to be the betting data provider<\/a> to the league. It’s rumored that the six-year accord is worth $1 billion.<\/p>\n<\/div>\n\u201cIn April 2021, Caesars Entertainment was selected as one of the NFL\u2019s official sports betting partners. As an extension of that partnership, Caesars and Genius Sports now have entered into a deal to further Caesars\u2019 official NFL-backed sportsbook offerings by leveraging NFL official data, Next Gen Stats, and other offerings,\u201d according to the statement.<\/p>\n
The NFL also owns an equity stake valued at roughly $450 million in Genius Sports.<\/p>\n
More Possibilities for Caesars<\/h2>\n
Prior to the NFL pact, the Genius US footprint consisted of partnerships with the NCAA and PGA Tour, as well as non-exclusive arrangements with Major League Baseball (MLB) and the NBA. The partnership with Caesars extends beyond the NFL.<\/p>\n
\u201cAlongside NFL content exclusive to Genius Sports, Caesars Entertainment will gain access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, English Premier League, Argentinian and Colombian soccer, as well as Liga MX,\u201d said Genius in the statement.<\/p>\n
Sportsbook operators are looking to diversify revenue streams beyond the staples of football and basketball. NASCAR, with its variety of wagering options, and international sports are avenues for accomplishing those objectives.<\/strong><\/p>\nAdditionally, auto racing and soccer are fertile grounds for in-game or live betting<\/a>, which is expected to be a major source of growth for gaming operators in the coming years. That’s a data-intensive offering, underscoring potential advantages in the Genius deal for Caesars.<\/p>\n","protected":false},"excerpt":{"rendered":"Genius Sports (NYSE:GENI) said today it’s entering a partnership with casino giant Caesars Entertainment (NASDAQ:CZR), providing the gaming operator with access to the data provider’s suite of official sports data content. Financial terms of the agreement weren’t disclosed. But Genius is becoming a Caesars’ advertising partner and will supply the casino company with marketing technology. […]<\/p>\n","protected":false},"author":46,"featured_media":185006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1074,16693],"tags":[],"acf":[],"yoast_head":"\n
Genius Sports Announces Data Agreement with Caesars Entertainment<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n