{"id":140112,"date":"2020-06-28T23:47:24","date_gmt":"2020-06-29T06:47:24","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=140112"},"modified":"2020-06-29T09:44:08","modified_gmt":"2020-06-29T16:44:08","slug":"study-shows-sports-bettors-want-to-wager-via-tv-apt-to-travel-to-legal-states","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/study-shows-sports-bettors-want-to-wager-via-tv-apt-to-travel-to-legal-states\/","title":{"rendered":"Study Shows Sports Bettors Want to Wager Via TV, Apt to Travel to Legal States"},"content":{"rendered":"

A recent study by Horowitz Research and Heart+Mind Strategies indicates that about 14 percent, or 1-in-7 US adults, have bet on sports in the last year, and another 20 percent are considering making a wager.<\/p>\n

\"Sports
Sports bettors flocked to Iowa last August for the opening of the William Hill Sportsbook at Prairie Meadows Casino and Hotel. A recent study indicates that 71 percent of sports bettors are more likely to travel to a destination that has legalized sports betting. (Image: Casino.org)<\/figcaption><\/figure>\n

Some of the findings in the report aren\u2019t necessarily surprising. For instance, 87 percent of those surveyed bet on two or more sports, and 77 percent put money down on more than just what the study calls the top five sports \u2014 the NFL, NBA<\/a>, MLB, and NCAA football and basketball. In addition, 80 percent say they\u2019re more likely to watch a game if they\u2019ve bet on it.<\/strong><\/p>\n

\n

The study also finds just how prevalent online sports betting has become in the US. Among those surveyed, the average gambler made 20.6 bets on a mobile sports betting application. That’s a higher average than those going to retail sportsbooks or their bookie.<\/p>\n<\/div>\n

Others, though, reveal the illegal and unregulated markets still may thrive even as legal sports betting grows across the country. Researchers found that 53 percent of sports bettors residing in a state that\u2019s legalized wagering still have gone to a bookie. That\u2019s compared to 62 percent of all bettors surveyed.<\/p>\n

Broadcasters Positioned to Serve Bettors<\/h2>\n

The findings from the survey will be discussed during a Tuesday session of the StreamTV Summer Research Summit, a two-day event that will delve into the latest research and data about broadcasting.<\/p>\n

The survey ties into the broadcast and online resources sports bettors use, with 55 percent going to ESPN, compared to 37 percent who go to FOX<\/a> Sports. Other top resources include league websites (31 percent), Twitter (31), NBC Sports (29), and CBS Sports (29).<\/p>\n

The report also finds that 84 percent of bettors want to wager through their television provider platform. In addition, Bettors want analysis not just before games, but during and after them as well.<\/strong><\/p>\n

As many others have suggested in the past, sports betting will provide opportunities to engage that market across multiple platforms. Not only are bettors more likely to watch a game on which they\u2019ve wagered, but they\u2019re also more likely to read articles, delve into statistics, and follow social media outlets tied to the contest.<\/p>\n

The good news is that established media brands are well-positioned to be an authoritative source for sports bettors\u2026 This highlights an enormous opportunity for these brands to capitalize on their already-engaged audience and their vast reach,\u201d said Adriana Waterston, the senior vice president of insights and strategy for Horowitz.<\/p><\/blockquote>\n

Sports bettors may also be a lucrative market for broadcasters beyond just engaging them when they bet. The report finds that 54 percent of all sports bettors earn more than $75,000 annually. That\u2019s compared to just 42 percent of all Americans.<\/p>\n

Boon to Travel Industry?<\/h2>\n

Not only does sports betting present opportunities to broadcasters, the research also indicates it could help boost tourism as well. That may bode well for the 22 states, the District of Columbia, and Puerto Rico that have made it a legal activity.<\/p>\n

More than 70 percent of those surveyed said they would be more inclined to go to a state they knew has legalized sports betting. The sports betting demographic, the report states, mirrors the group most likely to travel: younger, higher-earning urbanites.<\/p>\n

\u201cThese results are timely, as states and tourism reopen (from COVID-19), even though most sports leagues have not done so yet,\u201d <\/strong>said Mike Dabadie, Heart+Mind CEO. \u201cThere\u2019s opportunity to reach out to sports bettors with an appealing message to travel now, as the data shows they are likely to be some of the first to travel again, and their spend on trips is also higher than other consumer groups.\u201d<\/strong><\/p>\n

The study was based on the responses from 1,000 online surveys in March of adults. A summary of the report is available in an ebook from Horowitz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A recent study by Horowitz Research and Heart+Mind Strategies indicates that about 14 percent, or 1-in-7 US adults, have bet on sports in the last year, and another 20 percent are considering making a wager. Some of the findings in the report aren\u2019t necessarily surprising. For instance, 87 percent of those surveyed bet on two […]<\/p>\n","protected":false},"author":45,"featured_media":140114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18943,1074],"tags":[],"acf":[],"yoast_head":"\nStudy Shows Sports Bettors Want to Wager Via TV, Travel to Legal States<\/title>\n<meta name=\"description\" content=\"The findings about sports bettors will be discussed Tuesday at a conference delving into the latest research and data about broadcasting trends.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Shows Sports Bettors Want to Wager Via TV, Travel to Legal States\" \/>\n<meta property=\"og:description\" content=\"The findings about sports bettors will be discussed Tuesday at a conference delving into the latest research and data about broadcasting trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/study-shows-sports-bettors-want-to-wager-via-tv-apt-to-travel-to-legal-states\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-29T06:47:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-29T16:44:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/06\/20200629_022712.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1193\" \/>\n\t<meta property=\"og:image:height\" content=\"1031\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Bittenbender\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Bittenbender\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/study-shows-sports-bettors-want-to-wager-via-tv-apt-to-travel-to-legal-states\/\",\"url\":\"https:\/\/www.casino.org\/news\/study-shows-sports-bettors-want-to-wager-via-tv-apt-to-travel-to-legal-states\/\",\"name\":\"Study Shows Sports Bettors Want to Wager Via TV, Travel to Legal States\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/study-shows-sports-bettors-want-to-wager-via-tv-apt-to-travel-to-legal-states\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/study-shows-sports-bettors-want-to-wager-via-tv-apt-to-travel-to-legal-states\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/06\/20200629_022712.jpg\",\"datePublished\":\"2020-06-29T06:47:24+00:00\",\"dateModified\":\"2020-06-29T16:44:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\"},\"description\":\"The findings about sports bettors will be discussed Tuesday at a conference delving into the latest research and data about broadcasting trends.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/study-shows-sports-bettors-want-to-wager-via-tv-apt-to-travel-to-legal-states\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/study-shows-sports-bettors-want-to-wager-via-tv-apt-to-travel-to-legal-states\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/study-shows-sports-bettors-want-to-wager-via-tv-apt-to-travel-to-legal-states\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/06\/20200629_022712.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/06\/20200629_022712.jpg\",\"width\":1193,\"height\":1031,\"caption\":\"Sports bettors flocked to Iowa last August for the opening of the William Hill Sportsbook at Prairie Meadows Casino and Hotel. 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