{"id":36992,"date":"2024-01-10T08:53:46","date_gmt":"2024-01-10T14:53:46","guid":{"rendered":"https:\/\/www.casino.org\/blog\/?p=36992"},"modified":"2024-01-10T08:53:47","modified_gmt":"2024-01-10T14:53:47","slug":"social-media-shopping-habits","status":"publish","type":"post","link":"https:\/\/www.casino.org\/blog\/social-media-shopping-habits\/","title":{"rendered":"An Influenced Nation: How Social Media Is Shaping US Shopping Habits"},"content":{"rendered":"\n<p>Did you just pay $100+ for a cup? You\u2019ve been <em>influenced<\/em>. We can laugh all day long at \u201cinfluencers in the wild\u201d posts as they silently prance around a train with a phone in hand (queue \u201c22, I&#8217;m in Paris, baby\u201d), but they\u2019re on to something. Love them or hate them, influencers are shaping the way we purchase, well, everything. From grocery hauls to smearing snail mucus on our faces, influencers are influencing.&nbsp;<\/p>\n\n\n\n<p>Who is succumbing to influencer products the most? We looked across America to discover the most influenceable cities, states, and more. We also analyzed the most popular hauls and those we\u2019re leaving behind (looking at you, Temu). Finally, we look at the products and industries most likely to persuade us to buy, namely Trader Joe&#8217;s hidden gems and Stanley Tumblers.<\/p>\n\n\n\n<p><strong>Highlights:<\/strong><\/p>\n\n\n\n<ul>\n<li>Americans spend, on average, $36.11 per month on influencer-inspired purchases<\/li>\n\n\n\n<li>Nevada leads as the most \u201cinfluenced state\u201d with 88% regular social media purchases<\/li>\n\n\n\n<li>48% of clothing purchased is a direct result of influencer content or ads<\/li>\n\n\n\n<li>Groceries are seeing one of the biggest effects with 40% of respondents buying food following influencer content and 35% claiming to watch grocery hauls<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Most influenceable states across the US<\/h2>\n\n\n\n<p>We wanted to know which US states were scrolling Amazon like it was their full-time job. These are the people who watch a reel and, like a knee-jerk reaction, add to cart. As it turns out, some states make more influencer-inspired purchases than others and it\u2019s not what you\u2019d think.&nbsp;<\/p>\n\n\n\n<p>Officially, the Nevada slogan is \u201cAll for our country,\u201d but off the record, we could coin it \u201can online shoppers paradise.\u201d Why? <strong>Nevada comes into first place<\/strong> for making the most purchases from influencer content. <strong>88% of Nevadans said they regularly buy things online<\/strong> that they\u2019d learned about through influencer ads or content. So to say, only 12% of Nevadans aren\u2019t falling trap to the grips of influencer products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"3779\" src=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/Social-media-shopping-habits.png\" alt=\"\" class=\"wp-image-37000\" srcset=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/Social-media-shopping-habits.png 1276w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/Social-media-shopping-habits-1100x3258.png 1100w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/Social-media-shopping-habits-480x1422.png 480w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/Social-media-shopping-habits-840x2488.png 840w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/Social-media-shopping-habits-420x1244.png 420w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><\/figure>\n\n\n\n<p>On the other side of the country too, Americans are hitting the \u201cvirtual\u201d stores thanks to influencers. Kentucky came in second place for the most influencer-inspired <strong>online purchases at 86.6%<\/strong>, just behind Nevada. With <strong>61% of these Kentucky consumers<\/strong> getting their content mostly from <strong>YouTube<\/strong>, we can go out on a limb and presume it&#8217;s a form of entertainment as well. With YouTube offering more long-form content in contrast to its other social media counterparts, we could see why it&#8217;s a favored platform for influencers hoping to make a buck.&nbsp;<\/p>\n\n\n\n<p>The competition was fierce for <strong>third place with Louisiana and Missouri<\/strong> coming to a tie. Both southern states are keen on social media purchases with 83% of respondents saying they regularly buy products from influencers they follow.&nbsp;<\/p>\n\n\n\n<p>On the flip side of things, some states are turning against influencer consumerism. Hawaii, Idaho, and Montana all tie for the bottom three least influenceable states, with these places only averaging less than $7 on influencer-inspired products per month. Take that, Amazon!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Americans are buying off social media<\/h2>\n\n\n\n<p>Scrolling through the feed and spending some cash seems to be a universal experience, but are we all buying the same stuff? In the dawn of the \u201cAs Seen On TV\u201d commercials, everyone had a Shake Weight, Snuggie, George Foreman Grill, or all of the above if you came from one of <em>those<\/em> households. Cha-ching, internet bling!<\/p>\n\n\n\n<p>On the whole, the largest dominating influencer-back industry is fashion. If the Shein-sponsored trip to China taught us anything, brands<em> know<\/em> that\u2019s where the eyes are. Gone are the days when a front-of-store mannequin dictates what\u2019s in and what\u2019s out, we\u2019re turning towards our screens to see what and who to buy from. Of all the product purchases made by social media users, <strong>48% were clothing purchases<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Interestingly enough, everything down to the food on our plates is \u201cinfluenced\u201d. A surprising <strong>40% of influencer-inspired purchases were food<\/strong>. Even grocery stores are getting behind the influencer craze, with TikTok personalities sharing videos like \u201cWhole Foods must-haves\u201d and recipes calling for specific, name-brand items. Almost a quarter of those buying food products after seeing influencer content are no other than\u2026 millennials. <strong>20% of millennials<\/strong> make up the influencer\/food purchases at large. Can we blame the avocado toast boom on millennial influencers? Perhaps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Battle of the Sexes: What women vs. men purchase from influencers<\/h2>\n\n\n\n<p>Influencer-inspired spending has largely (and wrongly) been seen as a female-only space. With products like makeup, skincare, and fashion dominating the influencer space, it might make sense, but it doesn\u2019t tell the whole story. Quite simply: men are buying too.<\/p>\n\n\n\n<p><strong>65% of male respondents said they have made an online purchase<\/strong> following something they saw from an influencer (compared to the female 80%). Although women have a 15% lead in frequency of purchase, men are making bigger purchases. On average, <strong>male respondents spend 30% more than women<\/strong> on influencer-inspired products.&nbsp;<\/p>\n\n\n\n<p>And what are those products exactly? Men and women alike elected fashion then food as their top influencer-inspired purchases, but third place is where it diverges. <strong>Women opt for skincare (22%) <\/strong>and <strong>men make fitness purchases<\/strong> from their favorite influencers (<strong>17%<\/strong>). Gym bros are taking to the online masses it seems!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">These are America\u2019s favorite platforms for influencer purchases (and no, it\u2019s not TikTok)<\/h2>\n\n\n\n<p>If TikTok dances could be packaged and put in a box, someone would buy it. TikTok, although vast and chock full of content, is not the center of spending. The number one platform for buying products was <strong>YouTube by 31%<\/strong>. <strong>TikTok<\/strong> placed <strong>second at 27%<\/strong> then <strong>Instagram at 24%<\/strong>. Other platforms such as Facebook, Pinterest, Reddit, and Twitter fell below the ranks.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">America\u2019s favorite hauls<\/h2>\n\n\n\n<p>Ah, the haul. For some, a haul is the new American dream: buying in bulk a bunch of stuff you probably don\u2019t need and then telling the internet about it. As influencers dump a trash can full amount of single-use clothing on their bed, we eagerly watch and fill our shopping carts or, at least, get some kind of entertainment out of it. So what are the haul favorites of the nation? The results are as follows:<\/p>\n\n\n\n<ol>\n<li>Amazon hauls &#8211; 48%<\/li>\n\n\n\n<li>Grocery hauls &#8211; 35%<\/li>\n\n\n\n<li>Clothing hauls &#8211; 29%<\/li>\n\n\n\n<li>Target hauls &#8211; 28%<\/li>\n<\/ol>\n\n\n\n<p>It seems influencers are the biggest helpers when it comes to navigating Amazon\u2019s 350 million-product catalog. Honorable mentions included: Sephora\/Ulta hauls, Shein hauls, Temu hauls, and Tech hauls.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>Have you been influenced? If so, you\u2019re in the<strong> 74% majority of Americans<\/strong> who make purchases after seeing influencer-inspired products. With 4.8 billion social media users online, it only makes sense that shopping has found its way into the craze. Between Amazon hauls and influencers\u2019 very own brands (cough cough anything Kardashian), it&#8217;s clear that influencer products are here to stay. So raise your Stanley Cup and cheers to one-day delivery!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Methodology<\/h2>\n\n\n\n<p>We surveyed over 3,000 Americans in January 2024 about their online shopping and social media habits. The age range was between 18-65 with all participants residing in the United States. Just over half \u2014 52% \u2014 were female, 42% were male, 4% identified as trans or non-binary, and 1% listed \u201cother\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fair Use<\/h2>\n\n\n\n<p>Feel free to use the data or visuals on this page for non-commercial purposes. Please be sure to include proper attribution linking back to this page to give credit to the authors.<\/p>\n\n\n\n<p>For any press questions, please contact riley.clark[at]casino.org<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you just pay $100+ for a cup? You\u2019ve been influenced. We can laugh all day long at \u201cinfluencers in&nbsp;&#8230;<\/p>\n","protected":false},"author":97,"featured_media":36994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Likes to Carts: Social Media &amp; US Shopping Habits Study<\/title>\n<meta name=\"description\" content=\"We&#039;ve been influenced! Social media is revolutionizing the way we shop for everything down to food and travel. 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Check out the full study in the article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/blog\/social-media-shopping-habits\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-10T14:53:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-10T14:53:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/melanie-lim-246b6c6IeC0-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2821\" \/>\n\t<meta property=\"og:image:height\" content=\"4231\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riley Clark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@riley12clark\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riley Clark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.casino.org\/blog\/social-media-shopping-habits\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/blog\/social-media-shopping-habits\/\"},\"author\":{\"name\":\"Riley Clark\",\"@id\":\"https:\/\/www.casino.org\/blog\/#\/schema\/person\/2534635055d7870f3c50795081d06bd3\"},\"headline\":\"An Influenced Nation: How Social Media Is Shaping US Shopping Habits\",\"datePublished\":\"2024-01-10T14:53:46+00:00\",\"dateModified\":\"2024-01-10T14:53:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.casino.org\/blog\/social-media-shopping-habits\/\"},\"wordCount\":1228,\"publisher\":{\"@id\":\"https:\/\/www.casino.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/blog\/social-media-shopping-habits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/melanie-lim-246b6c6IeC0-unsplash-scaled.jpg\",\"articleSection\":[\"Infographics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/blog\/social-media-shopping-habits\/\",\"url\":\"https:\/\/www.casino.org\/blog\/social-media-shopping-habits\/\",\"name\":\"From Likes to Carts: Social Media & US Shopping Habits Study\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/blog\/social-media-shopping-habits\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/blog\/social-media-shopping-habits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/melanie-lim-246b6c6IeC0-unsplash-scaled.jpg\",\"datePublished\":\"2024-01-10T14:53:46+00:00\",\"dateModified\":\"2024-01-10T14:53:47+00:00\",\"description\":\"We've been influenced! 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