{"id":200410,"date":"2022-02-03T14:49:32","date_gmt":"2022-02-03T22:49:32","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=200410"},"modified":"2022-02-03T17:21:40","modified_gmt":"2022-02-04T01:21:40","slug":"louisiana-mobile-sports-betting-outperforms-larger-states-in-debut-geocomply-says","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/louisiana-mobile-sports-betting-outperforms-larger-states-in-debut-geocomply-says\/","title":{"rendered":"Louisiana Mobile Sports Betting Outperforms Larger States in Debut, GeoComply Says"},"content":{"rendered":"

It was going to be very hard to top the launch New York enjoyed with mobile sports betting. However, Louisiana found one way to do just that.<\/p>\n

\"Caesars
An exterior shot of the Caesars Superdome in New Orleans, La. Data from GeoComply showed that mobile sports betting enjoyed a strong first weekend in Louisiana. (Image: Caesars Superdome\/Facebook)<\/figcaption><\/figure>\n

The first 36 hours of mobile wagering saw the number of unique players equal 3.6 percent of Louisiana\u2019s adult population, according to GeoComply. That compares favorably to New York\u2019s Jan. 8-9 kickoff weekend, which saw a customer base equaling 3.3 percent of its adult population.<\/p>\n

GeoComply is a geolocation technology provider. Mobile sports betting operators use its solution to ensure that all online bets are made legally within the state. In Louisiana, that\u2019s actually a bit more complicated than in most states, for reasons we\u2019ll go into shortly.<\/p>\n

Busy First Weekend in the Bayou<\/h2>\n

Louisiana has a population that\u2019s little more than a quarter of New York\u2019s, so don\u2019t be expecting a billion-dollar monthly handle anytime soon down on the bayou. Still, data from GeoComply suggests the state may produce numbers comparable with states that have a larger population.<\/p>\n

From the time operators were allowed to start \u2013 8 am CT last Friday<\/a> \u2013 until the end of Sunday night\u2019s games, GeoComply tracked 3.4 million geolocation transactions in the state. While the company says those transactions aren\u2019t the same as wagers, their statement Thursday indicated they\u2019re \u201ca strong indicator\u201d of what\u2019s taking place in a state.<\/p>\n

Louisiana ended up finishing eighth in transaction volumes for the weekend. That beat Indiana, Tennessee, Colorado, and Connecticut.<\/p>\n

The highest number of transactions took place during the 5 pm CT hour on Sunday (see YouTube link below for a time-lapse video). That hour included the end of the AFC Championship \u2013 with former LSU star Joe Burrow leading the Bengals to an epic comeback win over the Kansas City Chiefs \u2013 and the start of the NFC Championship.<\/p>\n

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