{"id":180701,"date":"2021-07-22T13:40:50","date_gmt":"2021-07-22T20:40:50","guid":{"rendered":"https:\/\/www.casino.org\/news\/consultant-urges-smoke-free-casinos-to-embrace-aggressive-marketing\/"},"modified":"2021-07-22T14:44:47","modified_gmt":"2021-07-22T21:44:47","slug":"consultant-urges-smoke-free-casinos-to-embrace-aggressive-marketing","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/consultant-urges-smoke-free-casinos-to-embrace-aggressive-marketing\/","title":{"rendered":"Consultant Urges Smoke-Free Casinos to Embrace \u2018Aggressive Marketing\u2019"},"content":{"rendered":"

An anti-smoking consultant is urging Shreveport casinos to use aggressive marketing to attract customers wanting to gamble in a smoke-free environment. A ban on smoking at casinos in this Northwest Louisiana city is set to begin Aug. 1<\/p>\n

\"Shreveport
A person at a recent Shreveport City Council meeting holds a sign promoting smoke-free environments. A smoking ban in Shreveport casinos is set to begin Aug. 1. (Image: KTBS-TV<\/em>)<\/figcaption><\/figure>\n

Randy Hayden, a consultant for Americans for Nonsmokers\u2019 <\/span>Rights, told\u00a0Casino.org<\/i> <\/i>the group has heard \u201clots of rhetoric\u201d that smokers will take their money to casinos in Bossier City across the Red River. Bossier City does not have a ban on smoking inside casinos.<\/p>\n

\n

For every one smoker that leaves Shreveport for Bossier gaming, a good marketing campaign will attract two nonsmokers to Shreveport,\u201d said Hayden said, owner of Baton Rouge-based Creative Communications.<\/p>\n<\/blockquote>\n

Hayden told Casino.org<\/i> resorts need to \u201cbreak the old-school marketing schemes targeting smokers.\u201d<\/p>\n

\u201cAggressive marketing will attract the vast majority of potential customers who do not smoke,\u201d Hayden said.<\/p>\n

Job Loss Concerns<\/h2>\n

Some Shreveport officials have expressed concern that gambling halls in their city will have to lay off workers if customers bypass the two riverboat casinos there to gamble in Bossier City.<\/p>\n

Councilman James Flurry told Casino.org<\/i> <\/i>a smoking ban won\u2019t work in Shreveport unless Bossier City also prohibits casino smoking. \u00a0<\/span><\/p>\n

\u201c<\/span>We have to have a level playing field,\u201d Flurry said.<\/p>\n

\n

Flurry last week presented a proposal at a City Council meeting to allow smoking in Shreveport casinos. He said he was worried about casino workers losing their jobs if the customer base shrinks.<\/p>\n<\/div>\n

Before the meeting began, Flurry told Casino.org<\/i>, \u201cI\u2019<\/span>m not going to be responsible for job losses.\u201d<\/p>\n

The City Council shelved Flurry\u2019s proposal<\/a>, paving the way for the Aug. 1 no-smoking start date.<\/p>\n

In June 2020, the council passed the Smoke-Free Air Act, banning smoking in bars, casinos, and gaming facilities. The act was to take effect in Aug. 8, 2020. However, the smoking ban was delayed until Aug.1, 2021, because of the coronavirus pandemic. Flurry\u2019s proposal would have exempted casinos from the ban.<\/p>\n

Hayden said his organization will help with the transition to smoke-free casinos.<\/p>\n

“They had 13 months from the time the original ordinance was passed,\u201d he told Casino.org.<\/i> \u201cSome took advantage of the generous delay. Others are now scrambling.\u201d<\/p>\n

\u2018Clean Air\u2019<\/h2>\n

Wade Duty, executive director of the Louisiana Casino Association, told Casino.org<\/i>\u00a0that smoking bans lead to less demand for casino gambling, which could cut into job totals.<\/p>\n

\u201cIf we have reduced customer demand, we have reduced staffing requirements and reduced vendor purchases,\u201d he said.<\/p>\n

Others contend initial fears over job losses don\u2019t pan out.<\/p>\n

At the National Indian Gaming Association conference<\/a> in Las Vegas this week, Clinton Isham said an early slump in gaming wins at non-smoking tribal casinos in Wisconsin soon turned into a solid revenue stream. Isham worked with the Ho Chunk tribe in going smoke-free in Wisconsin in 2015.<\/p>\n

\u201c<\/span>After two to three months of declines after the change, we had an unbelievable increase for three to four months,\u201d Isham said.<\/p>\n

Hayden said casino companies will try to make Shreveport a \u201ctest case\u201d in showing that smoke-free resorts don\u2019t make as much money.<\/p>\n

\u201cThey will blame any reduction in revenues on the smoke-free ordinance,\u201d he told Casino.org<\/i>. “The Shreveport Council is aware this has happened in other areas, and we feel confident they will continue to support clean air over dirty profits.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

An anti-smoking consultant is urging Shreveport casinos to use aggressive marketing to attract customers wanting to gamble in a smoke-free environment. A ban on smoking at casinos in this Northwest Louisiana city is set to begin Aug. 1 Randy Hayden, a consultant for Americans for Nonsmokers\u2019 Rights, told\u00a0Casino.org the group has heard \u201clots of rhetoric\u201d […]<\/p>\n","protected":false},"author":55,"featured_media":180708,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,18],"tags":[],"acf":[],"yoast_head":"\nConsultant Urges Smoke-Free Casinos to Embrace \u2018Aggressive Marketing\u2019 - Casino.org Consultant Urges Smoke-Free Casinos to Embrace \u2018Aggressive Marketing\u2019<\/title>\n<meta name=\"description\" content=\"An anti-smoking consultant is urging Shreveport casinos to use aggressive marketing to attract customers wanting to gamble in a smoke-free environment. 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