{"id":215530,"date":"2022-05-31T13:59:56","date_gmt":"2022-05-31T20:59:56","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=215530"},"modified":"2022-05-31T15:05:35","modified_gmt":"2022-05-31T22:05:35","slug":"nicki-minaj-joins-maximbet-as-investor-and-ambassador","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/nicki-minaj-joins-maximbet-as-investor-and-ambassador\/","title":{"rendered":"Nicki Minaj Joins Online Sportsbook MaximBet as Investor and Ambassador"},"content":{"rendered":"

Nicki Minaj is arguably the most successful female rapper in the history of music. The 39-year-old hopes to use her broad appeal to bring new customers to MaximBet.<\/p>\n

\"Nicki
Nicki Minaj is the new face of MaximBet, the online sportsbook and lifestyle brand that is planning to expand across the country in the coming months. Minaj is one of the best-selling rappers of all time. (Image: MaximBet)<\/figcaption><\/figure>\n

Dubbed the first “sports betting lifestyle brand,” MaximBet is currently only operational in Colorado<\/a>. But the online sportsbook and soon-to-be iGaming platform plans to expand into 11 additional states, plus Ontario, in the coming months.<\/p>\n

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In anticipation of the expansion, MaximBet is partnering with Minaj. The gaming firm believes the “Anaconda” singer will be able to lure in new bettors and appeal to females in the male-dominated sports betting market.<\/p>\n<\/div>\n

The Carousel Group, a Maryland-based sports betting and iGaming operator, owns and runs MaximBet through a partnership with the Maxim magazine brand. Carousel says Minaj has already “categorically disrupted the male-dominated industry of rap music,” and will do the same in the male-dominated sports betting industry.<\/p>\n

Minaj is up for the challenge.<\/p>\n

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I don’t think I’ve ever been prouder of a collaboration. Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot on as it relates to this partnership,”<\/strong> Minaj said in a statement provided to Casino.org<\/i>.<\/p>\n<\/blockquote>\n

Describing Minaj as a “lifelong sports fanatic,” MaximBet says the global pop icon will help promote events, partnerships, and customer experiences. Minaj is also assuming a minority ownership position in the iGaming platform, but those details are remaining confidential.<\/p>\n

Nicknamed the “Queen of Rap,” Minaj is one of the best-selling musicians of all time with more than 100 million records sold worldwide. She’s also one of the most-followed stars on social media. Her Instagram account alone has more than 190 million followers, which ranks her as the 15th most-followed person.<\/p>\n

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I am so proud & excited to be the newest @MaximBetUSA<\/a> investor, advisor and\u00a0first\u00a0global ambassador & creative director of Maxim\u203c\ufe0f\u203c\ufe0f\u203c\ufe0f\ud83c\udf89\ud83c\udf89\ud83c\udf89<\/p>\n

Make way for the Queen of lifestyle sports betting \ud83d\udc51\ud83d\udcb0
Get ready for the best parties & more \ud83c\udf80\ud83d\udc95\ud83e\udef6\ud83c\udffdhttps:\/\/t.co\/bgbEY3XiRv<\/a>#Maxim<\/a> pic.twitter.com\/ivi9Hw9ziw<\/a><\/p>\n

— Nicki Minaj (@NICKIMINAJ) May 31, 2022<\/a><\/p><\/blockquote>\n