{"id":217479,"date":"2022-06-15T16:36:05","date_gmt":"2022-06-15T23:36:05","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=217479"},"modified":"2022-06-16T15:52:13","modified_gmt":"2022-06-16T22:52:13","slug":"paddy-power-ad-spot-banned-for-prioritizing-gambling-over-family-life","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/paddy-power-ad-spot-banned-for-prioritizing-gambling-over-family-life\/","title":{"rendered":"Paddy Power Ad Spot Banned for Prioritizing Gambling Over Family Life"},"content":{"rendered":"

The UK\u2019s Advertising Standards Authority<\/a> (ASA) has banned a TV spot advertising the operator\u2019s Wonder Wheel<\/em>\u00a0game for portraying gambling as \u201ctaking priority in life over family.\u201d<\/p>\n

\"paddy
Paddy Power\u2019s \u201cWonder Wheel\u201d TV spot, pictured, is not permissible in its current form, according to the ASA. But at the time of publication, it was viewable on YouTube. (Image: Paddy Power\/YouTube)<\/figcaption><\/figure>\n

The offending spot shows a young man playing the game in his partner\u2019s parents\u2019 home while surrounded by family members.<\/p>\n

He is briefly interrupted by his partner\u2019s mother, an attractive sexagenarian, who brings him a drink. He glances up from the game to thank her before returning to the screen.<\/p>\n

With Paddy Power\u2019s Wonder Wheel, you get a free spin with a chance to win cash prizes every single day,\u201d <\/strong>proclaims a voiceover.<\/p><\/blockquote>\n

At this point. the man\u2019s partner asks him, \u201cDo you think I will end up looking like my mum?\u201d<\/p>\n

\u201cI hope so,\u201d he replies, distracted by his phone, before suddenly realizing his slip.<\/p>\n

\u201cSo, no matter how badly you stuff it [mess up],\u201d resumes the voiceover, \u201cyou\u2019ll always get another chance with Paddy Power games.\u201d<\/p>\n

The man goes back to looking at his phone.<\/p>\n

\u2018Tactless Communication\u2019<\/h2>\n

The comedic merit of the spot was not up for debate, although it is not one of Paddy Power\u2019s finest moments.<\/p>\n

Instead, the ASA\u2019s remit was to decide whether it irresponsibly encouraged repeat gambling and implied that betting was more important than family interaction.<\/p>\n

The ASA said it recognized the ad was light-hearted in tone. But it added most viewers would understand that the protagonist \u201cbehaved in a way which was not appropriate at a family event because he was distracted by gambling.\u201d<\/p>\n

\u201cWe considered that the girlfriend\u2019s shocked expression in response to his answer supported the assumption that he would not ordinarily be so tactless in his communication,\u201d said the watchdog.<\/p>\n

Although we accepted it was a brief moment, because we considered most viewers would understand that distraction caused by gambling had caused an embarrassing gaffe at a family event, and therefore concluded that the ad portrayed gambling as taking priority in life over family,\u201d it determined.<\/p><\/blockquote>\n

Paddy Power argued that because Wonder Wheel<\/em> is a free game, where players get one free spin per day, the ad was not promoting any real-money gambling game.<\/p>\n

It fell on deaf ears. The ASA ruled the spot must not appear again in its current form, although it is still mysteriously viewable on YouTube.<\/p>\n

Money-Back if He Walks<\/h2>\n

The ad is mild by Paddy Power standards. The company has a long history of employing shock-marketing tactics<\/a>. But this has been tempered lately by an impending regulatory clampdown in the UK, and it does not want to rock the boat.<\/p>\n

The company holds the record for the ASA\u2019s all-time most-complained-about advertisement. In 2014, during the Oscar Pretorius murder trial, Paddy Power offered odds on the result, plus a \u201cmoney back if he walks\u201d promotion.<\/strong><\/p>\n

Paralympian sprinter Pretorius was born without feet because of a congenital defect and used prosthetic limbs to run. He was ultimately convicted of the murder of his girlfriend, Reeva Steenkamp, and sentenced to 15 years in prison.<\/p>\n

In 2016, the company advertised its odds on the US election by asking, \u201cIs orange the new black?\u201d<\/p>\n

Watch the ad below and judge for yourself.<\/p>\n

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