{"id":226960,"date":"2022-08-17T07:23:50","date_gmt":"2022-08-17T12:23:50","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=226960"},"modified":"2022-08-17T09:58:33","modified_gmt":"2022-08-17T14:58:33","slug":"premier-league-soccer-team-aston-villa-partners-with-crypto-gaming-platform-duelbits","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/premier-league-soccer-team-aston-villa-partners-with-crypto-gaming-platform-duelbits\/","title":{"rendered":"Premier League Soccer Team Aston Villa Partners With Crypto Gaming Platform Duelbits"},"content":{"rendered":"

The English Premier League (EPL) has stated that most of its clubs favor a voluntary ban<\/a> on sports betting front-of-shirt sponsorships. However, this doesn\u2019t mean they can\u2019t partner with gaming platforms, and Aston Villa FC has teamed up with cryptocurrency gaming platform Duelbits.<\/p>\n

\"Daniel
Danny Ings of Aston Villa FC celebrates after scoring the first goal in the team’s season opener against Everton FC. The club has signed Duelbits as its official European betting partner. (Image: Getty Images)<\/figcaption><\/figure>\n

The proposed ban, which the EPL\u2019s clubs will vote on later this year, hasn\u2019t stopped clubs like Everton<\/a> from striking sponsorship deals. It also wouldn\u2019t prevent them from entering into partnerships with gaming operators.<\/p>\n

Aston Villa, a founding EPL club, has brought in Duelbits as its \u201cOfficial European Betting Partner\u201d for the 2022-23 EPL season, now underway. Duelbits gains access to the club\u2019s stadium, as well as its website and social media platforms.<\/p>\n

Looking For Recognition<\/h2>\n

Duelbits hopes the partnership will help it gain recognition in the UK market. The outfit is small and young, with only around 35 employees since its launch in December 2021.<\/p>\n

\n

It will launch sports betting and casino operations through a partnership with TGP Europe. The latter is also a partner of Stake.com<\/a>, the crypto-accepting gaming platform that sponsors Everton and which rapper Drake is an ambassador.<\/p>\n<\/div>\n

In addition to its relationship with TGP Europe, Stake.com can be found elsewhere in the EPL. For example, it is the front-of-shirt sponsor for Watford, another club bucking the voluntary sponsorship ban.<\/p>\n

Duelbits believes that, by partnering with a veteran club like Aston Villa, it will gain both popularity and legitimacy. Its concentration on the cryptocurrency space puts it in an exclusive class, but one that has significant growth potential.<\/p>\n

Cryptocurrency as a payment type is not widely accepted globally. The US frowns upon it, and the Malta Gaming Authority (MGA), until recently, didn\u2019t issue licenses to operators that accept digital currency. Now, the MGA is more flexible, provided operators use a payment provider the Malta Financial Services Authority approves.<\/strong><\/p>\n

In the UK, though, there\u2019s nothing preventing the use of cryptocurrency in gaming. The UK Gambling Commission can \u2013 at its discretion \u2013 approve a license request as long as the entity meets certain requirements and can verify sources of funds.<\/p>\n

Aston Villa didn\u2019t mention how much the new partnership is worth. But it continues to grow its partnership links. The club is also connected to Socios, the blockchain-based fan token platform, financial trading platform eToro, Heineken beer, and others.<\/p>\n

EPL Crypto Sponsorships on the Rise<\/h2>\n

There have been calls for a gambling sponsorship ban in British sports for years. The idea gained traction, as it seemed as though the UK was almost ready to present its gambling white paper<\/a>.<\/p>\n

However, now that there has been a delay in that presentation, the future of a potential ban is in question. In addition to Everton and Watford, Bournemouth FC and Fulham FC have also signed new sponsorship deals.<\/strong><\/p>\n

In addition, cryptocurrency is gaining a more prominent place in UK sports. This past June, The Athletic<\/em> discovered that almost all of the EPL\u2019s 20 clubs had a crypto sponsor last year.<\/p>\n

\n

Manchester City has an ongoing relationship with the OKX cryptocurrency exchange. Chelsea recently signed a deal worth \u00a320 million (US$24.2 million) a year with WhaleFin that puts the latter on the club\u2019s shirt sleeve. In addition, Socios has partnerships with six different EPL clubs.<\/p>\n<\/div>\n

The partnerships follow a trend seen elsewhere that joins crypto and sports. Most notably, this year\u2019s NFL Super Bowl<\/a> had more crypto ads than ever. Duelbits hopes to capitalize on the trifecta \u2013 sports, sports betting, and cryptocurrency \u2013 as it expands its market.<\/p>\n","protected":false},"excerpt":{"rendered":"

The English Premier League (EPL) has stated that most of its clubs favor a voluntary ban on sports betting front-of-shirt sponsorships. However, this doesn\u2019t mean they can\u2019t partner with gaming platforms, and Aston Villa FC has teamed up with cryptocurrency gaming platform Duelbits. The proposed ban, which the EPL\u2019s clubs will vote on later this […]<\/p>\n","protected":false},"author":64,"featured_media":226959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24066,33810,1074],"tags":[81892,81919,80968],"acf":[],"yoast_head":"\nPremier League Soccer Team Aston Villa Partners With Crypto Gaming Platform Duelbits - Casino.org<\/title>\n<meta name=\"description\" content=\"The English Premier League (EPL) has stated that most of its clubs favor a voluntary ban on sports betting front-of-shirt sponsorships. 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