Nielsen found that sports betting will lead to increased fan engagement, which, in turn, will lead to higher revenues from sponsorships, advertising, and product fees.<\/p>\n
The NFL and Sportradar didn’t divulge specifics on their contract expansion. But it presumably came at a massive cost for the data distributor. Sportradar previously reached a six-year, $250 million deal with the NBA to be its official sports betting distributor.<\/p>\n
\nThe NFL is an iconic global brand and an iconic global sports property. This is a landmark deal for us,” said David Lampitt, the managing director of sports partnerships for Sportradar, speaking with Bloomberg <\/em>this week.<\/p>\n<\/blockquote>\nAdding the NFL to its portfolio of sports betting clients was a touchdown for Sportradar, but the company was also the odds-on favorite to win the contract. Not only is the firm partnered with the four premiere pro sports leagues in the US, but the NFL is also an investor in Sportradar.<\/p>\n
The NFL became an investor in the company in 2015 under its original contract. Sportradar pays the National Football League roughly $5 million per year for its media distribution rights, and also gave the league an undisclosed equity stake.<\/p>\n","protected":false},"excerpt":{"rendered":"
The National Football League (NFL) has reached a deal with Sportradar for the company to distribute the league’s official real-time, play-by-play data to sports betting operators in legal US and international markets. Sportradar has been the NFL’s exclusive provider of official play-by-play statistics since 2015. But that arrangement only allowed the firm to distribute the […]<\/p>\n","protected":false},"author":25,"featured_media":111915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1074],"tags":[],"acf":[],"yoast_head":"\n
Sportradar Scores NFL Sports Betting Data Distribution Deal<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n