{"id":114130,"date":"2019-09-04T23:59:45","date_gmt":"2019-09-05T06:59:45","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=114130"},"modified":"2019-09-05T00:33:31","modified_gmt":"2019-09-05T07:33:31","slug":"eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/","title":{"rendered":"Eilers & Krejcik Survey Sheds Light on American Sports Betting Customer Base"},"content":{"rendered":"

Research firm Eilers & Krejcik Gaming has released a new survey that it says gives the growing US sportsbook industry more detailed information about their customers and individuals they may be able to attract to their retail establishments and online applications.<\/p>\n

\"\"
Not surprisingly, a lot of American sports bettors like to gamble on football. A recently released survey by research firm Eilers & Krejcik Gaming reveals that 93 percent of active sports bettors have placed a bet on an NFL game in the last 12 months. The 2019 NFL season kicks off Thursday. (Image: Todd Rosenberg\/NFL)<\/figcaption><\/figure>\n

Titled Why Americans Do (And Don\u2019t) Bet on Sports<\/em>, the firm surveyed about 3,000 people on wagering. Its release comes at a time when the American sports betting market is expanding significantly.<\/p>\n

In the last two months, legal sportsbooks have opened in Arkansas, New York, Iowa, Oregon, and Indiana. With those states now on board, there are 13 with legalized sports betting.<\/p>\n

That does not include six additional states and the District of Columbia, all of which are in the process of either drafting regulations or preparing for implementation.<\/p>\n

“For all of the hype surrounding the spread of regulated sportsbooks, there’s still a massive amount of ambiguity around how Americans will actually interact with legal sports betting,” Chris Grove, an Eilers & Krejcik partner who directs the firm’s sports betting practice, said in a statement.<\/p>\n

Results Both Expected and Eye-Opening<\/h2>\n

Some of the results the firm revealed in a press release \u2013 the entire report can be purchased from the firm or obtained as part of a subscription to its market research reports \u2013 aren\u2019t necessarily surprising. For example, the survey found 93 percent of all active sports bettors in the US have placed a bet on a pro football game in the last 12 months.<\/p>\n

According to data from the University of Nevada-Las Vegas Center for Gaming Research<\/em>, football has been the most popular sport for bettors, by handle, every year since 1992. That was the first year, the center broke down handle by sport.<\/p>\n

\n

However, 45 percent of those same bettors told Eilers & Krejcik that they\u2019re highly satisfied with their current method of betting, and another 41 percent \u201csomewhat satisfied.\u201d According to the firm, that might pose a significant obstacle for legal sportsbooks looking to sway customers from illegal bookies and offshore sites.<\/p>\n<\/div>\n

Lawmakers from several states have said, including in interviews with Casino.org,<\/em> that a major reason they pushed to legalize sports betting<\/a> is to get the activity out of the black market<\/a> and into a safe, regulated market where their interests are protected. However, the findings from respondents make it seem that opening legal retail sportsbooks may not be attractive enough to those who can still access an offshore account from their laptop or their bookie from their phone.<\/p>\n

Currently, the only states with legal online sports betting are Iowa, Nevada, New Jersey, Pennsylvania, and West Virginia.<\/p>\n

Casino Sportsbooks Preferred<\/h2>\n

The survey broke down respondents into four factions all mainstream or active sports bettors, highly engaged bettors, nonbettors but interested, and those uninterested<\/p>\n

More mainstream bettors said they would prefer to use a casino sportsbook, 70 percent, or one that was established by a professional sports league, 66 percent. Mainstream bettors were less likely to want to use a sports lottery branded book, 47 percent, or one operated by a daily fantasy sports provider, 42 percent.<\/p>\n

Interested nonbettors said they would prefer a lottery-based book, 68 percent, than a casino operation, 50 percent. A sports league sportsbook would interest 48 percent, while a book run by a daily fantasy provider would appeal to only 11 percent.<\/p>\n

That last finding seems to run counter to what\u2019s happening in New Jersey, where about 80 percent of all sports bets are placed online. The two largest sportsbooks in that state are FanDuel<\/a> and DraftKings<\/a>, which just so happen to be fantasy sports providers.<\/p>\n

Their market share can be attributed to first-mover advantage and an existing database of highly-engaged bettors,\u201d Grove told Casino.org.<\/p><\/blockquote>\n

Eilers & Krejcik also see greater acceptance of betting on esports, as more than a quarter of mainstream bettors said they have wagered on such an event in the last year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Research firm Eilers & Krejcik Gaming has released a new survey that it says gives the growing US sportsbook industry more detailed information about their customers and individuals they may be able to attract to their retail establishments and online applications. Titled Why Americans Do (And Don\u2019t) Bet on Sports, the firm surveyed about 3,000 […]<\/p>\n","protected":false},"author":45,"featured_media":114134,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1074],"tags":[],"acf":[],"yoast_head":"\nEilers & Krejcik Survey Sheds Light on US Sports Betting Customer Base<\/title>\n<meta name=\"description\" content=\"Survey results show the US sports betting market is filled with "a massive amount of ambiguity" regarding bettors and their use of legal sportsbooks.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eilers & Krejcik Survey Sheds Light on US Sports Betting Customer Base\" \/>\n<meta property=\"og:description\" content=\"Survey results show the US sports betting market is filled with "a massive amount of ambiguity" regarding bettors and their use of legal sportsbooks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-05T06:59:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-05T07:33:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/09\/bradley-sowell_pg_600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Bittenbender\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Bittenbender\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/\",\"url\":\"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/\",\"name\":\"Eilers & Krejcik Survey Sheds Light on US Sports Betting Customer Base\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/09\/bradley-sowell_pg_600.jpg\",\"datePublished\":\"2019-09-05T06:59:45+00:00\",\"dateModified\":\"2019-09-05T07:33:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\"},\"description\":\"Survey results show the US sports betting market is filled with \\\"a massive amount of ambiguity\\\" regarding bettors and their use of legal sportsbooks.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/09\/bradley-sowell_pg_600.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/09\/bradley-sowell_pg_600.jpg\",\"width\":1280,\"height\":853,\"caption\":\"(Image: Todd Rosenberg\/NFL)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sports Betting\",\"item\":\"https:\/\/www.casino.org\/news\/sportsbetting\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Eilers & Krejcik Survey Sheds Light on American Sports Betting Customer Base\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\",\"name\":\"Steve Bittenbender\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-7-1-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-7-1-96x96.png\",\"caption\":\"Steve Bittenbender\"},\"description\":\"Steve Bittenbender covers Midwest and Gulport news for Casino.org. He also specializes in sports betting and horse racing. Steve is a veteran reporter and brings more than two decades of experience covering sports, business and politics. He joined Casino.org in 2019. Steve has also covered major collegiate and professional sports for the Associated Press and the Louisville Courier-Journal and is frequently featured on local network TV newscasts and podcasts for his horse racing business and legislative expertise. A Reuters contributor, he has also previously served as editor for Government Security News. Steve lives in Louisville, Kentucky -- the epicenter of the US horse racing industry -- with his wife and son. He is also an avid poker player, having learned from his uncle as a wholesome after-school pastime with cookies and milk. Contact Steve at stevebittenbender@casino.org.\",\"url\":\"https:\/\/www.casino.org\/news\/author\/steve-bittenbender\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Eilers & Krejcik Survey Sheds Light on US Sports Betting Customer Base","description":"Survey results show the US sports betting market is filled with \"a massive amount of ambiguity\" regarding bettors and their use of legal sportsbooks.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Eilers & Krejcik Survey Sheds Light on US Sports Betting Customer Base","og_description":"Survey results show the US sports betting market is filled with \"a massive amount of ambiguity\" regarding bettors and their use of legal sportsbooks.","og_url":"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2019-09-05T06:59:45+00:00","article_modified_time":"2019-09-05T07:33:31+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/09\/bradley-sowell_pg_600.jpg","type":"image\/jpeg"}],"author":"Steve Bittenbender","twitter_card":"summary_large_image","twitter_creator":"@Casino_Org","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Steve Bittenbender","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/","url":"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/","name":"Eilers & Krejcik Survey Sheds Light on US Sports Betting Customer Base","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/09\/bradley-sowell_pg_600.jpg","datePublished":"2019-09-05T06:59:45+00:00","dateModified":"2019-09-05T07:33:31+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2"},"description":"Survey results show the US sports betting market is filled with \"a massive amount of ambiguity\" regarding bettors and their use of legal sportsbooks.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/09\/bradley-sowell_pg_600.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/09\/bradley-sowell_pg_600.jpg","width":1280,"height":853,"caption":"(Image: Todd Rosenberg\/NFL)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/eilers-krejcik-survey-sheds-light-on-us-sports-betting-customer-base\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Sports Betting","item":"https:\/\/www.casino.org\/news\/sportsbetting\/"},{"@type":"ListItem","position":3,"name":"Eilers & Krejcik Survey Sheds Light on American Sports Betting Customer Base"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2","name":"Steve Bittenbender","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-7-1-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-7-1-96x96.png","caption":"Steve Bittenbender"},"description":"Steve Bittenbender covers Midwest and Gulport news for Casino.org. He also specializes in sports betting and horse racing. Steve is a veteran reporter and brings more than two decades of experience covering sports, business and politics. He joined Casino.org in 2019. Steve has also covered major collegiate and professional sports for the Associated Press and the Louisville Courier-Journal and is frequently featured on local network TV newscasts and podcasts for his horse racing business and legislative expertise. A Reuters contributor, he has also previously served as editor for Government Security News. Steve lives in Louisville, Kentucky -- the epicenter of the US horse racing industry -- with his wife and son. He is also an avid poker player, having learned from his uncle as a wholesome after-school pastime with cookies and milk. Contact Steve at stevebittenbender@casino.org.","url":"https:\/\/www.casino.org\/news\/author\/steve-bittenbender\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/114130"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=114130"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/114130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/114134"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=114130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=114130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=114130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}