{"id":121643,"date":"2019-12-06T09:23:47","date_gmt":"2019-12-06T17:23:47","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=121643"},"modified":"2019-12-06T11:33:04","modified_gmt":"2019-12-06T19:33:04","slug":"google-will-allow-online-casino-ads-in-four-states-this-month","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/google-will-allow-online-casino-ads-in-four-states-this-month\/","title":{"rendered":"Google Will Allow Online Casino Advertisements in Four States Starting This Month"},"content":{"rendered":"

Google, the world’s largest provider of internet search services, will permit advertisements from operators of online casinos in the four states that allow those offerings later this month, the latest sign the search giant is liberalizing its views on gambling-related content.<\/p>\n

\"\"
Google will allow four states to have online casino ads later this month. (Image: Veterans Today)<\/figcaption><\/figure>\n

The ads will be allowed to run in Delaware, Nevada, New Jersey and Pennsylvania<\/a> \u2013 the states currently permitting online casinos. In the Silver State, the largest US gaming market, operators aren’t allowed to offer games such as blackjack, craps, and other standard casino fare online. But internet-based poker is permitted.<\/p>\n

We support responsible gambling advertising and abide by local gambling laws and industry standards, so we don\u2019t allow certain kinds of gambling-related advertising,\u201d according to Google’s advertising policies.<\/p><\/blockquote>\n

The California-based company was originally expected to greenlight the online casino policy sometime early next year, indicating it’s accelerating the time frame by saying the ads can appear later this month.<\/p>\n

Google Ad Manager isn’t yet open to online gaming operators, but companies in the aforementioned quartet of states will have access to platforms such as AdMob, Google Ads, Google Display Network, and YouTube.<\/strong><\/p>\n

Advertising Additions<\/h2>\n

News that Google is moving up the timeline for online casino ads comes less than two months after the company announced an expansion of its internet sports betting advertising policy<\/a>.<\/p>\n

In June, the search provider commenced a test, allowing sports wagering ads to be seen in New Jersey, but rapidly added Nevada and West Virginia to the mix. In October, Google signed-off on sports betting-related ads appearing in Indiana, Iowa, Montana, Pennsylvania, and Rhode Island.<\/p>\n

Acceptable ad formats can vary depending on factors such as the platform you’re using, the status of your ad, and whether a publisher or partner has opted to show such ads,\u201d said Google.<\/p><\/blockquote>\n

The company prohibits gambling-related ads \u2013 sports betting, online casinos and otherwise \u2013 from appearing in venues such as Gmail, customer review forums, shopping advertisements, and ads run by gaming property operators used to solicit reservations from would-be visitors.<\/p>\n

A Potential Money Maker<\/h2>\n

Expanding its roster of online advertisers, even it’s in just four states, makes financial sense for Google. The sprawling online ad market is lucrative and dominated by the company<\/a>. Google controls 37 percent of the global online advertising market, well ahead of second-place Facebook, which commands 22 percent.<\/p>\n

Last year, the company generated $116.32 billion in revenue from online advertisements, meaning that figure more than doubled in just six years.<\/strong><\/p>\n

Although Google’s relaxation of gambling ad content is a more recent phenomenon, the company has long made money from the gaming industry. In a typical year, travel and tourism, the industry in which casino operators dwell, is one of the biggest spenders on Google AdWords.<\/p>\n

In 2018, only the financial services and retail industries spent more on Google ads than travel and leisure.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google, the world’s largest provider of internet search services, will permit advertisements from operators of online casinos in the four states that allow those offerings later this month, the latest sign the search giant is liberalizing its views on gambling-related content. The ads will be allowed to run in Delaware, Nevada, New Jersey and Pennsylvania […]<\/p>\n","protected":false},"author":46,"featured_media":121649,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,19],"tags":[],"acf":[],"yoast_head":"\nGoogle Will Allow Online Casino Ads in Four States This Month<\/title>\n<meta name=\"description\" content=\"Google is advancing the time frame for permiting online casino ads in four states, the latest sign of relaxed views on gambling ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/google-will-allow-online-casino-ads-in-four-states-this-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Will Allow Online Casino Ads in Four States This Month\" \/>\n<meta property=\"og:description\" content=\"Google is advancing the time frame for permiting online casino ads in four states, the latest sign of relaxed views on gambling ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/google-will-allow-online-casino-ads-in-four-states-this-month\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-06T17:23:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-06T19:33:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/12\/oc2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/google-will-allow-online-casino-ads-in-four-states-this-month\/\",\"url\":\"https:\/\/www.casino.org\/news\/google-will-allow-online-casino-ads-in-four-states-this-month\/\",\"name\":\"Google Will Allow Online Casino Ads in Four States This Month\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/google-will-allow-online-casino-ads-in-four-states-this-month\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/google-will-allow-online-casino-ads-in-four-states-this-month\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/12\/oc2.jpg\",\"datePublished\":\"2019-12-06T17:23:47+00:00\",\"dateModified\":\"2019-12-06T19:33:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Google is advancing the time frame for permiting online casino ads in four states, the latest sign of relaxed views on gambling ads.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/google-will-allow-online-casino-ads-in-four-states-this-month\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/google-will-allow-online-casino-ads-in-four-states-this-month\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/google-will-allow-online-casino-ads-in-four-states-this-month\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/12\/oc2.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/12\/oc2.jpg\",\"width\":2048,\"height\":1536,\"caption\":\"Google will allow online casino ads to run in four states this month. 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