{"id":19350,"date":"2014-03-12T05:30:06","date_gmt":"2014-03-12T05:30:06","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=19350"},"modified":"2022-06-13T10:06:30","modified_gmt":"2022-06-13T17:06:30","slug":"ultimate-gaming-adds-grist-to-the-reno-peppermill-with-marketing-deal","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/ultimate-gaming-adds-grist-to-the-reno-peppermill-with-marketing-deal\/","title":{"rendered":"Ultimate Gaming Adds Grist to the Reno Peppermill with Marketing Deal"},"content":{"rendered":"
\"Tobin
CEO of Ultimate Gaming Tobin Prior says a new deal to drive traffic both ways with some Northern Nevada land casinos – including the Peppermill in Reno – should be mutually beneficial. (Image: David Becker\/Las Vegas Review-Journal)<\/figcaption><\/figure>\n

In the gaming industry, it’s all about who you know, and now a new deal struck between Station Casinos’ Ultimate Gaming online poker site and some Northern Nevada casinos will drive traffic two ways, just the way casino executives like it.<\/p>\n

The joint marketing deal between Ultimate Gaming and Reno\u2019s Peppermill Resorts, Inc. will see five of Peppermill\u2019s Northern Nevada casinos drive online poker traffic to the UltimatePoker.com website.<\/p>\n

The agreement – which is pending approval from the Nevada Gaming Control Board – will mean that customers from the Peppermill Casino<\/a> in Reno will be able to deposit money on, and make withdrawals from, their UltimatePoker accounts at the casino cage. Also affected will be customers from\u00a0Western Village Inn & Casino and Rainbow Hotel Casino in Sparks, and the Peppermill Hotel Casino and Montego Bay Hotel Casino in Wendover.<\/p>\n

A Piece of the Action<\/h2>\n

While the exact details of the agreement have not yet been made public, Ultimate Gaming CEO Tobin Prior said the Peppermill will take a cut of the revenue from the players they sign-up to the Ultimate Poker site, which suggests it will function like a traditional affiliate marketing deal.<\/p>\n

\u201cThe Peppermill has a pretty active poker room,\u201d he said. \u201cThey will send their players looking to play online poker to us, and we\u2019ll market to their customers. We think it\u2019s a great opportunity to grow the business,\u201d Prior said.<\/p><\/blockquote>\n

\u201cIt is great to be able to offer our players an exciting and secure online poker product from a trusted partner like Ultimate Gaming,\u201d added general manager of Peppermill\u2019s Northern Nevada locations, Billy Paganetti.<\/p>\n

It\u2019s an important strategic relationship for Ultimate Gaming; the company has said that the majority of the Ultimate Poker customers so far have come from Southern Nevada, where Station\u2019s 17 land-based casino are located, and they are eager to grow their customer base and develop a stronger brand presence in other areas of the Silver State. Significantly, Ultimate Gaming\u2019s major competitor, WSOP.com, is owned by Caesars Entertainment Corp., which also has casino properties in Northern Nevada, such as Harrahs in Reno, and Harrahs and Harveys in Lake Tahoe.<\/p>\n

The More, the Merrier<\/h2>\n

Indeed, Ultimate Gaming may find it crucial to strike more of these kinds of affiliate deals if it is to compete with the huge market reach of Caesars, which operates around 40 different casinos across the US, not to mention the annual World Series of Poker in Las Vegas, which attracts thousands of poker players every year from across the globe.<\/p>\n

Prior made it clear that the door was open for other Nevada casinos to come on board: \u201cWe know we want to do the things needed to improve our share in the market,\u201d he said.<\/p>\n

Ultimate Poker became the first regulated online poker room in the United States in April 2013, launching with a simple, scaled-down software platform which allowed it to gain some ground on its competitors. That set the stage for the creation of these all-important cross-marketing deals. For example, Ultimate Gaming operates the online betting platform for the Trump Taj Mahal in Atlantic City, which has reported $858,351 in online gaming revenue in January, the third-highest in New Jersey. However, Borgata and Caesars Interactive still control 73 percent of the New Jersey online market.<\/p>\n

The launch date for the new agreement between Ultimate Gaming and Peppermill Resorts is unclear. The Gaming Control Board recently offered preliminary approval, but the Nevada Gaming Commission will still need to rule on the Board\u2019s recommendation, a decision that is expected later this month.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the gaming industry, it’s all about who you know, and now a new deal struck between Station Casinos’ Ultimate Gaming online poker site and some Northern Nevada casinos will drive traffic two ways, just the way casino executives like it. The joint marketing deal between Ultimate Gaming and Reno\u2019s Peppermill Resorts, Inc. will see […]<\/p>\n","protected":false},"author":42,"featured_media":19359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,18],"tags":[],"acf":[],"yoast_head":"\nUltimate Gaming Adds Grist to the Reno Peppermill with Marketing Deal<\/title>\n<meta name=\"description\" content=\"A new marketing deal between Ultimate Gaming and the Reno Peppermill - among others in Northern Nevada - will be mutually beneficial for both companies.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultimate Gaming Adds Grist to the Reno Peppermill with Marketing Deal\" \/>\n<meta property=\"og:description\" content=\"A new marketing deal between Ultimate Gaming and the Reno Peppermill - among others in Northern Nevada - will be mutually beneficial for both companies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/ultimate-gaming-adds-grist-to-the-reno-peppermill-with-marketing-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-12T05:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-13T17:06:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2014\/03\/Tobin-Prior.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"459\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/ultimate-gaming-adds-grist-to-the-reno-peppermill-with-marketing-deal\/\",\"url\":\"https:\/\/www.casino.org\/news\/ultimate-gaming-adds-grist-to-the-reno-peppermill-with-marketing-deal\/\",\"name\":\"Ultimate Gaming Adds Grist to the Reno Peppermill with Marketing Deal\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/ultimate-gaming-adds-grist-to-the-reno-peppermill-with-marketing-deal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/ultimate-gaming-adds-grist-to-the-reno-peppermill-with-marketing-deal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2014\/03\/Tobin-Prior.jpg\",\"datePublished\":\"2014-03-12T05:30:06+00:00\",\"dateModified\":\"2022-06-13T17:06:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"A new marketing deal between Ultimate Gaming and the Reno Peppermill - among others in Northern Nevada - will be mutually beneficial for both companies.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/ultimate-gaming-adds-grist-to-the-reno-peppermill-with-marketing-deal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/ultimate-gaming-adds-grist-to-the-reno-peppermill-with-marketing-deal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/ultimate-gaming-adds-grist-to-the-reno-peppermill-with-marketing-deal\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2014\/03\/Tobin-Prior.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2014\/03\/Tobin-Prior.jpg\",\"width\":640,\"height\":459,\"caption\":\"CEO of Ultimate Gaming Tobin Prior says a new deal to drive traffic both ways with some Northern Nevada land casinos - including the Peppermill in Reno - should be mutually beneficial. 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