The surge in spending by gaming companies is benefiting local TV stations, providing a needed boost at a precarious time for broader advertising allocations.<\/p>\n
Forecasts aside, the increase in online gambling ads has been a boon for local TV stations, particularly as many traditional advertisers pulled back or paused in 2020 due to the COVID-19 pandemic,\u201d<\/strong> adds Nielsen.<\/p><\/blockquote>\nThe research firm points out ad spending by automotive companies, retailers, and restaurant chains declined last year. Another interesting point is the type of programming where a DraftKings or FanDuel ad is most likely to appear. Hint: It’s not sports.<\/p>\n
\u201cSurprisingly, the largest share of online sports betting ads is currently allocated to news programming,\u201d said Nielsen. \u201cOne reason attributable to this fact is that local news stations have much more control over their total ad inventory (versus sports programming, which typically occurs in primetime), and as a result, there is more flexibility to place ads in news.\u201d<\/p>\n
Following local TV, gaming companies allocated nearly $25 million to national digital spots and almost $6 million to network TV ads in the first three months of the year. Outdoor (billboards and related ads) and local radio combined for about $9.5 million.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"FanDuel and DraftKings accounted for a significant percentage of the $154 million spent in the first quarter by online sportsbook operators on local television advertising. The two largest mobile sportsbook companies by market share combined for $101 million in local TV ad spending in the first three months of the year, according to Nielsen data. […]<\/p>\n","protected":false},"author":46,"featured_media":174170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[],"acf":[],"yoast_head":"\n
DraftKings, FanDuel Ad Spending Boon for Local TV Stations<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n