{"id":102143,"date":"2019-04-04T13:31:40","date_gmt":"2019-04-04T20:31:40","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=102143"},"modified":"2019-04-04T13:31:40","modified_gmt":"2019-04-04T20:31:40","slug":"online-gambling-ads-flagged-by-tech-that-mimics-kids-browsing-habits","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/online-gambling-ads-flagged-by-tech-that-mimics-kids-browsing-habits\/","title":{"rendered":"Online Gambling Ads Picked Up by Tech That Simulates Kids\u2019 Browsing Habits"},"content":{"rendered":"

Five online gaming firms have been exposed by the UK advertising watchdog for potentially advertising gambling to minors on the web, The Guardian<\/em> reports. The Advertising Standards Authority used fake online avatars that mimic the browsing habits of children in a bid to discover the types of ads kids are being exposed to when they surf the internet.<\/p>\n

\"Online
Ads for NetEnt\u2019s Vikings Video Slot — among other online gaming products — were popping up on way too many kids\u2019 sites, according to the ASA. Gambling companies largely blamed mistakes by third-party companies. (Image: NetEnt)<\/figcaption><\/figure>\n

It’s not good. Over a two-week period, the ASA\u2019s avatars encountered 23 gambling ads, appearing 151 times across 11 children\u2019s websites. The worst offender was Vikings Video Slot — a game created by NetEnt and available at numerous different online casinos. The most high-profile offender was Unibet, which is owned by the Kindred Group<\/a>.<\/p>\n

Also named were Redbet and Multilotto, as well as PlayOjo — a site that advertises itself as \u201cthe UK\u2019s fairest online casino.\u201d<\/p>\n

ASA\u2019s New Weapon<\/strong><\/h2>\n

The ASA told The Guardian<\/em> that technology that simulates browsing by age group had become an important new weapon in its fight against illegal internet advertising and it will also be used to detect companies that flout regulations on marketing junk food and alcohol.<\/p>\n

The watchdog said in most cases the operators had admitted they had broken the rules but blamed third-party companies that had been hired to run their online marketing campaigns.<\/p>\n

The advert was served by a third party without the control or knowledge of Kindred\/Unibet and in breach of the contractual terms in place,\u201d Alexander Westrell, the group head of communications at Kindred told The Guardian.<\/em> \u201cThe advert was served due to a fault in that third party\u2019s systems and the fault has been addressed. The advert did not lead to under-18 gambling.\u201d<\/p><\/blockquote>\n

Westrell emphasized that his company does not accept business from anyone under 18.<\/p>\n

80 Percent of Ad Spend Goes Online <\/strong><\/h2>\n

Online advertising now accounts for 80 percent the UK gambling industry\u2019s marketing spend, according to new research for GambleAware, the country\u2019s leading independent gambling charity.<\/p>\n

Recent debate in the UK has centered around the proliferation of gambling advertising on television, particularly around high-profile sporting events. This has led operators to negotiate to a self-imposed, industry-wide ban, which will come into force later this year.<\/p>\n

But according to new research<\/a> by the country\u2019s leading independent gambling charity, GambleAware, online advertising now accounts for 80 percent the UK gambling industry\u2019s marketing spend, dwarfing TV spend.<\/p>\n

\u201cThe \u2026 analysis shows that much more attention needs to be payed to the extent of gambling-related marketing online, and that internet companies and social media platforms must share in the responsibility to protect children, and to generally raise awareness of the nature of gambling, associated risks of harm, and where to go for help and advice if it is needed,\u201d said GambleAware in an official statement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Five online gaming firms have been exposed by the UK advertising watchdog for potentially advertising gambling to minors on the web, The Guardian reports. The Advertising Standards Authority used fake online avatars that mimic the browsing habits of children in a bid to discover the types of ads kids are being exposed to when they […]<\/p>\n","protected":false},"author":36,"featured_media":102145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,13592,16693],"tags":[],"acf":[],"yoast_head":"\nOnline Gambling Ads Flagged by Tech That Mimics Kids\u2019 Browsing Habits<\/title>\n<meta name=\"description\" content=\"Advertising Standard Authorities calls out Unibet, among others, over online gambling ads, thanks to new technology that mimics children\u2019s browsing habits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/online-gambling-ads-flagged-by-tech-that-mimics-kids-browsing-habits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Gambling Ads Flagged by Tech That Mimics Kids\u2019 Browsing Habits\" \/>\n<meta property=\"og:description\" content=\"Advertising Standard Authorities calls out Unibet, among others, over online gambling ads, thanks to new technology that mimics children\u2019s browsing habits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/online-gambling-ads-flagged-by-tech-that-mimics-kids-browsing-habits\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-04T20:31:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/04\/netent.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/online-gambling-ads-flagged-by-tech-that-mimics-kids-browsing-habits\/\",\"url\":\"https:\/\/www.casino.org\/news\/online-gambling-ads-flagged-by-tech-that-mimics-kids-browsing-habits\/\",\"name\":\"Online Gambling Ads Flagged by Tech That Mimics Kids\u2019 Browsing Habits\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/online-gambling-ads-flagged-by-tech-that-mimics-kids-browsing-habits\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/online-gambling-ads-flagged-by-tech-that-mimics-kids-browsing-habits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/04\/netent.png\",\"datePublished\":\"2019-04-04T20:31:40+00:00\",\"dateModified\":\"2019-04-04T20:31:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"Advertising Standard Authorities calls out Unibet, among others, over online gambling ads, thanks to new technology that mimics children\u2019s browsing habits.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/online-gambling-ads-flagged-by-tech-that-mimics-kids-browsing-habits\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/online-gambling-ads-flagged-by-tech-that-mimics-kids-browsing-habits\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/online-gambling-ads-flagged-by-tech-that-mimics-kids-browsing-habits\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/04\/netent.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/04\/netent.png\",\"width\":900,\"height\":563,\"caption\":\"Ads for NetEnt\u2019s Vikings Video Slot \u2013 among other online gaming products -- were popping up on way too many kids\u2019 sites, according to the ASA. 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