{"id":182726,"date":"2021-08-12T18:32:38","date_gmt":"2021-08-13T01:32:38","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=182726"},"modified":"2021-08-13T12:25:35","modified_gmt":"2021-08-13T19:25:35","slug":"ballys-continues-buying-binge-with-telescope-acquisition","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/ballys-continues-buying-binge-with-telescope-acquisition\/","title":{"rendered":"Bally’s Continues Acquisition Binge in Telescope Deal"},"content":{"rendered":"

Bally’s (NYSE:BALY) is continuing its acquisitive ways, announcing earlier today the purchase of Telescope Inc.<\/p>\n

\"Bally's
Bally’s on the Atlantic City Boardwalk. The owner is buying Telescope to boost its interactive business. (Image: Yogonet<\/em>)<\/figcaption><\/figure>\n

Financial terms of the deal weren’t disclosed. Privately held Telescope provides \u201cfan engagement services\u201d for live events, interactive livestreams, and gamified second screen entertainment. Bally’s is looking to leverage Telescope’s expertise in interactive content to attract highly sought-after younger demographics<\/a> — groups traditional gaming companies have struggled to connect with.<\/p>\n

Telescope will connect with Bally’s customers in innovative ways, providing opportunities for Bally’s to attract a younger demographic and augment its loyal customer base,\u201d according to a statement.<\/p><\/blockquote>\n

Rhode Island-based Bally’s, previously known as Twin River Worldwide, didn’t say when the acquisition will close.<\/p>\n

For Bally’s, Practical Purchase<\/h2>\n

Telescope could bolster Bally’s Interactive, a unit the gaming company is prioritizing as online casinos and interactive gaming take off.<\/p>\n

Earlier this year, Bally\u2019s offered $2.7 billion<\/a> to purchase British online gaming firm Gamesys in the suitor\u2019s largest acquisition to date. That deal fills some holes in Bally’s product roster, and the Telescope acquisition could prove complemenatry.<\/p>\n

\n

Additionally, Telescope could be additive to Bally’s Bally Bet and Bally Sports. While the company was slow to roll out mobile sports wagering relative to rivals, it is making clear that business is important, as it’s made a series of investments, including purchases on that front.<\/p>\n<\/div>\n

With in-game betting expected to be a vibrant new frontier for sportsbook operators, Bally’s could eventually leverage Telescope’s interactive and second screen capabilities as part of its relationship with the Sinclair regional sports networks (RSNs) that bear the Bally’s name.<\/a><\/p>\n

Other Possible Uses for Telescope<\/h2>\n

Bally’s latest acquisition could mesh well with some other recent deals struck by the gaming operator.<\/p>\n

For example, free-to-play games provider SportCaller — acquired by Bally’s in February — and daily fantasy sports (DFS) firm Monkey Knife Fight (MKF) could be operations where Telescope may be additive.<\/p>\n

SportCaller makes predictive, quiz\/trivia, pay-to-play, bespoke, and turn-key app games. Clients include BetMGM, Coral, Entain, FanDuel, Paddy Power Betfair, Kindred, William Hill and Virgin Bet, among others, according to the company\u2019s website.<\/p>\n

Given its technology capabilities, Telescope could be complementary with Bet.Works. Bally’s acquired that sports betting platform provider for $125 million<\/a> in a deal that was universally lauded by Wall Street analysts.<\/p>\n

Currently, the company runs 14 casinos in 10 states. That number will grow to 16 in 11 states pending closure of the purchase of Tropicana Las Vegas and construction of a gaming venue in State College, Pa.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Bally’s (NYSE:BALY) is continuing its acquisitive ways, announcing earlier today the purchase of Telescope Inc. Financial terms of the deal weren’t disclosed. Privately held Telescope provides \u201cfan engagement services\u201d for live events, interactive livestreams, and gamified second screen entertainment. Bally’s is looking to leverage Telescope’s expertise in interactive content to attract highly sought-after younger demographics […]<\/p>\n","protected":false},"author":46,"featured_media":182727,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,16693],"tags":[],"acf":[],"yoast_head":"\nBally's Continues Buying Binge with Telescope Acquisition<\/title>\n<meta name=\"description\" content=\"Bally's is buying again, this time acquiring Telescope for more interactive exposure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/ballys-continues-buying-binge-with-telescope-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bally's Continues Buying Binge with Telescope Acquisition\" \/>\n<meta property=\"og:description\" content=\"Bally's is buying again, this time acquiring Telescope for more interactive exposure.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/ballys-continues-buying-binge-with-telescope-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-13T01:32:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-13T19:25:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/08\/ballys-casino.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/ballys-continues-buying-binge-with-telescope-acquisition\/\",\"url\":\"https:\/\/www.casino.org\/news\/ballys-continues-buying-binge-with-telescope-acquisition\/\",\"name\":\"Bally's Continues Buying Binge with Telescope Acquisition\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/ballys-continues-buying-binge-with-telescope-acquisition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/ballys-continues-buying-binge-with-telescope-acquisition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/08\/ballys-casino.jpg\",\"datePublished\":\"2021-08-13T01:32:38+00:00\",\"dateModified\":\"2021-08-13T19:25:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Bally's is buying again, this time acquiring Telescope for more interactive exposure.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/ballys-continues-buying-binge-with-telescope-acquisition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/ballys-continues-buying-binge-with-telescope-acquisition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/ballys-continues-buying-binge-with-telescope-acquisition\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/08\/ballys-casino.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/08\/ballys-casino.jpg\",\"width\":1600,\"height\":900,\"caption\":\"Bally's on the Atlantic City Boardwalk. 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