{"id":30607,"date":"2022-02-28T18:34:42","date_gmt":"2022-03-01T00:34:42","guid":{"rendered":"https:\/\/www.casino.org\/blog\/?p=30607"},"modified":"2022-02-20T06:04:15","modified_gmt":"2022-02-20T12:04:15","slug":"gacha-games-gambling","status":"publish","type":"post","link":"https:\/\/www.casino.org\/blog\/gacha-games-gambling\/","title":{"rendered":"Gacha Games: Collectible Fun, Or Something More Sinister?"},"content":{"rendered":"\n

Packed with colorful characters, sought-after\nskins and all manner of rewards and rarities, Gacha<\/em> games are a\ncompulsive collector\u2019s dream. <\/p>\n\n\n\n

However, with the majority of items being issued\nvia random drops that cost real money to activate, we need to ask whether the Gacha<\/em>\ngame mechanic is potentially a gateway to more serious gambling.<\/p>\n\n\n\n

What Are Gacha<\/em> Games?<\/strong><\/h2>\n\n\n\n

For those unfamiliar with the term, Gacha<\/em>\ngames are a form of video game that encourage players to redeem in-game\ncurrency in exchange for random virtual items.<\/p>\n\n\n\n

Taking their name from Gachapon <\/em>\u2013 the toy capsule vending machines popularized in Japan \u2013 a key characteristic of Gacha<\/em> games is that players never really know what they\u2019ll receive for their purchase.<\/p>\n\n\n\n

\"Gachapon
Image: jpellgen\/Flickr, CC BY-NC-ND 2.0<\/em><\/figcaption><\/figure>\n\n\n\n

Just as a Gachapon<\/em> capsule will contain\na random figure from any number of sets, when paying for a roll in a Gacha<\/em>\ngame, the results can virtually never be guaranteed.<\/p>\n\n\n\n

Sure, players might hit the jackpot and land a\npremium playable character, but they\u2019re just as likely to reveal an unwanted\nitem or one they already own \u2013 and both outcomes cost them exactly the same.<\/p>\n\n\n\n

With the majority of Gacha<\/em> games being\nfree-to-play (F2P) mobile games, the Gacha<\/em> mechanic serves as an incentive\nfor players to continually spend real-world money. <\/p>\n\n\n\n

Takings in this respect can go on indefinitely\nand have the potential to easily eclipse the profits developers would make by\ncharging a one-time fee to purchase the game.<\/p>\n\n\n\n

How Did The Gacha<\/em> Phenomenon Get Started?<\/strong><\/h2>\n\n\n\n

The first Gacha<\/em> mechanic was debuted in 2004 MMORPG, MapleStory<\/em>, which enabled players to purchase Gachapon <\/em>tickets for 100 yen apiece.<\/p>\n\n\n\n

\"MapleStory
MapleStory [Image: mmos.com]<\/em><\/figcaption><\/figure>\n\n\n\n

These tickets granted entry into a lottery where\nplayers had a chance to win trinkets of varying rarities, with these then being\nused to customize their character so they could flaunt their fancy prizes\nonline.<\/p>\n\n\n\n

Three years later, Chinese MMO Zhengtu <\/em>took\nthe concept even further by offering an FTP game that sought to recoup its\ncosts entirely through Gacha<\/em> rolls that granted players extra perks and\nprivileges.<\/p>\n\n\n\n

Despite being widely criticized for its\npredatory practices, Zhengtu <\/em>proved to be a rip-roaring success, with\nthe F2P title generating an unprecedented $15 million USD per month within a\nyear of its release.<\/p>\n\n\n\n

The commercial triumph of Zhengtu <\/em>paved\nthe way for the Gacha<\/em> model to rise to prominence in the early 2010s, especially\nin Japan, where it became an integral part of the country\u2019s mobile game\nculture.<\/p>\n\n\n\n

How Gacha <\/em>Games Have Taken Over The Western\nWorld<\/strong><\/h2>\n\n\n\n

Okay, we get it. Gachapon <\/em>toy capsules.\nMMORPGs. Zhengtu<\/em>. It all sounds more than a little alien to a western\naudience. <\/p>\n\n\n\n

However, the reality is the Gacha <\/em>game\nmodel is now a worldwide phenomenon.<\/p>\n\n\n\n

Far from being a proclivity of players solely from\nthe land of the rising sun, Gacha <\/em>mechanics have found their way almost\nunnoticed into virtually every culture and gaming medium across the globe.<\/p>\n\n\n\n

From Facebook to FIFA<\/em>, players in the\nwestern world will find examples of Gacha<\/em> games everywhere, with big-name\ndevelopers such as EA, Ubisoft and Activision all employing the model to great\neffect. <\/p>\n\n\n\n

FIFA Ultimate Team<\/em> (FUT), for example, is an incredibly popular\ngame mode that allows players to purchase packs that include a random selection\nof players, collectibles and stat-boosting power-ups.<\/p>\n\n\n\n

In FIFA<\/em> digital sales \u2013 including Ultimate\nTeam<\/em> pack purchases \u2013 alone, EA rakes in profits of over $1 billion USD a\nyear, with these microtransactions now forming the core business of the entire game.<\/p>\n\n\n\n

Similarly, Gwent<\/em> \u2013 CD Projekt Red\u2019s F2P\napp based on the popular Witcher<\/em> series \u2013 is just one of the many digital\ncollectible card games that utilizes a Gacha <\/em>mechanic to help players build\ntheir decks.<\/p>\n\n\n\n

\"Gwent\"
Image: playgwent.com<\/em><\/figcaption><\/figure>\n\n\n\n

In Gwent, microtransactions enable players to use\nreal-world money to purchase kegs that contain a random assortment of common,\nrare, epic and legendary cards. <\/p>\n\n\n\n

To further complicate matters, they can also exchange\ntheir cash for \u201cmeteorite powder\u201d, which can be used to upgrade existing cards or\nbuy exclusive items in-store.<\/p>\n\n\n\n

Should Gacha <\/em>Games Be Classified As Gambling?<\/strong><\/h2>\n\n\n\n

Naturally, using microtransactions made in\nreal-world currency to purchase randomly-generated rewards raises some serious\nethical questions.<\/p>\n\n\n\n

After all, if you\u2019re spending real money to win\nsomething from a process where the outcome is always unknown, aren\u2019t you\nessentially playing roulette? <\/p>\n\n\n\n

As is often the case, there are two main schools\nof thought.<\/p>\n\n\n\n

The Case For Gacha<\/em> Games As Gambling<\/strong><\/h2>\n\n\n\n
\"Genshin
Image: Genshin Impact<\/em><\/figcaption><\/figure>\n\n\n\n

The gambling aspect of Gacha <\/em>games is\none that has dogged developers in recent the years, with critics arguing the\nmechanic is predatory and designed to trap users into paying to enhance their\nexperience.<\/p>\n\n\n\n

Perhaps one of the more insidious aspects of Gacha<\/em> games is the presence of social currency, with a survey from Statista<\/a> revealing that of the top 20 percent of RPG apps in Q1 2021, 88 percent were using this feature.<\/p>\n\n\n\n

The purpose of these social currencies is\nlikely to be two-fold.<\/p>\n\n\n\n

One the one hand, using an artificial currency\nmakes transactions feel less real and often encourages players to spend more\nthan they would using real money.<\/p>\n\n\n\n

This tactic is, of course, akin to the use of betting\nchips in a casino.<\/p>\n\n\n\n

Secondly, offering social currencies enables\ndevelopers to place an extra step between the purchase and the part of the\nprocess that could be considered gambling. <\/p>\n\n\n\n

After all, players aren\u2019t spending real-world\nmoney on a random prize \u2013 they\u2019re buying $40 worth of tokens which can then<\/em>\nbe used on Gacha<\/em> rolls. Initially, they\u2019re getting exactly what they\u2019ve\npaid for.<\/p>\n\n\n\n

Another consideration is the way these Gancha<\/em>\nrolls or drops are presented. <\/p>\n\n\n\n

Card kegs crackle and explode, while the lids\nof loot boxes shoot off as dazzling rays of light radiate from the rewards\ninside.<\/p>\n\n\n\n

All these visual and audio distractions help\nplayers psychologically distance themselves from the money they\u2019re spending \u2013\nmoney which, once converted into social currency, cannot be traded back.<\/p>\n\n\n\n

The Case Against Gacha<\/em> Games As Gambling<\/strong><\/h2>\n\n\n\n

On the flip side of the argument, there are\nmany cases that both game developers and the authorities who regulate them\ncould put forward for Gacha<\/em> games not being gambling.<\/p>\n\n\n\n

Chief among them would be the fact that there\nis no chance of losing a Gacha <\/em>roll. <\/p>\n\n\n\n

Players will always get something for their\nmoney, with even duplicate rewards being exchangeable for other resources.<\/p>\n\n\n\n

Secondly, the aforementioned purchase of social\ncurrency cannot really be considered a random outcome. <\/p>\n\n\n\n

If players are exchanging $40 of cash for $40\nof social currency, they\u2019re obtaining a known quantity \u2013 and this currency can\noften be used for other in-game purchases that aren\u2019t randomly-generated.<\/p>\n\n\n\n

From a purely legal perspective, many international\nstatutes also require the prize to be a \u201cthing of value\u201d before playing for it to\nbe considered gambling. <\/p>\n\n\n\n

As in-game rewards cannot be redeemed for real\nmoney, developers are able to skirt around these regulations by preventing\nplayers from trading them.<\/p>\n\n\n\n

Another important point is that developers \u2013\nand some players too \u2013 would contend they\u2019re not paying for the Gacha<\/em>\nroll itself, but merely the service provided by a game that is usually free to\ndownload.<\/p>\n\n\n\n

With this in mind, many players are inclined to\nsupport the developers they like by spending money on microtransactions, with\nthis in turn helping them to get more enjoyment from the product itself.<\/p>\n\n\n\n

\"Puzzles
Image: Puzzles & Dragons, GungHo<\/em><\/figcaption><\/figure>\n\n\n\n

Weighing Up The Gacha <\/em>Game Debate<\/strong><\/h2>\n\n\n\n

Weighing up both sides of the argument, it\u2019s\npretty hard to come to the conclusion that Gacha<\/em> games should not be\nconsidered at least a form of gambling.<\/p>\n\n\n\n

With companies such as EA and Blizzard known to\nuse neuroscientists and psychologists during game development, there can be\nlittle doubt that players are being subtly influenced to spend more.<\/p>\n\n\n\n

Social currencies<\/a> help them disassociate this spending from real money, while the euphoric lights and sounds that accompany the opening of a loot box are there to make them feel adequately rewarded.<\/p>\n\n\n\n

The defense, meanwhile, comes for the most part\nfrom the game developers themselves and largely hinges on legal technicalities\nand questions of semantics, neither of which address the issue at hand.<\/p>\n\n\n\n

How Much Revenue Are Gacha <\/em>Games Pulling\nIn?<\/strong><\/h2>\n\n\n\n

Needless to say, Gacha<\/em> games are big\nbusiness. <\/p>\n\n\n\n

Back in 2012, the Japanese mobile game Puzzles\n& Dragons<\/em> became the first Gacha <\/em>title to eclipse $1 billion USD\nin profits and current trends suggest that it won\u2019t be long before other games\nfollow suit.<\/p>\n\n\n\n

Take, for example, Chinese game studio, miHoYo\n\u2013 developers behind the hit game, Genshin Impact<\/em>.<\/p>\n\n\n\n

\"miHoYo<\/figure>\n\n\n\n

As you can from the table above, the company\u2019s\nannual mobile revenue \u2013 though strong \u2013 was pretty flat year-on-year until Genshin\nImpact<\/em> arrived in 2020.<\/p>\n\n\n\n

An F2P open world RPG that requires players to\nunlock characters by opening \u201cwishes\u201d which can only be purchased using in-game\ncurrency, Genshin Impact<\/em> swiftly became miHoYo\u2019s highest-grossing title.<\/p>\n\n\n\n

In the year following its release, miHoYo\u2019s\nprofits soared by around $500 million USD, with similar growth being recorded in\n2021. <\/p>\n\n\n\n

This was aided in no small part by the release\nof Genshin Impact 2.1<\/em>.<\/p>\n\n\n\n

\"Mobile<\/figure>\n\n\n\n

Released in September, Genshin Impact 2.1<\/em>\noffered players a host of new characters, weapons and explorable regions, many\nof which were issued as time-limited rewards.<\/p>\n\n\n\n

The presence of these new features was designed\nto test players\u2019 appetite for making more in-game purchases \u2013 and boy, were\nthey hungry for them.<\/p>\n\n\n\n

In the week Genshin Impact 2.1<\/em> went\nlive, in-app purchases rose by an incredible 387 percent on the previous week\nto a total of $151 million USD. <\/p>\n\n\n\n

Since then, multiple updates have continued this\ntrend, with Genshin Impact<\/em> going on to become one of the top-grossing\nmobile gaming titles worldwide.<\/p>\n\n\n\n

Are Gacha <\/em>Games A Danger To Younger Players?<\/strong><\/h2>\n\n\n\n

Considering all this, it might come as some\nsurprise to readers that Genshin Impact<\/em> is rated \u201cT\u201d for teens \u2013 meaning\nits recommended for players 13 years and up.<\/p>\n\n\n\n

Given the game\u2019s Gacha<\/em> mechanic and the\nundoubted parallels between this and online gambling, it\u2019s undeniably a bit concerning\nthat players under 18 are free to spend their money on rolls of chance.<\/p>\n\n\n\n

According to a study<\/a> published by the UK Royal Society for Public Health, 1 in 10 minors go into debt over loot boxes, with 11 percent using their parents\u2019 credit card and 9 percent borrowing cash they couldn\u2019t repay.<\/p>\n\n\n\n

Furthermore, research<\/a> conducted by CQUniversity Australia on 2,000 gamers between 12 and 24 indicated that 93 percent had played a game containing loot boxes in the past year.<\/p>\n\n\n\n

Within that sample, players between 12 and 17 also spent a median of $50 a year on in-app purchases.<\/p>\n\n\n\n

Based on studies like this, it\u2019s not hard to\nsee how early involvement in Gacha <\/em>games could potentially provide a\ngateway to other forms of gambling and the problems that are often associated\nwith them.<\/p>\n\n\n\n

\"2020<\/figure>\n\n\n\n

Worryingly, a 2020 study of teenagers in Japan\nindicated that almost 18 percent of males aged between 15 and 19 were currently\nmaking in-app purchases, while a further 20 percent would be interested in\ndoing so.<\/p>\n\n\n\n

While these figures were slightly lower for\nfemales at 7.6 percent and 15.2 percent respectively, the conclusion remains\nthe same \u2013 the popularity of Gacha<\/em> games is on the rise and better\nprotections are needed.<\/p>\n\n\n\n

What Does The Future Hold For Gacha <\/em>Games?<\/strong><\/h2>\n\n\n\n

Given their incredible popularity with players\nand the vast sums of revenue that they draw in for developers, it\u2019s clear that Gacha<\/em>\ngames aren\u2019t going anywhere.<\/p>\n\n\n\n

However, given their addictive qualities and the\nundeniable similarities they have to online gambling, it seems likely the\nregulations surrounding them will have to be reviewed.<\/p>\n\n\n\n

With new measures needed both to ensure players\nunder the age of 18 don\u2019t spend money they can\u2019t afford and to limit the access\nproblem gamblers have to Gacha <\/em>games, there\u2019s a lot to be done.<\/p>\n\n\n\n

Video game rating system PEGI<\/a> has recently added a warning icon for titles that include in-app purchases, but greater scrutiny of the practices used by companies offering them is also long overdue. <\/p>\n","protected":false},"excerpt":{"rendered":"

Packed with colorful characters, sought-after skins and all manner of rewards and rarities, Gacha games are a compulsive collector\u2019s dream. …<\/p>\n","protected":false},"author":45,"featured_media":30811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"acf":[],"yoast_head":"\nAre Gacha Games Gambling? \u2013 The Arguments For & Against<\/title>\n<meta name=\"description\" content=\"Gacha Games & Gambling \u2013 Read the arguments for and against whether Gacha games provide a gateway to more serious gambling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/blog\/gacha-games-gambling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gacha Games: Collectible Fun, Or Something More Sinister?\" \/>\n<meta property=\"og:description\" content=\"Read the arguments for and against whether Gacha games provide a gateway to more serious gambling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/blog\/gacha-games-gambling\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-01T00:34:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-20T12:04:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/gacha-games.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brooke Keaton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Gacha Games: Collectible Fun, Or Something More Sinister?\" \/>\n<meta name=\"twitter:description\" content=\"Read the arguments for and against whether Gacha games provide a gateway to more serious gambling.\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brooke Keaton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.casino.org\/blog\/gacha-games-gambling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/blog\/gacha-games-gambling\/\"},\"author\":{\"name\":\"Brooke Keaton\",\"@id\":\"https:\/\/www.casino.org\/blog\/#\/schema\/person\/ebbf00369f1d443da6368ce43305468d\"},\"headline\":\"Gacha Games: Collectible Fun, Or Something More Sinister?\",\"datePublished\":\"2022-03-01T00:34:42+00:00\",\"dateModified\":\"2022-02-20T12:04:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.casino.org\/blog\/gacha-games-gambling\/\"},\"wordCount\":1986,\"publisher\":{\"@id\":\"https:\/\/www.casino.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/blog\/gacha-games-gambling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/gacha-games.png\",\"articleSection\":[\"Industry\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/blog\/gacha-games-gambling\/\",\"url\":\"https:\/\/www.casino.org\/blog\/gacha-games-gambling\/\",\"name\":\"Are Gacha Games Gambling? 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