\nWe do ongoing, constant research into what resonates with our visitors, and test taglines all the time. We have wanted to move away from ‘What Happens Here, Stays Here’ before, but the research showed people still responded to it,” R&R told US Campaign<\/i>.<\/p>\n<\/blockquote>\n
The LVCVA’s advertising budget for last year was $101.5 million. Eighty-three percent was generated by hotel room taxes. Fifteen percent came from facility use fees, and two percent from “other” hospitality charges.<\/p>\n
Casino win totaled over $10.35 billion in Clark County last year, a one percent year-over-year gain.<\/p>\n
Super Hype<\/b><\/h2>\n
R&R Partners and the LVCVA wanted to debut the “What Happens Here, Stays Here” campaign during the January 2003 Super Bowl. However, because of Las Vegas’ widespread sports betting, the NFL rejected the commercial.<\/p>\n
\n
The news of the league banning Las Vegas from advertising during the big game provided the LVCVA with free publicity. The spot was eventually unveiled, and immediately embraced.<\/p>\n<\/div>\n
Fast-forward to 2020, and the NFL’s strong opposition to gambling has been much reduced because of the Supreme Court’s May 2018 decision to repeal the federal ban on sports betting.<\/p>\n
The first time a commercial promoting Las Vegas aired around a Super Bowl<\/a> occurred this month when the NFL allowed the LVCVA to be included. The “What Happens Here, Only Happens Here” commercial ran during the pregame broadcast.<\/p>\n","protected":false},"excerpt":{"rendered":"R&R Partners has held the marketing contract with the Las Vegas Convention and Visitors Authority (LVCVA) for decades. But that could change in 2020. The agency tasked with bringing visitors and conventions to Southern Nevada is fielding bids from marketing firms for the next three years. But the odds presumably favor R&R once again winning […]<\/p>\n","protected":false},"author":25,"featured_media":127154,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,3313],"tags":[],"acf":[],"yoast_head":"\n
Odds Favor R&R Partners Again Winning Las Vegas Marketing Contract<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n