{"id":200695,"date":"2022-02-07T10:51:57","date_gmt":"2022-02-07T18:51:57","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=200695"},"modified":"2022-02-07T12:15:41","modified_gmt":"2022-02-07T20:15:41","slug":"super-bowl-commercials-record-price-draftkings-caesars-headline","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/super-bowl-commercials-record-price-draftkings-caesars-headline\/","title":{"rendered":"Super Bowl Commercials Hit Record Price, DraftKings, Caesars Headline Sportsbooks"},"content":{"rendered":"

Super Bowl LVI is less than a week away, and NBC is making bank off of last-minute advertisers that have paid unprecedented rates for remaining commercial time slots.<\/p>\n

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The helmets of Super Bowl LVI teams Los Angeles Rams and Cincinnati Bengals outside SoFi Stadium. DraftKings and Caesars Sportsbook are among the big game advertisers. (Image: AP<\/em>)<\/figcaption><\/figure>\n

NBC says the entire lot of commercial breaks across NBC, Telemundo, and Peacock digital platforms have been sold. The Super Bowl LVI broadcaster adds that it was able to charge a record $7 million per 30-second ad spot for late purchasers.<\/p>\n

DraftKings and Caesars Sportsbook<\/a> are the only two gaming industry companies that will advertise during the big game.<\/strong><\/p>\n

The Super Bowl kicks off this Sunday, Feb. 13, from SoFi Stadium in Inglewood, Ca. The Los Angeles Rams are playing in their home venue against the Cincinnati Bengals.<\/p>\n

The consensus among oddsmakers has the NFC champs favored by 4.5 points. The moneyline is Rams -200 and Bengals +165. A winning $100 bet on those lines respectively nets $50 and $165. The over\/under is at 48.5 points.<\/strong><\/p>\n

NFL Popularity Soars<\/b><\/h2>\n

Following down years in terms of television ratings, with national anthem protests cited as one reason for the declines, the NFL has enjoyed a resurgence in 2021. The pro football league’s 272 regular-season games averaged 17.1 million viewers — a 10 percent gain in 2020.<\/p>\n

The ongoing expansion of legal sports betting is playing a key role in the uptick. Sports betting is legal in more than two dozen states. Bettors are likelier to watch games that they would have otherwise shunned. The 2021-22 NFL Playoffs have also been wildly exciting, with a slew of nail-biting finishes.<\/p>\n

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The NFL has never been stronger and has led us to new records this year,”<\/strong> said Mark Marshall, NBCUniversal president of advertising and partnerships.<\/p>\n<\/blockquote>\n

NBC was initially charging $6.5 million per 30 seconds of national broadcast time during this Sunday’s Super Bowl. But once only a few spots remained, the network increased the rate to $7 million.<\/p>\n

DraftKings was the first gaming industry component<\/a> to purchase Super Bowl ad time. The iGaming and sportsbook provider announced its entry, its second consecutive Super Bowl, last month.<\/p>\n

Caesars Sportsbook also bought in during the $6.5 million rate. Caesars is advertising during the Super Bowl for the first time in company history.<\/p>\n

All Super Bowl commercials that air on NBC will be additionally televised on Telemundo and the network’s digital streaming assets, such as Peacock.<\/p>\n

Super Bowl 30-Second Commercial Rates<\/strong><\/p>\n