{"id":120821,"date":"2019-11-27T09:39:38","date_gmt":"2019-11-27T17:39:38","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=120821"},"modified":"2022-03-09T14:26:48","modified_gmt":"2022-03-09T22:26:48","slug":"paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/","title":{"rendered":"Paddy Power Rugby Ad Deemed Racist, Anti-English, and Highly Insensitive"},"content":{"rendered":"

An advertisement from Irish bookmaker Paddy Power that ran during the 2019 Six Nations rugby tournament violated marketing industry standards, or so says a watchdog group.<\/p>\n

\":
This Paddy Power ad has been labeled offensive by Irish marketing monitors. (Image: Paddy Power\/Twitter)<\/figcaption><\/figure>\n

Six complaints were filed with the Advertising Standards Authority for Ireland (ASAI) after Paddy Power published an ad in the Irish Times and Irish Star in early February. The campaign was also used on the company’s social media accounts.<\/p>\n

\n

Dear England, Sorry for the last two years of pain, suffering and humiliation. Another 798 and we’ll be even,” the advertisement read.<\/p>\n<\/blockquote>\n

The ASAI said the six complaints considered it to be “racist, offensive, anti-English in sentiment, stirring up anti-English feelings, and was both highly insensitive and bigoted towards English people.”<\/p>\n

This week, the ASAI agreed. The watchdog agency upheld the complaints, saying the advertisement’s text “we’ll be even” was likely to cause offense. ASAI said Paddy Power’s content “was neither prepared with a sense of responsibility to consumers and to society, nor responsive to the diversity in Irish society.”<\/p>\n

UK vs. Ireland<\/b><\/h2>\n

Paddy Power said the marketing spot was only in jest, and was a comical take on England’s recent poor play in rugby against Ireland over the last two years. Paddy added that the ad referenced the “publicly debated English misfortunes since the Brexit referendum.”<\/p>\n

\n

The UK voted by a slim majority in June 2016 to exit the European Union. The Republic of Ireland is not part of the UK, but its northern neighbor, Northern Ireland, is. The “another 798” refers to Ireland’s alleged 800 years of suppression under British rule.\u00a0 \u00a0<\/span><\/p>\n<\/div>\n

Paddy argued the ad was simply satire and based on the friendly sporting rivalry between the two countries. The bookmaker said the spot was generally well-received, and the six complaints shouldn’t overshadow the majority of opinions.<\/p>\n

Nonetheless, the ASAI ruled otherwise. However, since the marketing was a one-off affair, no further action was required and the issue was closed.<\/p>\n

Certainly Not Paddy’s Worst<\/b><\/h2>\n

Paddy Power is known for ruffling feathers, and at times has certainly offended many. The bookmaker has had seven complaints upheld<\/a> since 2014 by the ASAI.<\/p>\n

In 2010, the ASAI received 400 complaints for a Paddy Power ad that showed sight-impaired footballers kicking a cat.<\/p>\n

Paddy’s worst moment, in the eyes of many \u2013 especially Americans \u2013 came in November 2008, after Barack Obama was elected president of the United States. The bookmaker offered<\/a> odds on the president being assassinated in his first term.<\/strong><\/p>\n

Following widespread criticism, Paddy Power removed the line just a day after Obama won the election. Rival bookmaker William Hill said at the time, “We have no interest whatsoever in betting on the possible death or serious injury of any politician \u2026 and cannot imagine why any reputable bookmaker would even consider taking such a bet or any punter contemplate placing one.”<\/p>\n

Ahead of the 2016 presidential election, Paddy released an advertisement that read, “Orange is the New Black?” with a picture of Donald Trump with 3\/1 odds to replace Obama.<\/p>\n","protected":false},"excerpt":{"rendered":"

An advertisement from Irish bookmaker Paddy Power that ran during the 2019 Six Nations rugby tournament violated marketing industry standards, or so says a watchdog group. Six complaints were filed with the Advertising Standards Authority for Ireland (ASAI) after Paddy Power published an ad in the Irish Times and Irish Star in early February. The […]<\/p>\n","protected":false},"author":25,"featured_media":120825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,1074],"tags":[],"acf":[],"yoast_head":"\nPaddy Power Rugby Ad Deemed Racist, Anti-English, Highly Insensitive<\/title>\n<meta name=\"description\" content=\"A Paddy Power advertisement that angered some in Ireland has been deemed by a watchdog group to have been racist, anti-English, and highly insensitive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paddy Power Rugby Ad Deemed Racist, Anti-English, Highly Insensitive\" \/>\n<meta property=\"og:description\" content=\"A Paddy Power advertisement that angered some in Ireland has been deemed by a watchdog group to have been racist, anti-English, and highly insensitive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-27T17:39:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-09T22:26:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/11\/Paddy-power-newspaper-brexit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Devin O'Connor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CasinoorgDevinO\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devin O'Connor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/\",\"url\":\"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/\",\"name\":\"Paddy Power Rugby Ad Deemed Racist, Anti-English, Highly Insensitive\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/11\/Paddy-power-newspaper-brexit.jpg\",\"datePublished\":\"2019-11-27T17:39:38+00:00\",\"dateModified\":\"2022-03-09T22:26:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf\"},\"description\":\"A Paddy Power advertisement that angered some in Ireland has been deemed by a watchdog group to have been racist, anti-English, and highly insensitive.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/11\/Paddy-power-newspaper-brexit.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/11\/Paddy-power-newspaper-brexit.jpg\",\"width\":1200,\"height\":750,\"caption\":\"This Paddy Power ad has been labeled offensive by Irish marketing monitors. (Image: Paddy Power\/Twitter)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crime & Scandals\",\"item\":\"https:\/\/www.casino.org\/news\/scandals\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Paddy Power Rugby Ad Deemed Racist, Anti-English, and Highly Insensitive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf\",\"name\":\"Devin O'Connor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png\",\"caption\":\"Devin O'Connor\"},\"description\":\"Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, entertainment and gaming news on the East Coast. Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. Contact Devin at devin.oconnor@casino.org.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/devinoconnor\/\",\"https:\/\/x.com\/CasinoorgDevinO\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/devin-oconnor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paddy Power Rugby Ad Deemed Racist, Anti-English, Highly Insensitive","description":"A Paddy Power advertisement that angered some in Ireland has been deemed by a watchdog group to have been racist, anti-English, and highly insensitive.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/","og_locale":"en_US","og_type":"article","og_title":"Paddy Power Rugby Ad Deemed Racist, Anti-English, Highly Insensitive","og_description":"A Paddy Power advertisement that angered some in Ireland has been deemed by a watchdog group to have been racist, anti-English, and highly insensitive.","og_url":"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2019-11-27T17:39:38+00:00","article_modified_time":"2022-03-09T22:26:48+00:00","og_image":[{"width":1200,"height":750,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/11\/Paddy-power-newspaper-brexit.jpg","type":"image\/jpeg"}],"author":"Devin O'Connor","twitter_card":"summary_large_image","twitter_creator":"@CasinoorgDevinO","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Devin O'Connor","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/","url":"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/","name":"Paddy Power Rugby Ad Deemed Racist, Anti-English, Highly Insensitive","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/11\/Paddy-power-newspaper-brexit.jpg","datePublished":"2019-11-27T17:39:38+00:00","dateModified":"2022-03-09T22:26:48+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf"},"description":"A Paddy Power advertisement that angered some in Ireland has been deemed by a watchdog group to have been racist, anti-English, and highly insensitive.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/11\/Paddy-power-newspaper-brexit.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/11\/Paddy-power-newspaper-brexit.jpg","width":1200,"height":750,"caption":"This Paddy Power ad has been labeled offensive by Irish marketing monitors. (Image: Paddy Power\/Twitter)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/paddy-power-rugby-ad-deemed-racist-anti-english-highly-insensitive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Crime & Scandals","item":"https:\/\/www.casino.org\/news\/scandals\/"},{"@type":"ListItem","position":3,"name":"Paddy Power Rugby Ad Deemed Racist, Anti-English, and Highly Insensitive"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf","name":"Devin O'Connor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png","caption":"Devin O'Connor"},"description":"Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, entertainment and gaming news on the East Coast. Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. Contact Devin at devin.oconnor@casino.org.","sameAs":["https:\/\/www.linkedin.com\/in\/devinoconnor\/","https:\/\/x.com\/CasinoorgDevinO"],"url":"https:\/\/www.casino.org\/news\/author\/devin-oconnor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/120821"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=120821"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/120821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/120825"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=120821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=120821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=120821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}