{"id":199809,"date":"2022-01-31T08:04:29","date_gmt":"2022-01-31T16:04:29","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=199809"},"modified":"2022-02-01T09:43:32","modified_gmt":"2022-02-01T17:43:32","slug":"lsu-emails-students-about-sports-betting-message-not-welcomed","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/lsu-emails-students-about-sports-betting-message-not-welcomed\/","title":{"rendered":"LSU Emails Students About Sports Betting, But Message Not What Parents Expected"},"content":{"rendered":"

The athletics department at Louisiana State University (LSU) recently sent out an email blast to students and fans regarding the debut of legal sports betting<\/a> in the state. The message garnered much negative feedback.<\/p>\n

\"LSU
LSU fans pack Tiger Stadium during a home football game in 2020. Caesars Sportsbook and the university have partnered for the state’s expansion of legal sports betting. (Image: Casino.org<\/em>)<\/figcaption><\/figure>\n

Many colleges that are located in states with legal sports betting have warned their upperclassmen regarding the dangers of such gambling. But LSU took a vastly different approach that seemingly encourages participation. In an email sent from GEAUX-MAIL, the “official insider email of LSU Athletics,” the school promoted its partnership with the Caesars Sportsbook app in the state.<\/p>\n

“Your App is Ready, Louisiana,” the LSU email marketed. The message included a promotional signup code that rewards new accounts with $300 following an initial first-time bet of $20.<\/p>\n

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Tiger fans, rejoice!”<\/strong> the email greeted recipients. “The time to place your first bet (and earn your first bonus) with Caesars Sportsbook — the greatest sports betting app of all time — has finally arrived!”<\/strong> \u00a0 \u00a0<\/span><\/p>\n<\/blockquote>\n

Though the GEAUX-MAIL email targets LSU sports fans, the list includes many current undergrads who only recently turned 21, the minimum age to gamble legally in Louisiana. Caesars signed a multiyear “seven-figure” deal last fall with LSU to be its official sportsbook partner.<\/p>\n

LSU is riding high after Joe Burrow — who won the Heisman Trophy during the Tigers’ 2019 College Football Playoff National Championship — led the NFL Cincinnati Bengals past the Kansas City Chiefs yesterday. Burrow and the Bengals are now on their way to Super Bowl LVI<\/a> to play the Los Angeles Rams on February 13.<\/p>\n

Cold Reception<\/b><\/h2>\n

LSU’s Caesars Sportsbook email was met with various responses.<\/p>\n

Robert Mann, an LSU professor who chairs the university’s Manship School of Mass Communication, said he believes the email is directly soliciting students to engage in gambling. Many others also found the marketing irresponsible.<\/p>\n

https:\/\/twitter.com\/andyxop\/status\/1487477234298466306<\/p>\n

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This is disgusting<\/p>\n

— Brayden Cornette (@BraydenCornette) January 29, 2022<\/a><\/p><\/blockquote>\n