{"id":146696,"date":"2020-08-31T01:00:56","date_gmt":"2020-08-31T08:00:56","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=146696"},"modified":"2020-08-31T10:51:06","modified_gmt":"2020-08-31T17:51:06","slug":"churchill-downs-ready-to-make-moves-with-betamerica","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/churchill-downs-ready-to-make-moves-with-betamerica\/","title":{"rendered":"Deals with Kambi, GAN Show Churchill Downs Ready to Make Moves with BetAmerica"},"content":{"rendered":"

Churchill Downs made some gaming news late last week that had nothing to do with the Kentucky Derby. The Louisville, Ky.-based gaming company finally announced it completed deals with Kambi Group PLC and GAN Limited for a multitude of services for BetAmerica, its online gaming brand.<\/p>\n

\"Churchill
Bill Carstanjen, CEO of Churchill Downs Inc., told analysts the gaming company sees potential in its sports betting and iGaming operations. (Image: Getty)<\/figcaption><\/figure>\n

The multi-year agreements mean Kambi will replace SBTech as BetAmerica\u2019s sportsbook technology and services provider, while GAN will provide its software platform for BetAmerica\u2019s online sports betting and iGaming offerings.<\/p>\n

\u201cWe believe the transition to GAN and Kambi as our new technology providers will enable our team to execute the rollout of BetAmerica sportsbooks and iGaming product offering more efficiently as states move to legalize and implement regulations permitting sports betting and iGaming in the coming years,\u201d <\/strong>said Bill Carstanjen, CEO of Churchill Downs Inc. \u201cBetAmerica will benefit from the proven excellence of these market-leading providers.\u201d<\/strong><\/p>\n

It\u2019s uncertain when the switchover will take place. As of Sunday night, BetAmerica\u2019s online sportsbook was still using SBTech\u2019s platform. In its release, Kambi said the deal would have a marginal effect on its 2020 revenue, but offered \u201cthe potential to become a material source of revenue\u201d in the years to come.<\/p>\n

The stats currently show BetAmerica<\/a> lags behind the major sports betting brands in the US in terms of handle. But the deals with Kambi and GAN, along with recent comments made by Carstanjen, indicate that the company is ready to take several steps to boost its online gaming presence and possibly leverage some of its existing assets to accomplish that.<\/p>\n

BetAmerica Behind the Pack<\/h2>\n

BetAmerica currently takes sports wagers in Indiana, Mississippi, New Jersey, and Pennsylvania. It offers online sports betting in Indiana, New Jersey, and Pennsylvania, and iGaming, or online casinos, in New Jersey and Pennsylvania.<\/p>\n

Of those states, only Indiana and Pennsylvania break down performance by sportsbooks on a monthly basis, and the data from those states shows BetAmerica has gained very little of the market in those two states with very competitive markets.<\/p>\n

In Pennsylvania, where BetAmerica serves as the sportsbook for Churchill Downs-owned Presque Isle Downs, the sportsbook has taken roughly $23.4 million in wagers since opening. That accounts for .87 percent of the state\u2019s sports betting handle.<\/p>\n

And of that handle, only 18 percent of it comes through BetAmerica\u2019s website. Across all sportsbooks in Pennsylvania, roughly 87 percent of all bets have come from mobile apps or online sites.<\/p>\n

\n

In Indiana, BetAmerica, which operates out of the Rising Star Casino, has taken just $1.2 million of the more than $1 billion wagered since the state started taking bets a year ago. That\u2019s just .12 percent of the market. While Indiana is similar to Pennsylvania in that online dominates the market, BetAmerica\u2019s website takes only 42.6 percent of the wagers.<\/p>\n<\/div>\n

Part of the problem for BetAmerica is that the company only has a working mobile app in New Jersey. To place sports bets online in Pennsylvania or Indiana, a BetAmerica customer must use the desktop site that\u2019s not accessible via a mobile platform or browser.<\/p>\n

BetAmerica\u2019s online site also was sidelined for three weeks earlier this year by a cyberattack on SBTech<\/a>. That issue happened during the early stages of the COVID-19 emergency, when all US sports were shut down by the pandemic. The website became operational again on April 17.<\/p>\n

Churchill Downs Sees Value in Sports Betting<\/h2>\n

Despite those anemic numbers, Churchill Downs officials are still bullish about sports betting and its role in the company.<\/p>\n

We look forward to broadening our offerings to them as we enter the larger states of sports and iGaming, and with our direct access to many markets and a roster of efficient indirect market access deals, we believe we have the foundation of a very special business,\u201d Carstanjen told investment analysts during the company\u2019s second quarter earning call a month ago.<\/p><\/blockquote>\n

BetAmerica has agreements in place to launch in Michigan<\/a> and Colorado by later this year, and Carstanjen told analysts he expects the sports betting division to be in Tennessee and other states next year.<\/p>\n

Kambi CEO Kristian Nylen said he sees the value in Churchill\u2019s brand and its consumer database.<\/p>\n

\u201cI\u2019m certain with the quality and experience we possess, together with the BetAmerica leadership team, we will be able to grow our businesses together as the US sports betting and iGaming market expands,\u201d he said in a statement.<\/p>\n

BetAmerica + TwinSpires?<\/h2>\n

Churchill Downs has a casino or racing presence in nine states, several of which have yet to legalize either sports betting, iGaming, or both. That does not include states where it has agreements in place for sports betting and iGaming, such as Colorado, Indiana, Michigan, and New Jersey. Churchill even has agreements in place to launch in California and New York when those states legalize online gaming.<\/p>\n

It\u2019s that presence that prompted GAN to call them a \u201ctier one\u201d client.<\/p>\n

\u201cWe look forward to powering the BetAmerica brand with our highly optimized technology platform and enabling CDI to efficiently invest their marketing capital to attract loyal sports betting and iGaming players,\u201d GAN CEO Dermot S. Smurfit said in a statement.<\/p>\n

\n

Something else to keep an eye on is the possible integration of BetAmerica with Churchill Downs\u2019 TwinSpires.com online ADW (advance-deposit racing) racing platform, which ranks as the largest racing ADW in the country. According to figures from the Oregon Racing Commission, TwinSpires.com took in nearly $1.9 billion in wagers across the country in 2019.<\/p>\n<\/div>\n

Carstanjen told analysts such integration would \u201clink our great customers seamlessly\u201d to other products, similar to how FanDuel and DraftKings are able to leverage their daily fantasy products to market sports betting.<\/p>\n

\u201cAll I can tell you is it’s something we’re very interested in seeing done, and we’ll pursue it in our list of other priorities as appropriate,\u201d he said. \u201cBut I can’t give you a time frame right now. But I would tell you, we view that as an important strategic initiative of ours over time.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Churchill Downs made some gaming news late last week that had nothing to do with the Kentucky Derby. The Louisville, Ky.-based gaming company finally announced it completed deals with Kambi Group PLC and GAN Limited for a multitude of services for BetAmerica, its online gaming brand. The multi-year agreements mean Kambi will replace SBTech as […]<\/p>\n","protected":false},"author":45,"featured_media":146697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,14577,1074],"tags":[],"acf":[],"yoast_head":"\nChurchill Downs Ready to Make Moves with BetAmerica<\/title>\n<meta name=\"description\" content=\"Churchill Downs announced agreements last week with Kambi and GAN to provide infrastructure for its BetAmerica online gaming platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/churchill-downs-ready-to-make-moves-with-betamerica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Churchill Downs Ready to Make Moves with BetAmerica\" \/>\n<meta property=\"og:description\" content=\"Churchill Downs announced agreements last week with Kambi and GAN to provide infrastructure for its BetAmerica online gaming platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/churchill-downs-ready-to-make-moves-with-betamerica\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-31T08:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-31T17:51:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/08\/gettyimages-524657160.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"618\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Bittenbender\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Bittenbender\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/churchill-downs-ready-to-make-moves-with-betamerica\/\",\"url\":\"https:\/\/www.casino.org\/news\/churchill-downs-ready-to-make-moves-with-betamerica\/\",\"name\":\"Churchill Downs Ready to Make Moves with BetAmerica\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/churchill-downs-ready-to-make-moves-with-betamerica\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/churchill-downs-ready-to-make-moves-with-betamerica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/08\/gettyimages-524657160.jpg\",\"datePublished\":\"2020-08-31T08:00:56+00:00\",\"dateModified\":\"2020-08-31T17:51:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\"},\"description\":\"Churchill Downs announced agreements last week with Kambi and GAN to provide infrastructure for its BetAmerica online gaming platforms.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/churchill-downs-ready-to-make-moves-with-betamerica\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/churchill-downs-ready-to-make-moves-with-betamerica\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/churchill-downs-ready-to-make-moves-with-betamerica\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/08\/gettyimages-524657160.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/08\/gettyimages-524657160.jpg\",\"width\":618,\"height\":410,\"caption\":\"Bill Carstanjen, CEO of Churchill Downs Inc. 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