{"id":113523,"date":"2019-08-29T08:30:07","date_gmt":"2019-08-29T15:30:07","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=113523"},"modified":"2019-08-31T13:26:46","modified_gmt":"2019-08-31T20:26:46","slug":"sahara-las-vegas-returns-to-north-strip-as-city-bids-goodbye-to-sls-and-sam-by-starck","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/sahara-las-vegas-returns-to-north-strip-as-city-bids-goodbye-to-sls-and-sam-by-starck\/","title":{"rendered":"Sahara Las Vegas Returns to North Strip as City Bids Goodbye to SLS and Sam by Starck"},"content":{"rendered":"

On Thursday, SLS officially reverted to The Sahara Las Vegas, the iconic brand that evokes Rat Pack-era hipness. The north Strip property is in the midst of a $150 million rebranding<\/a> that will allow it to reconnect with its past, as well as with a Las Vegas audience for whom the name \u201cSLS\u201d didn\u2019t really evoke anything at all.<\/p>\n

\"Sahara
Sam by Starck may not have been to everyone\u2019s tastes, but some felt it at least deserved the chance to live out its retirement in the Neon Museum as a monument to conceptual failure. (Image: LVRJ)<\/figcaption><\/figure>\n

But the Sahara\u2019s retro-renovations meant it was curtain\u2019s for \u201cSam by Starck,\u201d the 32-foot abstract blob man that has graced the property\u2019s forecourt for the past six years, a homage by hotel designer Philippe Starck to his friend, Sam\u00a0Nazarian<\/a>, <\/strong>the property\u2019s former owner.<\/p>\n

As a piece of art, Sam by Starck probably mystified more people than it delighted — and some mocked it outright, comparing it unfavorably to the Pillsbury Doughboy. But not everyone was happy about the manner of its demise.<\/p>\n

Sam was smashed to pieces by cranes on Tuesday.<\/p>\n

So Long, Sam<\/strong><\/h2>\n

Love it or hate it, Sam by Starck was a public artwork that some felt should have been preserved for posterity in the Neon Museum, which is where most discarded Las Vegas memorabilia ends up.<\/p>\n

\n

\u201cSo an original work of art by renowned designer #PhilippeStarck was destroyed with no thought of donating it to the @NeonMuseum @UNLVMuseum or future #LasVegas Art Museum? Tisk Tisk @SLSLasVegas,\u201d former curator at the Neon Museum Brian Alzarez wrote on Twitter.<\/p>\n<\/div>\n

But a Sahara PR rep told The Las Vegas Review-Journal<\/em> that because the statue was built in place, in pieces, preservation was \u201cnear impossible.\u201d<\/p>\n

The construction team reviewed plans and researched removal and decided that destruction was the only option, added the rep.<\/p>\n

North Strip Renaissance? <\/strong><\/h2>\n

The Sahara became SLS in 2013 after Nazarian remodeled the property, having acquired it back in 2007. SLS stood for \u201cstyle, luxury and service,\u201d Nazarian explained. But the sleek, modern concept failed to connect with both locals and visitors.<\/p>\n

While the Sahara had for years stood at the \u201centrance\u201d to the Strip, the SLS reopened in post-recession Las Vegas surrounded by half-finished projects that had been abandoned during the economic downturn. The north Strip suffered from a lack of footfall, and SLS was bleeding money.<\/p>\n

Today, there\u2019s a new sense of optimism about the north Strip, which is shared by the Sahara\u2019s new owner,\u00a0the Meruelo Group.<\/p>\n

The abandoned Fontainebleau project is currently being transformed into the Drew Las Vegas, while Resorts World Las Vegas promises to entice visitors back to the area when it opens at the end of 2020.<\/p>\n

But the Sahara will have something these new properties cannot readily acquire: history.<\/p>\n

\u201cThere is a lot of nostalgia for the older Las Vegas,\u201d UNLV associate professor of history Michael Green told LVRJ<\/em> this week. \u201cYounger demographics like the idea of the old Las Vegas with new amenities.\u201d<\/p>\n

\u201cThe Sahara brand meant something a while back,\u201d he added. \u201c(It could) mean something again.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

On Thursday, SLS officially reverted to The Sahara Las Vegas, the iconic brand that evokes Rat Pack-era hipness. The north Strip property is in the midst of a $150 million rebranding that will allow it to reconnect with its past, as well as with a Las Vegas audience for whom the name \u201cSLS\u201d didn\u2019t really […]<\/p>\n","protected":false},"author":36,"featured_media":113525,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,18],"tags":[],"acf":[],"yoast_head":"\nSahara Las Vegas Returns to North Strip as City Bids Goodbye to SLS and Sam by Starck - Casino.org<\/title>\n<meta name=\"description\" content=\"On Thursday, SLS officially reverted to The Sahara Las Vegas, the iconic brand that evokes Rat Pack-era hipness. 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