{"id":35827,"date":"2023-05-09T09:28:04","date_gmt":"2023-05-09T14:28:04","guid":{"rendered":"https:\/\/www.casino.org\/blog\/?p=35827"},"modified":"2023-05-09T09:39:52","modified_gmt":"2023-05-09T14:39:52","slug":"booktok-americans-canadians-reading-more-because-of-tiktok","status":"publish","type":"post","link":"https:\/\/www.casino.org\/blog\/booktok-americans-canadians-reading-more-because-of-tiktok\/","title":{"rendered":"BookTok: Americans & Canadians Reading More Because of TikTok"},"content":{"rendered":"\n
#BookTok <\/strong>has had over 1 million posts and 6 billion views on TikTok within the last 90 days, demonstrating just how big the community of book lovers on the platform is. There are also over 20,000 Google searches per month for terms like ‘BookTok’ and ‘BookTok recommendations’ in the US and Canada alone. <\/p>\n\n\n\n This study digs a little deeper into the popularity of BookTok and highlights the impact that it is having on readership across The United States and Canada. We surveyed 10,000 TikTok users and asked them a handful of simple questions, including whether or not they are reading more because of the BookTok trend. Those that said yes were also asked to put a percentage on just how much more they are reading. <\/p>\n\n\n\n Keep reading for a more in-depth breakdown and explanation of the findings in this report and more regional data. <\/p>\n\n\n\n Despite its flaws and bad press, it’s hard to ignore that TikTok has positively influenced reading and book sales through its #BookTok community. A 2022 Forbes article reported a 9% increase in book sales<\/a> and highlighted TikTok and its influencers as being a driving force behind what’s been dubbed the revival of reading. <\/p>\n\n\n\n Our study revealed that 48% of TikTok<\/strong> users<\/strong> in The United States are actively reading more books because of their exposure to BookTok. This number was slightly higher with Canadians at 53%<\/strong>. What is maybe most surprising of all is exactly what this looks like in numbers, as reading ‘more’ can mean something very different from person to person. Americans reported a 60% increase in their reading activity, with Canadians reporting 58%. This means that a person reading an average of 12 books per year prior to BookTok is now reading 19. <\/p>\n\n\n\n For a more granular look into the influence of BookTok across the US and Canada, we also tracked survey responses by location. This has allowed us to pinpoint which regions have seen the largest increase in readership as a direct result of BookTok. <\/p>\n\n\n\nThe ‘Revival of Reading’<\/h2>\n\n\n\n
#BookTok Influence By Region<\/h2>\n\n\n\n