{"id":208388,"date":"2022-04-06T11:46:05","date_gmt":"2022-04-06T18:46:05","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=208388"},"modified":"2022-04-06T12:28:02","modified_gmt":"2022-04-06T19:28:02","slug":"fifth-street-gaming-turning-lucky-club-into-latino-focused-venue","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/","title":{"rendered":"Fifth Street Gaming Planning First Dedicated Latino Casino in Las Vegas"},"content":{"rendered":"<p>Fifth Street Gaming (FSG) announced today that it\u2019s refurbishing it&#8217;s Lucky Club Hotel &amp; Casino in North Las Vegas into a dedicated Latino gaming venue. It will be the first of its kind in the US.<\/p>\n<figure id=\"attachment_208391\" aria-describedby=\"caption-attachment-208391\" data-style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-208391\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/lucky-142x107.jpg\" alt=\"Fifth Street Gaming\" width=\"1200\" height=\"900\" \/><figcaption  id=\"caption-attachment-208391\"class=\"text-description\">The Lucky Club Hotel &amp; Casino in North Las Vegas. Operator Fifth Street Gaming is planning to turn it into a dedicated Latino venue. (Image: Visit Las Vegas)<\/figcaption><\/figure>\n<p>The Las Vegas-based gaming company is partnering with Ojos Locos Sports Cantina on the project. Founded in 2010, Dallas-based Ojos Locos operates 18 cantina\/sports bar-concept restaurants in Texas, three in Arizona, and one in New Mexico.<\/p>\n<blockquote class=\"main-blockquote\"><p><strong>When the renovation is complete in December, the revamped property will house a 10,000-square-foot casino, 10,000 square feet of indoor\/outdoor entertainment space and a restaurant able to accommodate nearly 300 guests,\u201d<\/strong> said the companies in a statement. <strong>\u201cThe hotel-casino will continue to offer a robust calendar of concerts featuring Latino artists, Mexican rodeos and food festivals.\u201d<\/strong><\/p><\/blockquote>\n<p>The financial terms of the project weren\u2019t released. FSG didn\u2019t say if the venue will retain the Lucky Club name. But the renovations will wrap up in December.<\/p>\n<h2>For Fifth Street, Extension of Trend<\/h2>\n<p>FSG is no stranger to catering to the Latino community. Last month, <a href=\"https:\/\/www.casino.org\/news\/fifth-street-gaming-digital-taps-into-latino-demographic-with-jefebet\/\">the operator announced the launch<\/a> of JefeBet.com &#8212; a Spanish-language media hub and sports betting portal.<\/p>\n<div class=\"callout\">\n<p>The company has focused on the Latino community for nearly two decades with brick-and-mortar offerings, including the Lucky Club and Silver Nugget Casino. That emphasis could prove prescient over time for two simple reasons. First, the Latino demographic is the fastest-growing group in the US. Second, other gaming companies aren\u2019t earnestly competing with FSG on this front.<\/p>\n<\/div>\n<p>Potentially adding to the case for FSG\u2019s Lucky Club facelift is Nevada\u2019s growing Latino population, coupled with the state bordering Arizona and California &#8212; homes to two of the largest Latino populations in the US.<\/p>\n<p>FSG describes Lucky club as \u201ca value-based hotel offering rooms &amp; dining at reasonable rates, and has over 300 slots and features the newest electronic gaming machines. They are a favorite with the local Hispanic community and feature Latin Karaoke, weekly Loteria, &amp; authentic Mexican dining in Lucy\u2019s restaurant.\u201d<\/p>\n<p>The venue is about 10 minutes from the Strip.<\/p>\n<h2>FSG Has Expansive Vegas Footprint<\/h2>\n<p>In addition to Lucky Club, FSG\u2019s Las Vegas presence includes the Downtown Grand Hotel and Casino, the Western, Siegel Slots &amp; Suites, and the Silver Nugget Casino &amp; Event Center.<\/p>\n<p><strong>The Silver Nugget Casino &amp; Event Center has its own Latino focus, with a Mexican entertainment experience featuring live bands and rodeo stars.<\/strong><\/p>\n<p>FSG is largely focused on <a href=\"https:\/\/www.casino.org\/news\/red-rock-margins-cash-flow-look-impressive-says-analyst\/\">the Las Vegas locals market<\/a>, which could be compelling, particularly as more Californians, including those of Latino heritage, flee that state\u2019s high real estate prices and taxes in favor of Nevada\u2019s friendlier cost of living.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fifth Street Gaming (FSG) announced today that it\u2019s refurbishing it&#8217;s Lucky Club Hotel &amp; Casino in North Las Vegas into a dedicated Latino gaming venue. It will be the first of its kind in the US. The Las Vegas-based gaming company is partnering with Ojos Locos Sports Cantina on the project. Founded in 2010, Dallas-based [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":208391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,81886],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fifth Street Gaming Turning Lucky Club Into Latino-Focused Venue<\/title>\n<meta name=\"description\" content=\"Fifth Street Gaming is transforming Lucky Club into the first Latino-dedicated casino in the US.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fifth Street Gaming Turning Lucky Club Into Latino-Focused Venue\" \/>\n<meta property=\"og:description\" content=\"Fifth Street Gaming is transforming Lucky Club into the first Latino-dedicated casino in the US.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-06T18:46:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-06T19:28:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/lucky.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1045\" \/>\n\t<meta property=\"og:image:height\" content=\"784\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/\",\"url\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/\",\"name\":\"Fifth Street Gaming Turning Lucky Club Into Latino-Focused Venue\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/lucky.jpg\",\"datePublished\":\"2022-04-06T18:46:05+00:00\",\"dateModified\":\"2022-04-06T19:28:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Fifth Street Gaming is transforming Lucky Club into the first Latino-dedicated casino in the US.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/lucky.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/lucky.jpg\",\"width\":1045,\"height\":784,\"caption\":\"The Lucky Club Hotel & Casino in North Las Vegas. Operator Fifth Street Gaming is planning to turn it into a dedicated Latino venue. (Image: Visit Las Vegas)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gaming Business\",\"item\":\"https:\/\/www.casino.org\/news\/gaming-business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Fifth Street Gaming Planning First Dedicated Latino Casino in Las Vegas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\",\"name\":\"Todd Shriber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"caption\":\"Todd Shriber\"},\"description\":\"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.\",\"sameAs\":[\"https:\/\/muckrack.com\/todd-shriber\",\"https:\/\/www.linkedin.com\/in\/toddshriber\/\",\"https:\/\/x.com\/etfgodfather\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/todd-shriber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fifth Street Gaming Turning Lucky Club Into Latino-Focused Venue","description":"Fifth Street Gaming is transforming Lucky Club into the first Latino-dedicated casino in the US.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/","og_locale":"en_US","og_type":"article","og_title":"Fifth Street Gaming Turning Lucky Club Into Latino-Focused Venue","og_description":"Fifth Street Gaming is transforming Lucky Club into the first Latino-dedicated casino in the US.","og_url":"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2022-04-06T18:46:05+00:00","article_modified_time":"2022-04-06T19:28:02+00:00","og_image":[{"width":1045,"height":784,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/lucky.jpg","type":"image\/jpeg"}],"author":"Todd Shriber","twitter_card":"summary_large_image","twitter_creator":"@etfgodfather","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Todd Shriber","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/","url":"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/","name":"Fifth Street Gaming Turning Lucky Club Into Latino-Focused Venue","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/lucky.jpg","datePublished":"2022-04-06T18:46:05+00:00","dateModified":"2022-04-06T19:28:02+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85"},"description":"Fifth Street Gaming is transforming Lucky Club into the first Latino-dedicated casino in the US.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/lucky.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/lucky.jpg","width":1045,"height":784,"caption":"The Lucky Club Hotel & Casino in North Las Vegas. Operator Fifth Street Gaming is planning to turn it into a dedicated Latino venue. (Image: Visit Las Vegas)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/fifth-street-gaming-turning-lucky-club-into-latino-focused-venue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Gaming Business","item":"https:\/\/www.casino.org\/news\/gaming-business\/"},{"@type":"ListItem","position":3,"name":"Fifth Street Gaming Planning First Dedicated Latino Casino in Las Vegas"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85","name":"Todd Shriber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","caption":"Todd Shriber"},"description":"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.","sameAs":["https:\/\/muckrack.com\/todd-shriber","https:\/\/www.linkedin.com\/in\/toddshriber\/","https:\/\/x.com\/etfgodfather"],"url":"https:\/\/www.casino.org\/news\/author\/todd-shriber\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/208388"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=208388"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/208388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/208391"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=208388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=208388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=208388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}