A successful pilot would also benefit Cogniac. The company serves several industries already but doesn’t have a large presence in gaming. Now, it can explore new expansion opportunities across the Asia Pacific region.<\/p>\n
Several casinos have turned to AI recently to improve their market positions. OPTX has been the target of choice for El Cortez Hotel & Casino in Las Vegas, Tachi Palace Casino Resort in Lemoore, CA, and Quinault Beach Resort and Casino in Ocean Shores, WA.<\/p>\n
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OPTX, a gaming-centric tech company founded three years ago, provides land-based operators with an end-to-end alternative to improve player development. The solution delivers a platform that streamlines all facets of operations and offers real-time individualized insights into player activity.<\/p>\n<\/div>\n
AI can help land-based and online casinos improve their operations. The technology can offer enhanced player protection and a customized, individualized player experience. These are characteristics proven to be among the top demands of gamblers.<\/p>\n
In addition, AI is especially beneficial in the online casino space. It can rapidly identify potential problem gamblers and cheats. As such, it helps respond to the demands of gaming regulators.<\/p>\n","protected":false},"excerpt":{"rendered":"
Melco Resorts and Entertainment is going to count on artificial intelligence (AI) to count its chips. The casino operator is bringing in an AI-based solution from Cogniac to support its Melco Club loyalty program. Artificial intelligence (AI) is already part of many casino operations, even if most casino goers don’t see it. The technology continues […]<\/p>\n","protected":false},"author":64,"featured_media":209081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69069,16693],"tags":[],"acf":[],"yoast_head":"\n
Melco Resorts to Use AI to Count Chips, Enhance Loyalty Program in Manila - Casino.org<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n