Thomas has no qualms about whether the granddaddy of the sports betting states is big enough.<\/p>\n
There was $5.3 billion wagered on sports in Nevada last year, with close to 50 percent of that wagered via mobile,\u201d<\/strong> Thomas told Casino.org<\/em>. \u201cWe expect to be able to gain a solid percentage of that business.\u201d<\/strong><\/p><\/blockquote>\nNevada may not be the only state where ZenSports soon has a presence.<\/p>\n
Thomas told Casino.org<\/em> that ZenSports is working with another company as part of a joint venture for a new casino in Cripple Creek, Colo. That would enable ZenSports to gain licensure in a second state, one that has attracted several operators since sports betting became legal there in May.<\/p>\nDecentralized Approach<\/h2>\n
While the betting exchange component may draw the most attention, Thomas is quick to point out there are other aspects of ZenSports\u2019 approach that differ significantly from others in the sports betting marketplace.<\/p>\n
A couple of those focus on decentralization.<\/p>\n
\n
While ZenSports does allow betting with US dollars, it also takes bitcoin and promotes the use of SPORTS, the company\u2019s own proprietary cryptocurrency. Thomas said using SPORTS means customers avoid having a financial institution decline a transaction, and the overwhelming majority of ZenSports patrons use the tokens, which also include a rewards program attached to it.<\/strong><\/p>\n<\/div>\nThe decentralized nature of ZenSports also carries over into conflict resolution, too. Thomas said the company is not the bookmaker, and it lets the marketplace resolve conflicts to ensure all bettors, regardless of how much they wager, act in good faith.<\/p>\n
ZenSports Evolution<\/h2>\n
ZenSports launched in its current format in March 2019. Thomas initially created a mobile app for people looking to play recreational sports with others. But the Supreme Court overturning PASPA led the company to create an exchange via blockchain technology.<\/p>\n
The company has had a partnership with Baldini’s for more than a year, with Strategic Gaming Management (SGM) CEO Grant Lincoln, who serves as Baldini’s CEO, invested in ZenSports and serving as an advisor.<\/p>\n
\u201cZenSports is proving to be a force in the mobile and peer-to-peer sports betting world,” <\/strong>said Lincoln, a former CEO of Century Gaming. “We’re excited to help give them an opportunity to expand into the Nevada market and make ZenSports a household name here.”<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"The goal to get a sports betting exchange in the US took one pretty significant step toward becoming a reality on Wednesday. That’s when ZenSports, an American company that runs an international online exchange, announced a deal with Strategic Gaming Management (SGM). Through the deal, ZenSports acquired an option to buy the Big Wheel Casino […]<\/p>\n","protected":false},"author":45,"featured_media":144035,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[],"acf":[],"yoast_head":"\n
ZenSports Setting the Stage to Operate First US Sports Betting Exchange<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n