{"id":117028,"date":"2019-10-12T07:19:06","date_gmt":"2019-10-12T14:19:06","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=117028"},"modified":"2019-10-13T10:02:29","modified_gmt":"2019-10-13T17:02:29","slug":"sports-data-giant-sportradar-acquires-wagering-platform-optima","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/sports-data-giant-sportradar-acquires-wagering-platform-optima\/","title":{"rendered":"Sports Data Giant Sportradar Acquires Wagering Platform Optima"},"content":{"rendered":"

Sportradar<\/a> on Friday announced the acquisition of Spanish sports betting platform provider Optima, a deal that will allow the Switzerland-based data giant to become a \u201cglobal one-stop shop for technology and services business,\u201d providing a complete B2B wagering solution for the sports betting industry.<\/p>\n

\"UFC\"
Sports data is a valuable asset and few companies are monetizing it as successfully as Switzerland-based Sportradar. (Image: Sportsradar)<\/figcaption><\/figure>\n

The terms of the deal were not disclosed, although when EGR<\/em> reported rumors last week that negotiations between the two parties were at an advanced stage, it cited a source who put the price at \u00a325 million ($31 million).<\/p>\n

Sportsradar is the world’s biggest provider of sports data and content to the betting industry. It has deals in place with many of the world\u2019s top sports leagues, as well as over a thousand operators to whom it supplies data streams for in-play betting and other services, including monitoring the markets for match-fixing.<\/p>\n

Future Growth<\/strong><\/h2>\n

Through the deal with Optima, it will now offer a turnkey sports betting platform. The company described the move as a \u201ckey part of [its] future growth strategy,\u201d which will allow it to provide \u201cthe entire betting and gaming value chain in both established and emerging markets as they regulate.\u201d<\/p>\n

This acquisition puts us in prime position to achieve our aim of becoming the world\u2019s leading supplier of modular turnkey betting services and solutions,\u201d said Carsten Koerl, Chief Executive Officer of Sportradar.<\/p><\/blockquote>\n

\u201cOptima utilizes the very best-in-breed technology to provide their clients with the most advanced and flexible platforms, and having a 360-degree product portfolio is a key part of our future growth strategy,” he added. “We are delighted to welcome them to the Sportradar family.\u201d<\/p>\n

Data Boom<\/strong><\/h2>\n

The liberalization of sports betting in the US has provided huge opportunities not just for operators, but data providers, too.<\/p>\n

Data is big business, and no data company has seized the new opportunities in the US with such gusto as Sportradar.<\/p>\n

The demand for data has been driven by the boom in in-play betting, which means operators need data on everything from the speed of a baseball pitch to a running tally of corner kicks in a Greek soccer league game — and they need it delivered in a split second.<\/p>\n

Sportradar has already locked up some of the biggest data deals in US sports<\/a>\u00a0through partnerships with the NFL, NBA, MLB, and NHL, as well as NASCAR and the PGA Tour.<\/p>\n

While in-play is a new concept in the US, American sports lend themselves perfectly to data-based propositions. Global online sports betting giant Bet365 said recently that 77 percent of all its bets are now in-play, and the US is likely to follow this trend, as mobile betting becomes more widely available.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sportradar on Friday announced the acquisition of Spanish sports betting platform provider Optima, a deal that will allow the Switzerland-based data giant to become a \u201cglobal one-stop shop for technology and services business,\u201d providing a complete B2B wagering solution for the sports betting industry. The terms of the deal were not disclosed, although when EGR […]<\/p>\n","protected":false},"author":36,"featured_media":117029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32093,1074],"tags":[],"acf":[],"yoast_head":"\nSports Data Giant Sportradar Acquires Wagering Platform Optima<\/title>\n<meta name=\"description\" content=\"Sportradar has bought its very own sports betting platform through its deal to acquire Optima for a figure rumoured to be $25 million.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/sports-data-giant-sportradar-acquires-wagering-platform-optima\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sports Data Giant Sportradar Acquires Wagering Platform Optima\" \/>\n<meta property=\"og:description\" content=\"Sportradar has bought its very own sports betting platform through its deal to acquire Optima for a figure rumoured to be $25 million.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/sports-data-giant-sportradar-acquires-wagering-platform-optima\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-12T14:19:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-13T17:02:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/10\/Sportradar-2100x1200.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/sports-data-giant-sportradar-acquires-wagering-platform-optima\/\",\"url\":\"https:\/\/www.casino.org\/news\/sports-data-giant-sportradar-acquires-wagering-platform-optima\/\",\"name\":\"Sports Data Giant Sportradar Acquires Wagering Platform Optima\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/sports-data-giant-sportradar-acquires-wagering-platform-optima\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/sports-data-giant-sportradar-acquires-wagering-platform-optima\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/10\/Sportradar-2100x1200.png\",\"datePublished\":\"2019-10-12T14:19:06+00:00\",\"dateModified\":\"2019-10-13T17:02:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"Sportradar has bought its very own sports betting platform through its deal to acquire Optima for a figure rumoured to be $25 million.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/sports-data-giant-sportradar-acquires-wagering-platform-optima\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/sports-data-giant-sportradar-acquires-wagering-platform-optima\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/sports-data-giant-sportradar-acquires-wagering-platform-optima\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/10\/Sportradar-2100x1200.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/10\/Sportradar-2100x1200.png\",\"width\":2100,\"height\":1200,\"caption\":\"Sports data is a valuable asset and few companies are monetizing it as successfully as Switzerland-based Sportradar. 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