As many others have suggested in the past, sports betting will provide opportunities to engage that market across multiple platforms. Not only are bettors more likely to watch a game on which they\u2019ve wagered, but they\u2019re also more likely to read articles, delve into statistics, and follow social media outlets tied to the contest.<\/p>\n
The good news is that established media brands are well-positioned to be an authoritative source for sports bettors\u2026 This highlights an enormous opportunity for these brands to capitalize on their already-engaged audience and their vast reach,\u201d said Adriana Waterston, the senior vice president of insights and strategy for Horowitz.<\/p><\/blockquote>\n
Sports bettors may also be a lucrative market for broadcasters beyond just engaging them when they bet. The report finds that 54 percent of all sports bettors earn more than $75,000 annually. That\u2019s compared to just 42 percent of all Americans.<\/p>\n
Boon to Travel Industry?<\/h2>\n
Not only does sports betting present opportunities to broadcasters, the research also indicates it could help boost tourism as well. That may bode well for the 22 states, the District of Columbia, and Puerto Rico that have made it a legal activity.<\/p>\n
More than 70 percent of those surveyed said they would be more inclined to go to a state they knew has legalized sports betting. The sports betting demographic, the report states, mirrors the group most likely to travel: younger, higher-earning urbanites.<\/p>\n
\u201cThese results are timely, as states and tourism reopen (from COVID-19), even though most sports leagues have not done so yet,\u201d <\/strong>said Mike Dabadie, Heart+Mind CEO. \u201cThere\u2019s opportunity to reach out to sports bettors with an appealing message to travel now, as the data shows they are likely to be some of the first to travel again, and their spend on trips is also higher than other consumer groups.\u201d<\/strong><\/p>\nThe study was based on the responses from 1,000 online surveys in March of adults. A summary of the report is available in an ebook from Horowitz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"A recent study by Horowitz Research and Heart+Mind Strategies indicates that about 14 percent, or 1-in-7 US adults, have bet on sports in the last year, and another 20 percent are considering making a wager. Some of the findings in the report aren\u2019t necessarily surprising. For instance, 87 percent of those surveyed bet on two […]<\/p>\n","protected":false},"author":45,"featured_media":140114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18943,1074],"tags":[],"acf":[],"yoast_head":"\n
Study Shows Sports Bettors Want to Wager Via TV, Travel to Legal States<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n