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In order to deleverage its balance sheet, the company opted to sell its OpenBet turnkey sports betting platform to Endeavor Group Holdings for $1.2 billion. Scientific’s lottery division — SG Lottery — was sold to Brookfield Business Partners LP for approximately $6 billion.<\/p>\n<\/div>\n
With its sports betting and lottery units dispersed, Scientific, ahem, Light & Wonder, is readying for its next chapter.<\/p>\n
“As we begin this new chapter we have chosen a new name, Light & Wonder. A name that evokes the kind of feelings we want to capture in the work we do every day — excitement, inspiration, imagination, and maybe even a little bit of magic and certainly a lot of fun,” said Cottle.<\/p>\n
Scientific said it will begin using the Light & Wonder identity immediately. It’s expected to legally change this spring.<\/p>\n
Jaw-Dropping Response<\/b><\/h2>\n
Scientific Games rebranding to Light & Wonder is certainly unique. The decision was met with mixed reviews.<\/p>\n
“The worst name I’ve ever heard,”<\/strong> said one Twitter user in response to a Scientific Games tweet regarding the change.<\/p>\nCasino.org’s <\/i>Scott Roeben of VitalVegas fame gained some stern feedback after sharing the Light & Wonder news on his ever-popular Twitter account.<\/p>\n
“And the world\u2026 yawned. Honestly, it’s a terrible name,”<\/strong> said one person. “Is it a real company?”<\/strong> asked another, who said he had come across a LinkedIn job post for the company and assumed it was fake.<\/p>\nAnother concluded that the Light & Wonder name is most fitting for a company primarily engaged in manufacturing slot machines:<\/p>\n