We\u2019re able to learn a lot about the likes and dislikes of what we call \u2018sports-minded\u2019 people,\u201d<\/strong> he said. \u201cWe have a feel for that. So we can create truly, uniquely tailored offerings and experiences to that customer to create what\u2019s hopefully a unique and personalized experience and something that you\u2019ll like a lot more than something that might be a little bit more generic.\u201d<\/strong><\/span><\/p><\/blockquote>\nSubscriber habits and data will also help Fubo Gaming when it launches iGaming, which will roll out in Pennsylvania.<\/span><\/p>\nButera said if a user watches Wheel of Fortune regularly, that individual would likely receive information about Wheel of Fortune slots available in the Fubo virtual casino.<\/span><\/p>\n\u201cThe biggest thing for us is this whole true integration, and the ability to synchronize, and the knowledge that we can generate from the hours that people view us, and the fact that we\u2019re able to create these really unique live-type offerings that I think will really be attractive as a product,\u201d he said.<\/span><\/p>\nEngaging Through Technology<\/h2>\n Fubo is looking at other ways to leverage technology to attract users to its streaming service and sports betting app.<\/p>\n
One of the features Fubo Sportsbook has touted with its mobile app is \u201cWatching Now,\u201d which leverages the subscriber\u2019s viewing patterns, and offers them real-time betting options based on what they\u2019re watching.<\/span><\/p>\nFor example, if they\u2019re watching an NFL game on a local channel through fuboTV, then the app will give them up-to-date odds on the game. If they switch over to a basketball game on ESPN, the app will then flip to show odds for that game on the user\u2019s phone.<\/span><\/p>\nA criticism of watching sports through streaming services has been the latency \u2013 or lag time \u2013 between what\u2019s happening in the game and when the viewer actually gets to see it. In some cases, the delay can be as much as a minute, depending on the service provider. It\u2019s an issue that arises when the topic of in-game betting gets discussed.<\/span><\/p>\n\n
Butera believes new technology will help drastically reduce latency, perhaps down to as low as around 10 seconds. That will help nurture in-game betting growth. But Butera said that Fubo takes a different approach to in-game bets than focusing on what will happen next.<\/span><\/p>\n<\/div>\n\u201cWhat we\u2019re doing is we\u2019re creating betting options that aren\u2019t necessarily play-to-play, but might be they\u2019ll either bet on a drive or if there\u2019s a timeout, bet on something after that,\u201d <\/strong>Butera told\u00a0Casino.org<\/em>. \u201cWe\u2019re not holding back lines or doing anything like that. We\u2019re keeping it live to the extent that we can, but factoring in things that won\u2019t happen in the next 60 seconds so that we can allow people to make safe bets.<\/strong><\/p>\n\u201cNow, that\u2019s not necessarily the problem for us because absolutely that whole kind of engagement is important. But there are other ways, other products that we can do that will keep people engaged and viewing longer. When we think about product, part of our mission is to get this streaming customer to be wagering and interacting, but also to get them to stay on the tube longer\u2026 So, really, we\u2019re looking at what products can people engage over the course of a game, over the course of a match, as opposed to necessarily having the bet on the next pitch.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Fubo Sportsbook launched Monday in Arizona. It\u2019s the second state for the app tied to the live-streaming platform fuboTV. The sports betting operator received the license through its partnership with the Ak-Chin Indian Community. It is the 11th operator to establish a presence in the Grand Canyon State. As a streaming platform, fuboTV is best […]<\/p>\n","protected":false},"author":45,"featured_media":196202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73288,1074],"tags":[],"acf":[],"yoast_head":"\n
Fubo's Butera Says New Sportsbook Can Create Unique Offerings<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n