{"id":220901,"date":"2022-07-12T14:56:01","date_gmt":"2022-07-12T19:56:01","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=220901"},"modified":"2022-07-12T15:29:40","modified_gmt":"2022-07-12T20:29:40","slug":"mlb-players-mgm-resorts-announce-broad-partnership","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/mlb-players-mgm-resorts-announce-broad-partnership\/","title":{"rendered":"MGM Resorts Enters Marketing Deal with MLB Players"},"content":{"rendered":"

MGM Resorts International today announced it\u2019s becoming a partner of MLB Players, Inc. — the business arm of the Major League Baseball Players Association (MLBPA) — gaining group marketing rights and access to MLB Players branding.<\/p>\n

\"MLB
MGM Grand on the Las Vegas Strip. Operator MGM Resorts is partnering with MLB Players. (Image: FOX Business<\/em>)<\/figcaption><\/figure>\n

Financial terms of the accord weren\u2019t revealed, but it\u2019s described as a \u201cmulti-year\u201d pact. MLB Players gains hospitality benefits at MGM properties ,and those venues will host a variety of functions for the players\u2019 business unit.<\/p>\n

Under terms of the agreement, MGM Resorts can use the MLB Players’ group rights across a broad range of print and digital promotions, advertisements and sweepstakes in the U.S., China and Japan,\u201d<\/strong> according to a statement. \u201cAdditionally, MGM Resorts will become a participating partner of MLB Players, Inc.’s Players House hospitality space at each season’s All-Star Game.\u201d<\/strong><\/p><\/blockquote>\n

The release didn\u2019t say if that part of the agreement is in effect for the 2022 All-Star Game, which is scheduled for July 19 in Los Angeles.<\/p>\n

Batter Up for MGM<\/h2>\n

The MLBPA is the players\u2019 union \u201cand serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League Baseball\u00a0players.\u201d<\/p>\n

\n

For MGM, the deal with MLB Players is the latest in a slew of such agreements involving gaming companies and professional baseball<\/a>. In terms of domestic betting handle, baseball trails football and basketball by wide margins. However, deepening ties with MLB Players could pay dividends for MGM.<\/p>\n<\/div>\n

For example, several of MGM\u2019s regional casinos, including those in the Mid-Atlantic and Northeast, are in markets that are homes to MLB franchises. Additionally, with the proliferation and increasing acceptance of regulated sports wagering, some players are partnering directly<\/a> with sportsbook operators, opening the door to broader arrangements such as the one MGM is forming with MLB players.<\/p>\n

\u201cMLB Players will also have opportunities to enter individual ambassador agreements to promote MGM Resorts through appearances, social media posts, autographed memorabilia, and advertisements,\u201d according to the statement.<\/strong><\/p>\n

More MLB, Gaming Agreements<\/h2>\n

Historically, MLB took a hard line against betting. But that stance noticeably softened following the 2018 Supreme Court ruling<\/a> on the Professional and Amateur Sports Protection Act (PASPA).<\/p>\n

Today, MLB\u2019s ties to the gaming industry run deep, including pacts between franchises and gaming companies. As just one example, BetMGM is the official sports betting partner of the Houston Astros<\/a> — a team that plays in a state that currently doesn\u2019t permit sports wagering.<\/p>\n

MLB and the players union are also investors in Fanatics<\/a>, which is widely expected to soon enter the sports wagering industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

MGM Resorts International today announced it\u2019s becoming a partner of MLB Players, Inc. — the business arm of the Major League Baseball Players Association (MLBPA) — gaining group marketing rights and access to MLB Players branding. Financial terms of the accord weren\u2019t revealed, but it\u2019s described as a \u201cmulti-year\u201d pact. MLB Players gains hospitality benefits […]<\/p>\n","protected":false},"author":46,"featured_media":220902,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,16],"tags":[],"acf":[],"yoast_head":"\nMLB Players, MGM Resorts Announce Broad Partnership<\/title>\n<meta name=\"description\" content=\"MLB Players, MGM Resorts International come together on business deal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/mlb-players-mgm-resorts-announce-broad-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MLB Players, MGM Resorts Announce Broad Partnership\" \/>\n<meta property=\"og:description\" content=\"MLB Players, MGM Resorts International come together on business deal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/mlb-players-mgm-resorts-announce-broad-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-12T19:56:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-12T20:29:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/MGMG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/mlb-players-mgm-resorts-announce-broad-partnership\/\",\"url\":\"https:\/\/www.casino.org\/news\/mlb-players-mgm-resorts-announce-broad-partnership\/\",\"name\":\"MLB Players, MGM Resorts Announce Broad Partnership\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/mlb-players-mgm-resorts-announce-broad-partnership\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/mlb-players-mgm-resorts-announce-broad-partnership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/MGMG.jpg\",\"datePublished\":\"2022-07-12T19:56:01+00:00\",\"dateModified\":\"2022-07-12T20:29:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"MLB Players, MGM Resorts International come together on business deal.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/mlb-players-mgm-resorts-announce-broad-partnership\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/mlb-players-mgm-resorts-announce-broad-partnership\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/mlb-players-mgm-resorts-announce-broad-partnership\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/MGMG.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/MGMG.jpg\",\"width\":1280,\"height\":720,\"caption\":\"MGM Grand on the Las Vegas Strip. Operator MGM Resorts announced a broad licensing agreement with Marriott International, some details of which were released today. 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