Gambling licenses\" class=\"wp-image-24633\" srcset=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_3-1-1024x768.png 1024w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_3-1-148x111.png 148w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_3-1-768x576.png 768w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_3-1-1536x1152.png 1536w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_3-1-1100x825.png 1100w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_3-1-480x360.png 480w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_3-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As noted above, the\ngambling industry has strict regulation by the state. This is to ensure ethical\npractice and fair treatment of bettors. <\/p>\n\n\n\n<p>You are going to need\nlicenses and, depending on the type of bookie you are, plenty of them. <\/p>\n\n\n\n<p>As listed by the UK Gambling Commission on its website, the regulator requires you to have some or all of the following licenses:<\/p>\n\n\n\n<ul><li>Operating\nLicense<\/li><li>Personal\nFunctional License<\/li><li>Personal\nManagement License<\/li><li>Premises\nLicense<\/li><\/ul>\n\n\n\n<p>These don\u2019t come cheap,\neither. <\/p>\n\n\n\n<p>A license application\nhas no guarantee of success and the UK Gambling Commission doesn\u2019t return fees\nif you get turned down. There are also annual renewal costs attached to\nlicenses.<\/p>\n\n\n\n<p>With Premises Licenses,\nyou are applying to your local authority rather than the regulator. These may set\ndifferent fees, rates and tariffs depending on your geographical location. <\/p>\n\n\n\n<p>Also be prepared for\nthe possibility of opposition to your proposal of turning a piece of real\nestate into a betting shop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why You Need Licenses<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Each of the licenses\nrelated to bookmaking serves a different purpose. Knowing about all of them is\nessential before you decide to become a bookie. <\/p>\n\n\n\n<p>With an Operating License,\nthe clue is in the name. Some or all of the following activities must be\nspecified on your licenses:<\/p>\n\n\n\n<ul><li>Non-remote\ngeneral betting \u2013 standard if you trade from premises and\/or limited for\non-course bookies<\/li><li>Non-remote\npool betting<\/li><li>Remote\ngeneral betting \u2013 standard for real and\/or virtual events, and\/or limited for\ntelephone and email bets<\/li><li>Remote\nbetting host \u2013 again for real and\/or virtual events<\/li><li>Remote\nbetting intermediary \u2013 if you have trading rooms on your site<\/li><li>Remote\npool betting<\/li><\/ul>\n\n\n\n<p>Getting those which you\nneed and also including ones for other intermediary purposes all have different\ncosts attached to them in terms of fees. <\/p>\n\n\n\n<p>Looking at the remote\ngeneral betting license, for example, any bookie operating a gross gambling\nyield of under \u00a3550,000 per year has an application fee of \u00a32,933 and annual\nrenewal costs of \u00a33,408. <\/p>\n\n\n\n<p>Obtaining and keeping\nthis license alone will thus be an expense of \u00a36,341 within 12 months. <\/p>\n\n\n\n<p>Successful bookies who\nhave over \u00a31,000,000,000 in their annual gross gambling yield pay an\napplication fee of \u00a325,777 with annual renewal costs of \u00a3694,856. <\/p>\n\n\n\n<p>For every \u00a3500,000,000\nabove that threshold, the price to renew increases by \u00a3200,000.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Personal Functional License<\/strong><\/h3>\n\n\n\n<p>Personal Functional Licenses\nare for people who work for you as a bookie. <\/p>\n\n\n\n<p>Your staff needs to\nhave one of these in order to be legally allowed to do their job. Employees are\nsubject to a Criminal Records Bureau (CRB) check to ensure they are\ntrustworthy. <\/p>\n\n\n\n<p>You need to get a Personal\nFunctional License for the following staff:<\/p>\n\n\n\n<ul><li>Cashier<\/li><li>Dealer\/croupier\n(if you\u2019re offering a casino product)<\/li><li>Gaming\nsupervisor (or pit boss)<\/li><li>Inspector<\/li><li>Security\npersonnel<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Personal Management License<\/strong><\/h3>\n\n\n\n<p>Before granting a Personal\nManagement License (PML) to anyone, the UK Gambling Commission wants to be\nsatisfied that the business model of a bookmaker is sustainable. They are\nlooking for stability in the people running the show.<\/p>\n\n\n\n<p>These licenses cost\n\u00a3370 per person. <\/p>\n\n\n\n<p>A PML isn\u2019t just\nconcerned with the boss. It covers a wider base than just that and includes\nmembers of staff with responsibility for:<\/p>\n\n\n\n<ul><li>Strategy\nand delivery of gambling operations<\/li><li>Financial\nplanning and budgets<\/li><li>Commercial\ndevelopment and marketing<\/li><li>Compliance\n(with the regulator)<\/li><li>IT\nprovision and digital security<\/li><li>Management\nof premises licensed for bingo and\/or as a casino<\/li><li>Management\nof 5 or more licensed premises within a particular area of the UK<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Premises License<\/strong><\/h3>\n\n\n\n<p>Local councils can take\nseveral weeks to process and decide on your application to turn real estate\ninto a place where betting and gaming is permitted. <\/p>\n\n\n\n<p>Residents in the nearby\narea may raise objections. It follows that converting some premises into a\nbetting shop are easier than others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 4: Work Out Your Budget<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_4-1-1024x768.png\" alt=\"budgeting and working out expenses\" class=\"wp-image-24634\" srcset=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_4-1-1024x768.png 1024w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_4-1-148x111.png 148w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_4-1-768x576.png 768w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_4-1-1536x1152.png 1536w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_4-1-1100x825.png 1100w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_4-1-480x360.png 480w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_4-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As you may have\nnoticed, there are plenty of costs, expenses and overheads involved in setting\nup and becoming a bookmaker. <\/p>\n\n\n\n<p>It\u2019s estimated that there are average initial costs of <a href=\"https:\/\/www.racingpost.com\/news\/how-to-become-a-bookie-preparing-for-the-perils-of-life-in-the-betting-jungle\/338922\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">\u00a38,000 to \u00a310,000<\/a> just for starting up as an on-course bookie. <\/p>\n\n\n\n<p>Here are some of the\noutlays you are going to have to make:<\/p>\n\n\n\n<ul><li>Licenses<\/li><li>Rent\nof premises (for a betting shop)<\/li><li>Light,\nheat and electricity of premises<\/li><li>Pitches\non racetracks (for on-course bookmakers)<\/li><li>Staff\nwages<\/li><li>Hardware\n(FOBTs, boards and batteries, computers, printers, stands and umbrellas to keep\nequipment dry on-course)<\/li><li>Software\n(for printing betting slips, online security and tracking markets)<\/li><li>Server\nhosting (for online bookies)<\/li><\/ul>\n\n\n\n<p>Bookmaker pitches,\nofficially known as list positions, can be a huge expense depending on the\nracecourse in question. <\/p>\n\n\n\n<p>At popular National\nHunt horse racing venue Cheltenham, for instance, some of these have been\nvalued at \u00a3250,000. Prime pitches at York, meanwhile, can change hands for\n\u00a3200,000.<\/p>\n\n\n\n<p>That is a lot of money,\nbut these tracks may be the exception rather than the rule. <\/p>\n\n\n\n<p>A lower profile\nracecourse will have their pitches valued at significantly less, but it may be\njust as if not more difficult to turn a profit from them if demand isn\u2019t there\non track. <\/p>\n\n\n\n<p>It\u2019s crucial that you\nbudget carefully, then, and have a good financial plan before you kick-start\nyour new career.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Skills You Need To Become A Bookmaker<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_5-1-1024x768.png\" alt=\"collage of pictures representing skills needed to become a bookmaker\" class=\"wp-image-24635\" srcset=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_5-1-1024x768.png 1024w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_5-1-148x111.png 148w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_5-1-768x576.png 768w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_5-1-1536x1152.png 1536w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_5-1-1100x825.png 1100w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_5-1-480x360.png 480w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_5-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Depending upon the type\nof bookie you want to be, certain specific skills may be needed. <\/p>\n\n\n\n<p>In general terms,\nhowever, these traits and competencies will serve you well:<\/p>\n\n\n\n<ul><li>Numeracy<\/li><li>Negotiating\nskills<\/li><li>Leadership\nand management <\/li><li>Flexibility\n(reacting to situations)<\/li><li>Decision\nmaking<\/li><li>Customer\nservice<\/li><\/ul>\n\n\n\n<p>Numeracy, an\nunderstanding of odds and finance, almost goes without saying for a bookmaker. <\/p>\n\n\n\n<p>You may need to\nnegotiate with potential betting partners, local authorities and staff, to whom\nyou also have to show leadership and management.<\/p>\n\n\n\n<p>Customer service is\nall-important too, as you can\u2019t make money without people betting through your\nservice.<\/p>\n\n\n\n<p>Flexibility and\ndecision-making become especially important if you are an on-course bookie. You\nhave to decide whether or not you have a strong view about a horse race. <\/p>\n\n\n\n<p>Is a favourite worth\nlaying and pushing out in the market you offer, or do you just follow what the\nbetting exchanges tell you as they reveal where the money is going? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common Misconceptions About Being A Bookie<\/strong><\/h2>\n\n\n\n<p>Be under no illusions,\nthere is a lot more that goes into becoming a bookmaker than meets the eye. <\/p>\n\n\n\n<p>The first mistake you\ncan make is by assuming it is an easy living. <\/p>\n\n\n\n<p>It really isn\u2019t,\nespecially for on-course bookies and those running a betting shop in an era\nwhere online gambling has taken off.<\/p>\n\n\n\n<p>It\u2019s not just a\nformality that you will be granted the licenses you need, either. If you fail\nin your applications, the UK Gambling Commission has a no-refunds policy. <\/p>\n\n\n\n<p>This leads to\nadditional costs that, if you didn\u2019t budget for, will adversely affect your\nbusiness because you can\u2019t even get properly started without licenses.<\/p>\n\n\n\n<p>If you choose the wrong\nfavorite to take on as an on-course bookmaker, you can end up losing money.\nDeveloping sound betting judgement is essential. <\/p>\n\n\n\n<p>Trying to just wing it\nis a very bad idea indeed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is The Bookie Life For You?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_6-1-1024x768.png\" alt=\"bookmakers at race track\" class=\"wp-image-24636\" srcset=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_6-1-1024x768.png 1024w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_6-1-148x111.png 148w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_6-1-768x576.png 768w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_6-1-1536x1152.png 1536w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_6-1-1100x825.png 1100w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_6-1-480x360.png 480w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/step_6-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>So, if you\u2019re\nundeterred by all that and passionate about sport, being a bookie could be the\ncareer for you. <\/p>\n\n\n\n<p>First of all, you need\ncapital investment from the very start if you are to make a business. Strong\nfinancial planning and evidence of sustainability will help persuade gambling\nregulators to issue licenses to you.<\/p>\n\n\n\n<p>When pitching to become\na bookmaker, you must have a clear idea and vision of the type of bookie you\nwant to be. Opening a betting shop means you need premises which means more\nlicenses, overheads in rent, light, heat, electricity and wages.<\/p>\n\n\n\n<p>On-course bookmakers\nmust fork out for a pitch and have the technology to advertise prices, follow the\nwider betting trends and markets, and create betslips. <\/p>\n\n\n\n<p>If you go down the\nonline betting route, be prepared for stiff competition, security and server\ncosts.<\/p>\n\n\n\n<p>With numeracy,\nnegotiating skills, the ability to plan, manage, lead and make decisions, and\nnot forgetting a sense of customer service, you might just make it as a bookie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wondered what it takes to be a bookie? Some of the giants of the betting industry \u2013 Coral, Paddy&nbsp;&#8230;<\/p>\n","protected":false},"author":43,"featured_media":24630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,16],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Become A Bookmaker - Requirements &amp; Tips<\/title>\n<meta name=\"description\" content=\"How to become a bookmaker guide - how to become a an on-course bookmaker or an on-line bookie. 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