{"id":40340,"date":"2024-05-16T07:49:28","date_gmt":"2024-05-16T12:49:28","guid":{"rendered":"https:\/\/www.casino.org\/blog\/?p=40340"},"modified":"2024-06-13T10:26:31","modified_gmt":"2024-06-13T15:26:31","slug":"major-sports-spectatorship","status":"publish","type":"post","link":"https:\/\/www.casino.org\/blog\/major-sports-spectatorship\/","title":{"rendered":"The Price of Spectatorship: Fan Spending Across Major Sports Events"},"content":{"rendered":"\n<p>Scoreeee! Sports aren\u2019t just a game or a lifestyle, it\u2019s also a multibillion-dollar industry \u2013 we&#8217;re talking <a href=\"https:\/\/www.statista.com\/statistics\/214960\/revenue-of-the-north-american-sports-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">$83.1B<\/a> to be exact! Now with Formula One revving its engines onto North American turf, they\u2019re taking on established giants like MLB, NFL, and NBA.&nbsp;<\/p>\n\n\n\n<p>As we\u2019re almost halfway through the year, the spotlight shifts to upcoming sporting events, clashing one another for fans\u2019 attention: the NBA Finals, Stanley Cup Finals, and Olympics. But out of all the 9 major sports championship events, which ranks #1 in desirability and fan cost investment? To settle the score, we polled over 3,000 North American sports fans to find out.&nbsp;<\/p>\n\n\n\n<p><strong>Key Findings:<\/strong>&nbsp;<\/p>\n\n\n\n<ul>\n<li>The Super Bowl ranks 1<sup>st<\/sup> in spectatorship popularity and fan cost investment, willing to spend $1,598.31 to attend &nbsp;<\/li>\n\n\n\n<li>The World Series claims the runner-up position, with the NBA Finals in 3<sup>rd<\/sup> for spectatorship popularity&nbsp;<\/li>\n\n\n\n<li>The Olympics wins the silver medal in ticket splurging, with fans willing to dish out $1,448.28 for the experience&nbsp;<\/li>\n\n\n\n<li>NBA Finals is the most expensive championship event for fans to attend, while the FIFA World Cup ranks as the most affordable&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The most sought-after major sports events<\/strong>&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Major_Sports_Events_Popularity_Costs_IG.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"4964\" src=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Major_Sports_Events_Popularity_Costs_IG.png\" alt=\"\" class=\"wp-image-40386\" srcset=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Major_Sports_Events_Popularity_Costs_IG.png 2000w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Major_Sports_Events_Popularity_Costs_IG-1100x2730.png 1100w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Major_Sports_Events_Popularity_Costs_IG-480x1191.png 480w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Major_Sports_Events_Popularity_Costs_IG-840x2085.png 840w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Major_Sports_Events_Popularity_Costs_IG-420x1042.png 420w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n\n\n\n<p>Hut, hut, hike! <strong>The Super Bowl takes the top spot as the most sought-after event<\/strong>, as 34% prefer it over any other big event. It\u2019s no shocker, given that it\u2019s attracted over 100M TV viewers in 2023 and the latest championship bringing in a record-breaking 123.7M. Up in <a href=\"https:\/\/www.casino.org\/canada\/\">Canada<\/a>, 19M also tuned in for the big game \u2013 that&#8217;s nearly 50% of the country\u2019s population! It\u2019s evident that it\u2019s not just a game, but a pop cultural touchdown for both countries. Who wouldn\u2019t want a seat at <em>the<\/em> event of the year?\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>Hey batter, batter \u2013 the <strong>MLB World Series slides into 2<\/strong><strong><sup>nd<\/sup><\/strong><strong> <\/strong><strong><em>base <\/em><\/strong><strong>as the most in-demand sporting event to attend<\/strong>. Baseball, dubbed America\u2019s oldest pastimes, is a true classic sport. Whether fans adore it for the game itself or its nostalgia, the MLB World Series is an event that many dream of experiencing in person.&nbsp;<\/p>\n\n\n\n<p>Swish! Dribbling into <strong>3<\/strong><strong><sup>rd<\/sup><\/strong><strong> place<\/strong> out of 9, the <strong>NBA Finals <\/strong>snags bronze for its popularity amongst sports enthusiasts. The championship series is a definite slam dunk, with the playoffs averaging 5.4M viewers per game, and a whopping 12M for the championship game alone! Its blend of high-energy action and team spirit leaves many fans with serious FOMO, itching to score tickets to the main event.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Finishing off the rest of the rankings: FIFA World Cup (4<sup>th<\/sup>), Olympics (5<sup>th<\/sup>), Stanley Cup Finals (6<sup>th<\/sup>), The Masters (7<sup>th<\/sup>), Formula One Grand Prix (8<sup>th<\/sup>), and Grand Slam (9<sup>th<\/sup>).&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How much fans are willing pay to attend the championships<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Riding the <strong>Super Bowl<\/strong> popularity wave, fans are also willing to max out their credit cards to attend the championship. When asked, \u201chow much would you spend to attend the Super Bowl, if you could&#8221;, respondents answered with an eye-popping average of <strong>$1,598.31!<\/strong> Think that\u2019s a lot? Well, hold onto your helmets because that\u2019s only a mere 18.9% of the recent Super Bowl\u2019s ticket price tag \u2013 which averaged $8,600. Fans will need some serious savings game planning if they want to score tickets.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With the <strong>2024 Summer Olympics<\/strong> around the corner, it\u2019s clear that fans are ready to go the distance in terms of ticket costs. <strong>Ranking 2<\/strong><strong><sup>nd<\/sup><\/strong><strong> overall, they\u2019re willing to dish out an average of $1,448.28 per ticket<\/strong> \u2013 and that\u2019s not including overseas flights or accommodations! Luckily, ticket prices do vary depending on the specific sport. Finals and beloved sports like swimming or gymnastics can cost a grand, while lesser-known events like handball or fencing can come to under $300. Despite the diverse range of sports, fans are willing to dig deep into their pockets to cheer on their country\u2019s athletes in Paris!&nbsp;<\/p>\n\n\n\n<p>Despite its underdog status in terms of popularity, the <strong>Grand Slam<\/strong> proves to be a major contender in fan spending. Ranking as the <strong>3<\/strong><strong><sup>rd<\/sup><\/strong><strong> most expensive<\/strong> event for fans eager to attend, they\u2019re ready to serve up an <strong>average of $1,432.22!<\/strong> Let&#8217;s break down the US Open prices for example: Women\u2019s Finals start at $755, while the Men\u2019s Finals kick off at a hefty $2,220 \u2013 and those aren\u2019t courtside seats! If you\u2019re hoping for courtside seats, be prepared to spend at least $2,250 for the Women\u2019s Finals or $7,000 for the Men\u2019s Finals.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Wrapping up the rankings, the FIFA World Cup takes 4<sup>th<\/sup> place, with fans willing to spend $1,020.20 to attend. Following is the Formula One Grand Prix (5<sup>th<\/sup>), The Masters (6<sup>th<\/sup>), NBA Finals (7<sup>th<\/sup>), MLB World Series (8<sup>th<\/sup>), and the Stanley Cup Finals (9<sup>th<\/sup>).&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The most and least affordable events for fans<\/strong><\/h2>\n\n\n\n<p>To determine which major sports event are the most&nbsp;budget-friendly or financially out-of-reach for fans, we compared the average ticket prices that our respondents were willing to pay with the average ticket cost from each of the latest championship or finals events.&nbsp;&nbsp;<\/p>\n\n\n\n<p>#1 FIFA World Cup \u2013 119%&nbsp;<br>#2 Olympics \u2013 93.5% &nbsp;<br>#3 The Masters \u2013 54.6%&nbsp;<br>#4 Stanley Cup Finals \u2013 49% &nbsp;<br>#5 Grand Slam \u2013 43%&nbsp;<br>#6 MLB World Series \u2013 39.1% &nbsp;<br>#7 Formula One Grand Prix \u2013 30.4%&nbsp;<br>#8 Super Bowl \u2013 18.9% &nbsp;<br>#9 NBA Finals \u2013 11.9%&nbsp;&nbsp;<\/p>\n\n\n\n<p>The <strong>FIFA World Cup is the most affordable event for fans<\/strong>, with our respondents willing to pay 119% over the average ticket price. While the average 2022 ticket price stood at $855, fans were ready to spend $1,020.20 to secure a ticket.&nbsp;<\/p>\n\n\n\n<p>On the other end of the spectrum, the <strong>NBA Finals is the most out-of-reach sports event<\/strong>, with fans only able to pay 11.9% of the latest average ticket price. With the 2023 NBA Finals ticket averaging $6,080.52, respondents were only willing to shell out an average of $722.12 for entry.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong>&nbsp;<\/h2>\n\n\n\n<p>It\u2019s clear as day that sports is a way of life, sometimes accompanied by serious financial commitments. Luckily, there\u2019s a variety of different championships fans can attend without draining their wallets entirely \u2013 whether that be opting for more affordable seating, attending non-final events, or simply enjoying the action from home.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Methodology<\/strong>&nbsp;<\/h2>\n\n\n\n<p>In May 2024, we conducted a nationwide survey of 3,000 North American sports fans. The average age of respondents was 40.8 years old. The representative sample comprised of 75.1% male, 24.2% female, 0.4% non-binary, and 0.3% transgender.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Please note that prices are in USD.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fair use<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Feel free to use the data or visuals on this page for non-commercial purposes. Please be sure to include proper attribution linking back to this page to give credit to the authors.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>For any press questions, please contact rhiannon.odonohoe[at]casino.org&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scoreeee! Sports aren\u2019t just a game or a lifestyle, it\u2019s also a multibillion-dollar industry \u2013 we&#8217;re talking $83.1B to be&nbsp;&#8230;<\/p>\n","protected":false},"author":98,"featured_media":40341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Price of Spectatorship: Fan Spending Across Major Sports Event<\/title>\n<meta name=\"description\" content=\"Out of the 9 major sports championship events, which ranks #1 in desirability and fan cost investment? 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