{"id":203555,"date":"2022-03-02T13:54:15","date_gmt":"2022-03-02T21:54:15","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=203555"},"modified":"2022-03-02T14:27:30","modified_gmt":"2022-03-02T22:27:30","slug":"sciplay-is-purchasing-alictus-to-expand-casual-games-menu","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/sciplay-is-purchasing-alictus-to-expand-casual-games-menu\/","title":{"rendered":"SciPlay Acquires Mobile Games Developer Alictus"},"content":{"rendered":"

Social casino developer SciPlay Corp. (NASDAQ:SCPL) is bolstering its lineup of mobile game offerings through the acquisition of Alictus, a Turkish creator of casual games.<\/p>\n

\"SciPlay
A slide from a 2019 SciPlay investor deck. The company is buying a Turkish rival. (Image: Seeking Alpha<\/em>)<\/figcaption><\/figure>\n

Under the terms of the deal, Las Vegas-based SciPlay is paying $100 million in cash for 80 percent of the Ankara-based company. It can acquire the remaining 20% over the next five years in equal installments of up to $200 million combined, assuming certain profitability and sales objectives are met.<\/p>\n

Since 2019, Alictus has developed and published a portfolio of top-ranked games that have generated more than 300 million total downloads to date,\u201d<\/strong> according to a SciPlay statement. \u201cMany of Alictus\u2019s games have achieved #1 Free Game in the iOS U.S. App Store, including Candy Challenge 3D, Rob Master 3D, Deep Clean Inc., Oh God!, Money Buster!<\/i>, and Collect Cubes.<\/i>\u201d<\/strong><\/p><\/blockquote>\n

Formerly the social gaming division of Scientific Games<\/a>, SciPlay was spun off from that company in 2019. SciPlay\u2019s well-known offerings are <\/span>Jackpot Party, Quick Hit Slots, Gold Fish Casino Slots, Hot Shot Casino, 88 Fortunes, Bingo Showdown, <\/span><\/em>and<\/span> Monopoly Slots.<\/span><\/em> The games are free to play, but feature in-app purchases.<\/span><\/p>\n

SciPlay Investors Cheer Deal<\/h2>\n

SciPlay shareholders appear to be in favor of the Alictus acquisition, as highlighted by a 5.73% gain today for the buyer’s stock, which trims the year-to-date loss to 12.55%.<\/p>\n

\n

One reason SciPlay investors may be positive on the deal is that the target is profitable — a trait more investors are prioritizing<\/a> when it comes to digital gaming and sports wagering equities. The acquisition also increases SciPlay’s daily active users by 1.8 million and its monthly active users by 28 million.<\/p>\n<\/div>\n

The suitor also diversifies its revenue stream \u201cwith Alictus\u2019s in-app advertising platform to capitalize on the approximately $13 billion global mobile in-game advertising market,\u201d it said in the statement.<\/p>\n

By some estimates, games played on mobile devices will account for half of the global gaming market in revenue terms. The segment is also growing at a faster rate than the console and PC game markets.<\/strong><\/p>\n

SciPlay Makes Casual Call<\/h2>\n

With the Alictus deal, SciPlay is making a bet on casual mobile gaming — a genre that’s known for easy-to-play games designed to attract a broad audience.<\/p>\n

Casual games are usually free to play, with developers relying on in-app purchases and in-game advertising to drive revenue.<\/p>\n

\u201cThe powerful combination of Alictus\u2019s hyper-casual expertise with our industry-leading live services and meta capabilities positions us to expand our market share by developing hit games with compelling game-play, driving further player engagement and enhanced revenue and profitability,\u201d said SciPlay CEO Josh Wilson in the statement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social casino developer SciPlay Corp. (NASDAQ:SCPL) is bolstering its lineup of mobile game offerings through the acquisition of Alictus, a Turkish creator of casual games. Under the terms of the deal, Las Vegas-based SciPlay is paying $100 million in cash for 80 percent of the Ankara-based company. It can acquire the remaining 20% over the […]<\/p>\n","protected":false},"author":46,"featured_media":182528,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,22988],"tags":[],"acf":[],"yoast_head":"\nSciPlay Is Purchasing Alictus To Expand Casual Games Menu<\/title>\n<meta name=\"description\" content=\"SciPlay is boosting its casual footprint in deal for Turkey's Alictus.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SciPlay Is Purchasing Alictus To Expand Casual Games Menu\" \/>\n<meta property=\"og:description\" content=\"SciPlay is boosting its casual footprint in deal for Turkey's Alictus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/sciplay-is-purchasing-alictus-to-expand-casual-games-menu\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-02T21:54:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-02T22:27:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/08\/sciplay.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/sciplay-is-purchasing-alictus-to-expand-casual-games-menu\/\",\"url\":\"https:\/\/www.casino.org\/news\/sciplay-is-purchasing-alictus-to-expand-casual-games-menu\/\",\"name\":\"SciPlay Is Purchasing Alictus To Expand Casual Games Menu\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/sciplay-is-purchasing-alictus-to-expand-casual-games-menu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/sciplay-is-purchasing-alictus-to-expand-casual-games-menu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/08\/sciplay.jpg\",\"datePublished\":\"2022-03-02T21:54:15+00:00\",\"dateModified\":\"2022-03-02T22:27:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"SciPlay is boosting its casual footprint in deal for Turkey's Alictus.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/sciplay-is-purchasing-alictus-to-expand-casual-games-menu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/sciplay-is-purchasing-alictus-to-expand-casual-games-menu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/sciplay-is-purchasing-alictus-to-expand-casual-games-menu\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/08\/sciplay.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/08\/sciplay.jpg\",\"width\":1280,\"height\":960,\"caption\":\"A slide from a 2019 SciPlay investor deck. 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