{"id":183744,"date":"2021-08-24T07:44:12","date_gmt":"2021-08-24T14:44:12","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=183744"},"modified":"2021-08-24T10:16:47","modified_gmt":"2021-08-24T17:16:47","slug":"draftkings-simplebet-strike-micro-betting-accord","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/draftkings-simplebet-strike-micro-betting-accord\/","title":{"rendered":"DraftKings, Simplebet Ink Multi-Year Micro-Betting Accord"},"content":{"rendered":"

Today, DraftKings and Simplebet announced a multi-year agreement to bring real-money micro-betting to the DraftKings sportsbook.<\/p>\n

\"DraftKings
DraftKings CEO Jason Robins, seen above in an interview with CNBC<\/em>. His company inked a micro-betting deal with Simplebet. (Image: CNBC<\/em>)<\/figcaption><\/figure>\n

Micro-betting is an emerging derivative of in-game or live betting \u2013 areas operators are pushing into<\/a> in an effort to boost handle and drive fan engagement. Whereas a traditional in-game bet might revolve around scenarios such as a baseball team scoring in their half inning, or other game-specific situations (point spreads, totals, etc.), the micro-betting concept offered by Simplebet goes even further.<\/p>\n

For example, Simplebet’s baseball offerings allow bettors to wager on whether a pitcher’s next pitch will be a ball, strike, or put into play. Users can also bet on a pitch count during a particular at-bat, or whether a batter will get a hit, be retired, or get on base in another way.<\/p>\n

Bet whether the plate appearance will result in a Single, Double, Triple, Home Run, Strikeout, Walk, or Other. The market is repriced after every pitch, so you can bet on the current plate appearance as it\u2019s happening, or bet on an upcoming plate appearance. The market results (will be revealed) prior to the first pitch of the next plate appearance,\u201d the company says of its plate appearance result offering.<\/p><\/blockquote>\n

Simplebet also offers micro-betting concepts for the NFL and NBA and is rolling out college football offerings this year. Those are the first micro-betting services for college sports.<\/p>\n

DraftKings Long Eyed In-Game Betting<\/h2>\n

Boston-based DraftKings has made no secret of its plans to forge further into live betting. In 2019, the operator rolled out a related product coinciding with Wimbledon, while inking a live wagering accord with the NBA<\/a>.<\/p>\n

In a 2020 interview with Barron’s<\/i>, CEO and co-founder Jason Robins noted in more mature sports betting markets, such as the UK, live wagering is immensely popular with bettors, driving as much as 75 percent of revenue<\/a> at British sportsbooks.<\/p>\n

\n

Confirming that there’s ample room for growth on this front in the US, in-game betting here isn’t anywhere close to percentages seen in other markets. By some estimates, live wagering accounts for less than 20 percent of the handle at Nevada sportsbooks.<\/p>\n<\/div>\n

\u201cUnder the agreement, DraftKings will be able to offer Simplebet\u2019s micro-betting products for the NFL, MLB, and NBA, and a new suite of college football products,\u201d according to a statement issued by the companies.<\/p>\n

The financial terms of the deal weren’t disclosed.<\/p>\n

Micro-Betting Is Tech-Heavy Endeavor<\/h2>\n

While there’s interest among US bettors for live betting, some are concerned that the endeavor is only suitable for slow-moving sports, while others voice frustration that sportsbook operators don’t yet have the technology<\/a> to rapidly process bets on outcomes such as balls and strikes and made or missed shots in the NBA.<\/p>\n

Simplebet is looking to allay those concerns. The privately held company raised $15 million earlier this year, bringing its total capital raised to $50 million.<\/strong><\/p>\n

\u201cThe recent funding is being used to enhance the company\u2019s existing NFL, MLB, and NBA products by adding dozens of derivative micro-markets, launching new sports, introducing new subcategories of micro-markets, such as Scripts, expanding engineering resources to enable more efficient customer integrations, and exploring other strategic opportunities,\u201d according to Simplebet.<\/p>\n","protected":false},"excerpt":{"rendered":"

Today, DraftKings and Simplebet announced a multi-year agreement to bring real-money micro-betting to the DraftKings sportsbook. Micro-betting is an emerging derivative of in-game or live betting \u2013 areas operators are pushing into in an effort to boost handle and drive fan engagement. Whereas a traditional in-game bet might revolve around scenarios such as a baseball […]<\/p>\n","protected":false},"author":46,"featured_media":183745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1074,16693],"tags":[],"acf":[],"yoast_head":"\nDraftKings, Simplebet Strike Micro-Betting Accord<\/title>\n<meta name=\"description\" content=\"DraftKings and Simplebet reach micro-betting agreement, bringing new betting options to clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/draftkings-simplebet-strike-micro-betting-accord\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DraftKings, Simplebet Strike Micro-Betting Accord\" \/>\n<meta property=\"og:description\" content=\"DraftKings and Simplebet reach micro-betting agreement, bringing new betting options to clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/draftkings-simplebet-strike-micro-betting-accord\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-24T14:44:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-24T17:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/08\/dkng.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-simplebet-strike-micro-betting-accord\/\",\"url\":\"https:\/\/www.casino.org\/news\/draftkings-simplebet-strike-micro-betting-accord\/\",\"name\":\"DraftKings, Simplebet Strike Micro-Betting Accord\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-simplebet-strike-micro-betting-accord\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-simplebet-strike-micro-betting-accord\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/08\/dkng.jpg\",\"datePublished\":\"2021-08-24T14:44:12+00:00\",\"dateModified\":\"2021-08-24T17:16:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"DraftKings and Simplebet reach micro-betting agreement, bringing new betting options to clients.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-simplebet-strike-micro-betting-accord\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/draftkings-simplebet-strike-micro-betting-accord\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-simplebet-strike-micro-betting-accord\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/08\/dkng.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/08\/dkng.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"DraftKings CEO Jason Robins in an interview with CNBC. His company inked a micro-betting deal with Simplebet. 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Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. 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