The iRacing series pitted real drivers against one another virtually. Warfield says the eNASCAR television broadcasts now account for six of the seven most-watched esports events in the history of US television.<\/p>\n
\nWarfield believes the virtual product “allowed the sport to remain relevant and reach new fans” during the coronavirus crisis.”<\/p>\n<\/blockquote>\n
Asked whether there will be a challenge to retain those new eyes once more popular sports resume, Warfield answered, “Customer retention is all about delivering a world-class product, which we did on Sunday. From here, you’ll continue to see the sport and its various stakeholders help those casuals along by doing everything we can to make the product and surrounding programming relevant to these casual audiences.”<\/p>\n","protected":false},"excerpt":{"rendered":"
The 2020 NASCAR Cup Series returned to action Sunday for the first time since the schedule was put on hold by the coronavirus following the FanShield 500 in Phoenix back on March 8. The Real Heroes 400 held at Darlington Raceway in South Carolina returned US sports to some sense of normalcy \u2013 albeit a […]<\/p>\n","protected":false},"author":25,"featured_media":136244,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1074],"tags":[],"acf":[],"yoast_head":"\n
NASCAR Betting Races to Return, Sunday Handle Doubles Typical Event<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n