{"id":224607,"date":"2022-08-03T14:42:24","date_gmt":"2022-08-03T19:42:24","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=224607"},"modified":"2022-08-03T17:03:52","modified_gmt":"2022-08-03T22:03:52","slug":"draftkings-app-bests-rival-fanduel-in-second-quarter-survey","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/draftkings-app-bests-rival-fanduel-in-second-quarter-survey\/","title":{"rendered":"DraftKings Tops Q2 Sports Betting App Testing, Caesars May Unveil VIP Brand"},"content":{"rendered":"

DraftKings topped rival purveyors of online sports betting mobile applications in a research firm\u2019s second-quarter survey of those products, eking out a win against FanDuel.<\/p>\n

\"DraftKings
A snippet from a video on the DraftKings app, seen above. It won a research firm’s second-quarter rankings. (Image: OddsJam)<\/figcaption><\/figure>\n

In the most recent edition of its bi-weekly EKG Line <\/em>report, research firm Eilers & Krejcik Gaming says DraftKings was the top-rated sports wagering mobile app in the April through June period.<\/p>\n

DraftKings took top honors in our 2Q22 testing\u2014besting rival FanDuel by mere hundredths of a point. DraftKings\u2019 three consecutive top-two finishes in our testing since its move onto SBTech are commendable, in our view,\u201d<\/strong> EKG said.<\/p><\/blockquote>\n

SBTech was part of the transaction that paved the way for DraftKings to become a publicly traded company. The operator\u2019s slow migration to that platform, among other controversies<\/a>, was a source of industry-wide criticism.<\/p>\n

While profitability remains elusive<\/a>, DraftKings appears to have righted its technology ship. It now vies BetMGM for the second spot among US online sportsbook operators. FanDuel is the leader in terms of market share.<\/p>\n

Other EKG Survey Tidbits<\/h2>\n

Some well-known operators made strides in the latest EKG survey, while others have work to do.<\/p>\n

\u201c2Q22 was a major milestone for Caesars, whose mostly in-house OSB app cracked the top 10 of our rankings for the first time since its launch in 3Q21. Improvements to Caesars\u2019 features set and betting interface helped propel its three-place jump in our rankings vs. 1Q22,\u201d adds EKG.<\/p>\n

\n

To its credit, Caesars\u2019 digital unit, which includes iGaming and Caesars Sportsbook, was nearly profitable in July. Its second-quarter loss of $69 million<\/a> was only half as bad as sell-side analysts expected. That could signify that the operator\u2019s decision to reduce marketing spending is paying off.<\/p>\n<\/div>\n

As for gaming companies that have some work to do to ascend in EKG\u2019s app rankings, Bally\u2019s is a prime example.<\/p>\n

\u201cBally Bet\u2019s newly refreshed app resulted in a six-place improvement in our 2Q22 rankings vs. 1Q22. That said, the app still found itself on the lower end of our rankings (25th)\u2014leaving a yawning gap between itself and the top tier it\u2019s targeting,\u201d notes the research firm.<\/p>\n

EKG points out MaximBET and Hard Rock are climbing the rankings, and a Michigan-only tribal entity debuted on the list in strong form.<\/strong><\/p>\n

Soaring Eagle \u201cranked 14th overall in our 2Q22 testing\u2014a very punchy debut. Of note, Soaring Eagle, which is powered by Kambi-GAN, was the highest-ranked app in testing, running on an end-to-end third-party stack,\u201d said EKG.<\/p>\n

Caesars \u2018Black\u2019 Plans<\/h2>\n

Speaking of Caesars, EKG says the industry rumor mill indicates the gaming company may be toying with the idea of a black label sports wagering concept. It would be aimed at its internal database of VIP bettors and, eventually, rivals\u2019 customers of similar means.<\/p>\n

Although a black-branded app\u2019s differentiation moat could be easily eroded by fast-follow competition, we like the concept here,\u201d opines EKG. \u201cCaesars\u2019 VIP database is robust, and an OSB product with behind-the-velvet-rope trappings would be a smart supplement to Caesars\u2019 mass market OSB app.\u201d<\/p><\/blockquote>\n

The research firm cautions it could take some time for Caesars to execute a \u201cblack\u201d app at the highest levels.<\/p>\n","protected":false},"excerpt":{"rendered":"

DraftKings topped rival purveyors of online sports betting mobile applications in a research firm\u2019s second-quarter survey of those products, eking out a win against FanDuel. In the most recent edition of its bi-weekly EKG Line report, research firm Eilers & Krejcik Gaming says DraftKings was the top-rated sports wagering mobile app in the April through […]<\/p>\n","protected":false},"author":46,"featured_media":224608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,1074,16693],"tags":[81906,80968,82041],"acf":[],"yoast_head":"\nDraftKings App Bests Rival FanDuel In Second-Quarter Survey<\/title>\n<meta name=\"description\" content=\"DraftKings leads the way among sports betting mobile apps, says EKG survey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/draftkings-app-bests-rival-fanduel-in-second-quarter-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DraftKings App Bests Rival FanDuel In Second-Quarter Survey\" \/>\n<meta property=\"og:description\" content=\"DraftKings leads the way among sports betting mobile apps, says EKG survey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/draftkings-app-bests-rival-fanduel-in-second-quarter-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-03T19:42:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-03T22:03:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/DKNG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-app-bests-rival-fanduel-in-second-quarter-survey\/\",\"url\":\"https:\/\/www.casino.org\/news\/draftkings-app-bests-rival-fanduel-in-second-quarter-survey\/\",\"name\":\"DraftKings App Bests Rival FanDuel In Second-Quarter Survey\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-app-bests-rival-fanduel-in-second-quarter-survey\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-app-bests-rival-fanduel-in-second-quarter-survey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/DKNG.jpg\",\"datePublished\":\"2022-08-03T19:42:24+00:00\",\"dateModified\":\"2022-08-03T22:03:52+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"DraftKings leads the way among sports betting mobile apps, says EKG survey.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-app-bests-rival-fanduel-in-second-quarter-survey\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/draftkings-app-bests-rival-fanduel-in-second-quarter-survey\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-app-bests-rival-fanduel-in-second-quarter-survey\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/DKNG.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/DKNG.jpg\",\"width\":1280,\"height\":720,\"caption\":\"An image for DraftKings' sports wagering mobile app. The operator recently voided a fantasy football draft amid allegations of collusion. 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