AI-Controlled Hotel Opening Near Las Vegas Strip

Posted on: September 20, 2024, 11:38h. 

Last updated on: September 20, 2024, 11:47h.

Corey Levitan Read More
Expertise: Commercial Gaming, Entertainment, Expert Insight, Las Vegas, Las Vegas Myths.

A hotel under construction near Allegiant Stadium hopes to disrupt the hospitality industry by using the power of AI to customize the living experiences of its guests. And if you already thought AI was learning too much about us from our phones, then the Otonomus Hotel — get it? — isn’t for you.

Originally announced before the COVID-19 pandemic, the Otonomus aimed for an original opening date of Spring 2021. (Image: Growth Holdings)

At the Otonomus, opening in January 2025, life will be controlled by the Kee. That’s the proprietary app that lets you book the unit, check in, unlock its front door and control its temperature through your phone. You can also use the Kee to order room service to your “e-butler,” a two-sided door allowing for contactless delivery.

The Kee also tracks your habits. Getting short on coffee or paper towels? No need to even notice. The app’s got it. And the longer you stay at the Otonomus, the more it knows. (Cue “Hotel California” here.)

All 303 units will come with a full kitchen and living space, and will book starting at $300 per night for a one-bedroom suite. Up to six units can connect to each other, space allowing, and units can be rented longer term as apartments. That’s why developer Growth Holdings refers to it as an “aparthotel.” (Note: You may also want to avoid it if you’re triggered by the word “apartheid.”)

The Otonomus will also feature 40K square feet of retail and restaurants in addition to boring analog amenities such as a pool, fitness, and business centers. (No, the Kee won’t exercise for you.)

The Otonomus will be located on 13 acres at the intersection of West Russell Road and South Decatur Boulevard. Growth Holdings hopes a flagship location in Las Vegas will help nudge the concept toward becoming a global brand.

For more information, check out otonomushotel.com.

AI Nothing New

AI isn’t a new concept to hotels on the Strip. Most guests checking into MGM and Caesars properties have run into AI-powered check-in kiosks. Guests at Aria can use their Alexa devices to control room temperature, lighting, and curtains. And, Wynn’s AI concierge analyzes guest data and texts personalized recommendations for dining and entertainment.

Additionally, AI-powered robots are currently making drinks, cleaning toilets, and verifying payroll all across the Las Vegas Strip.

Guests who encounter AI are usually entertained by the concept at first, though many usually express concern about the human jobs it eliminates.

By the time they’re back home and the new advertisements begin arriving on their devices, the novelty will usually have worn off.