{"id":122333,"date":"2019-12-16T04:17:59","date_gmt":"2019-12-16T12:17:59","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=122333"},"modified":"2019-12-16T10:04:34","modified_gmt":"2019-12-16T18:04:34","slug":"caesars-southern-indiana-bets-on-sportsbook-to-attract-new-customers","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/caesars-southern-indiana-bets-on-sportsbook-to-attract-new-customers\/","title":{"rendered":"Caesars Southern Indiana Bets on Vegas-Style Sportsbook to Attract New Customers"},"content":{"rendered":"

ELIZABETH, Ind. \u2013 Jimmy Allen felt like he was given the keys to a Cadillac last week when Caesars Southern Indiana opened its $90 million land-based casino. As manager of the casino\u2019s sportsbook, he just so happens to oversee one of its highest-profile amenities.<\/p>\n

\"\"
The Book at Caesars Southern Indiana aims to offer a Vegas-style sportsbook for customers, said Brad Siegel, the casino’s general manager. (Image: Casino.org)<\/figcaption><\/figure>\n

Sports betting has generated a lot of attention since the Supreme Court overturned PASPA last year. Despite that buzz, casino operators do not consider sportsbooks large moneymakers. For perspective, Indiana\u2019s 17 sportsbooks and mobile betting applications combined to handle $147.3 million in bets<\/a> in November. That\u2019s just $10 million more than what the riverboat known as Horseshoe Southern Indiana, Caesars Southern Indiana\u2019s predecessor, handled in slot machine traffic that same month.<\/p>\n

The sportsbooks combined for taxable revenues of nearly $9.3 million. Horseshoe Southern Indiana alone won $12.8 million off its slots.<\/p>\n

However, the growth of sports betting comes at a time when casino operators are working to attract new customers. And The Book, the Caesars-branded sportsbook at the casino across the Ohio River from Louisville, Ky., <\/span> was developed with non-traditional casino customers in mind. In an interview with <\/span>Casino.org<\/em>, Allen<\/span> compared it to the American luxury automotive brand, noting it offers plenty of upscale features.<\/p>\n

While it has three rows of cushioned lounge chair seats and 30 large screen televisions, it also offers what the casino calls \u201cfan caves.\u201d Stationed near the giant television wall, the three \u201ccaves\u201d offer private seating with food and drink service for private parties. Those parties also get access to their own television, which includes an Xbox gaming system.<\/p>\n

It\u2019s one of several attractions spread across the 110,000-square-foot, single-floor casino, along with bars, retail shops, and restaurants.<\/p>\n

\u201cI think that with this facility, a customer could come here, spend an evening, and never make a wager on a slot machine or a table game and have an enjoyable evening,\u201d Caesars Entertainment CEO Tony Rodio said at the casino’.<\/p>\n

\n

Want to be in the front row? These couches at The Book are available for private parties and can include an XBox. pic.twitter.com\/IOzWwl1H3t<\/a><\/p>\n

— Steve Bittenbender (@CasinoOrgSteveB) December 12, 2019<\/a><\/p><\/blockquote>\n