{"id":216576,"date":"2022-06-09T09:12:00","date_gmt":"2022-06-09T16:12:00","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=216576"},"modified":"2022-06-09T12:23:17","modified_gmt":"2022-06-09T19:23:17","slug":"huddle-tech-lands-investment-from-las-vegas-sands","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/","title":{"rendered":"Las Vegas Sands Invests in Betting Technology Firm Huddle Tech"},"content":{"rendered":"

Las Vegas Sands (NYSE:LVS) is wading into the fast-growing online gaming market with an investment in gaming technology provider and software developer Huddle Tech.<\/p>\n

\"Huddle
Las Vegas Sands CEO Rob Goldstein in a 2021 interview with CNBC<\/em>. The company is investing in Huddle Tech. (Image: CNBC<\/em>)<\/figcaption><\/figure>\n

Financial terms of the deal weren\u2019t disclosed. Huddle Tech is a newly formed company resulting from the recent marriage of Huddle Gaming and Las Vegas-based Deck Prism Sports. Founded in 2019, Deck Prism is a pioneer for in-play markets for the NFL, NCAA football, NBA, NCAA basketball, MLB, and the NHL.<\/p>\n

Before the merger, Huddle focused on providing odds and risk management and trading solutions to iGaming operators.<\/p>\n

Huddle can now both better serve existing clients and expand its offering into a full suite of best-in-class products that will help iGaming operators move into the future of odds-making and managed trading services,\u201d according to a statement issued by Las Vegas Sands.<\/p><\/blockquote>\n

Huddle Tech has offices in Croatia, London, and New York.<\/p>\n

Sands Continues Investing in Gaming Tech<\/h2>\n

The late Sheldon Adelson served as Sands’s chairman and chief executive officer until his passing in January 2021. During his tenure, he was opposed to iGaming and seemingly ambivalent toward sports betting. As such, the company was on the sidelines for the initial boom in those industries.<\/p>\n

\n

Sands is gradually altering that course, creating an investment unit<\/a> dedicated to digital gaming in June 2021. The Las Vegas-based company said at the time it\u2019s aiming to be a \u201cstrategic investor\u201d in digital gaming on the businesses-to-business<\/a> side of the industry.<\/p>\n<\/div>\n

Since then, LVS has been somewhat active on the digital gaming investment front. In April, the company announced a stake in U.S. Integrity<\/a> \u2014 a data analytics and technology provider used to identify unscrupulous betting behavior, including match-fixing and other forms of game manipulation.<\/p>\n

Last month, the integrated resort operator-led a $6.3 million funding round in German esports data provider Bayes Esports. BITKRAFT Ventures was also involved in that round of capital raising.<\/p>\n

What\u2019s Next for Sands in Digital Gaming<\/h2>\n

It remains to be seen how Sands will proceed in the world of digital gaming, but the casino giant appears to be setting a pragmatic precedent, opting to nibble at companies via modest investments rather than through outright acquisitions.<\/p>\n

Speaking of acquisitions, Las Vegas Sands is frequently mentioned as a potential suitor<\/a> for a variety of companies with internet casino and online sportsbook exposure. But the operator has yet to announce a takeover in those industries.<\/strong><\/p>\n

But this move may not materialize over the near term, as LVS directs capital to enhancing its five Macau integrated resorts and Marina Bay Sands in Singapore.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las Vegas Sands (NYSE:LVS) is wading into the fast-growing online gaming market with an investment in gaming technology provider and software developer Huddle Tech. Financial terms of the deal weren\u2019t disclosed. Huddle Tech is a newly formed company resulting from the recent marriage of Huddle Gaming and Las Vegas-based Deck Prism Sports. Founded in 2019, […]<\/p>\n","protected":false},"author":46,"featured_media":216579,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,19],"tags":[],"acf":[],"yoast_head":"\nHuddle Tech Lands Investment From Las Vegas Sands<\/title>\n<meta name=\"description\" content=\"Las Vegas Sands continues digital gaming investments with stake in Huddle Tech.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huddle Tech Lands Investment From Las Vegas Sands\" \/>\n<meta property=\"og:description\" content=\"Las Vegas Sands continues digital gaming investments with stake in Huddle Tech.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-09T16:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-09T19:23:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/06\/RG2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/\",\"url\":\"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/\",\"name\":\"Huddle Tech Lands Investment From Las Vegas Sands\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/06\/RG2.jpg\",\"datePublished\":\"2022-06-09T16:12:00+00:00\",\"dateModified\":\"2022-06-09T19:23:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Las Vegas Sands continues digital gaming investments with stake in Huddle Tech.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/06\/RG2.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/06\/RG2.jpg\",\"width\":1200,\"height\":740,\"caption\":\"Las Vegas Sands CEO Rob Goldstein in a 2021 interview with CNBC. The company is investing in Huddle Tech. (Image: CNBC)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Financial\",\"item\":\"https:\/\/www.casino.org\/news\/financial\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Las Vegas Sands Invests in Betting Technology Firm Huddle Tech\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\",\"name\":\"Todd Shriber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"caption\":\"Todd Shriber\"},\"description\":\"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.\",\"sameAs\":[\"https:\/\/muckrack.com\/todd-shriber\",\"https:\/\/www.linkedin.com\/in\/toddshriber\/\",\"https:\/\/x.com\/etfgodfather\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/todd-shriber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Huddle Tech Lands Investment From Las Vegas Sands","description":"Las Vegas Sands continues digital gaming investments with stake in Huddle Tech.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Huddle Tech Lands Investment From Las Vegas Sands","og_description":"Las Vegas Sands continues digital gaming investments with stake in Huddle Tech.","og_url":"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2022-06-09T16:12:00+00:00","article_modified_time":"2022-06-09T19:23:17+00:00","og_image":[{"width":1200,"height":740,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/06\/RG2.jpg","type":"image\/jpeg"}],"author":"Todd Shriber","twitter_card":"summary_large_image","twitter_creator":"@etfgodfather","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Todd Shriber","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/","url":"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/","name":"Huddle Tech Lands Investment From Las Vegas Sands","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/06\/RG2.jpg","datePublished":"2022-06-09T16:12:00+00:00","dateModified":"2022-06-09T19:23:17+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85"},"description":"Las Vegas Sands continues digital gaming investments with stake in Huddle Tech.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/06\/RG2.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/06\/RG2.jpg","width":1200,"height":740,"caption":"Las Vegas Sands CEO Rob Goldstein in a 2021 interview with CNBC. The company is investing in Huddle Tech. (Image: CNBC)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/huddle-tech-lands-investment-from-las-vegas-sands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Financial","item":"https:\/\/www.casino.org\/news\/financial\/"},{"@type":"ListItem","position":3,"name":"Las Vegas Sands Invests in Betting Technology Firm Huddle Tech"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85","name":"Todd Shriber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","caption":"Todd Shriber"},"description":"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.","sameAs":["https:\/\/muckrack.com\/todd-shriber","https:\/\/www.linkedin.com\/in\/toddshriber\/","https:\/\/x.com\/etfgodfather"],"url":"https:\/\/www.casino.org\/news\/author\/todd-shriber\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/216576"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=216576"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/216576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/216579"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=216576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=216576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=216576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}