{"id":230814,"date":"2022-09-07T19:32:36","date_gmt":"2022-09-08T00:32:36","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=230814"},"modified":"2022-09-19T22:09:41","modified_gmt":"2022-09-20T03:09:41","slug":"pointsbet-dives-into-media-content-newsletter-and-ryan-leaf-show-debut-thursday","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/pointsbet-dives-into-media-content-newsletter-and-ryan-leaf-show-debut-thursday\/","title":{"rendered":"PointsBet Dives Into Media Content, Newsletter and Ryan Leaf Show Debut Thursday"},"content":{"rendered":"

The intermingling of sports betting and media grew a little tighter Wednesday thanks to several announcements involving PointsBet.<\/p>\n

\"Ryan
Former NFL quarterback Ryan Leaf, seen here speaking to athletes at the University of Tennessee at Martin in 2019, will debut a new show with PointsBet on Thursday called The Straight Line with Ryan Leaf. (Image: UT Martin)<\/figcaption><\/figure>\n

The Aussie-based sports betting operator announced former NFL quarterback turned analyst Ryan Leaf would join the company as the host of a college and pro football show. The Straight Line with Ryan Leaf debuts Thursday and will be available on all podcast providers, and PointsBet\u2019s social media feeds and gaming app.<\/p>\n

Leaf, named a PointsBet ambassador, will discuss the latest college football and NFL news and provide betting analysis and trends. He previously served as an analyst for ESPN.<\/strong><\/p>\n

Joining PointsBet<\/a> is the latest chapter in Leaf\u2019s personal turnaround. He was drafted second behind Peyton Manning in the 1998 NFL Draft, but his career ended after just four seasons with the San Diego Chargers and Dallas Cowboys. He developed an addiction to painkillers and was eventually arrested on various drug and theft charges, leading to a prison sentence.<\/p>\n

Leaf has since become a motivational speaker sharing his story of addiction and recovery.<\/p>\n

New PointBet Studio to Open in October<\/h2>\n

In addition to announcing Leaf\u2019s new show, PointsBet announced it will open a new digital studio next month in Manhattan to develop premium content. The plan is to produce several shows every week.<\/p>\n

PointsBet USA CEO Johnny Aitken said the company believes providing such content as The Straight Line is critical to operating a sportsbook.<\/p>\n

\n

Bettors are increasingly looking to sportsbooks to provide them with high-quality entertaining and informative content, and with the unveiling of the PointsBet Studio, we’re able to produce and curate content in house that is tailored to the PointsBet user,\u201d<\/strong> Aitken said.<\/p>\n<\/blockquote>\n

PointsBet isn\u2019t the only sportsbook looking to develop more original content. Earlier this month, FanDuel rebranded TVG into FanDuelTV<\/a>, widening the network\u2019s focus from just horse racing to include shows about sports betting and broadcasting live sporting events. FanDuel also launched a companion streaming service to go with the network.<\/p>\n

Newsletter Also Debuts Thursday<\/h2>\n

Ryan Leaf\u2019s show won\u2019t be the only content PointsBet debuts on Thursday. The sportsbook also announced a partnership with Front Office Sports to create a thrice-weekly newsletter called Hustle<\/i> that\u2019s designed to be a \u201cdigital destination for bettors looking for an edge,\u201d the two companies said in a release Wednesday.<\/p>\n

The news was first reported last week by Axios<\/i>.<\/p>\n

Hustle is designed to help PointsBet capture a larger audience and increase engagement with its bettors. It will initially run on Sundays, Mondays, and Thursdays, but plans call for it to run up to five days per week eventually.<\/strong><\/p>\n

\u201cWe\u2019re thrilled to be able to provide our expertise in developing and executing a custom newsletter for one of the leaders in the sports betting category,\u201d said Front Office Sports Chief Revenue Officer Andrew Budkofsky said in a statement Wednesday. \u201cMillions of people will now be able to enjoy a professionally produced newsletter providing incredible insight and perspective in betting.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The intermingling of sports betting and media grew a little tighter Wednesday thanks to several announcements involving PointsBet. The Aussie-based sports betting operator announced former NFL quarterback turned analyst Ryan Leaf would join the company as the host of a college and pro football show. The Straight Line with Ryan Leaf debuts Thursday and will […]<\/p>\n","protected":false},"author":45,"featured_media":230815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[81841,81814,82715],"acf":[],"yoast_head":"\nPointsBet Dives Into Media Content with Newsletter and Ryan Leaf Show<\/title>\n<meta name=\"description\" content=\"Both Hustle and The Straight Line with Ryan Leaf start Thursday as PointsBet looks to acquire customers though content\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PointsBet Dives Into Media Content with Newsletter and Ryan Leaf Show\" \/>\n<meta property=\"og:description\" content=\"Both Hustle and The Straight Line with Ryan Leaf start Thursday as PointsBet looks to acquire customers though content\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/pointsbet-dives-into-media-content-newsletter-and-ryan-leaf-show-debut-thursday\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-08T00:32:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-20T03:09:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/RyanLeaf-1200x900-1-e1662648389555.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Bittenbender\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Bittenbender\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/pointsbet-dives-into-media-content-newsletter-and-ryan-leaf-show-debut-thursday\/\",\"url\":\"https:\/\/www.casino.org\/news\/pointsbet-dives-into-media-content-newsletter-and-ryan-leaf-show-debut-thursday\/\",\"name\":\"PointsBet Dives Into Media Content with Newsletter and Ryan Leaf Show\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/pointsbet-dives-into-media-content-newsletter-and-ryan-leaf-show-debut-thursday\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/pointsbet-dives-into-media-content-newsletter-and-ryan-leaf-show-debut-thursday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/RyanLeaf-1200x900-1-e1662648389555.jpeg\",\"datePublished\":\"2022-09-08T00:32:36+00:00\",\"dateModified\":\"2022-09-20T03:09:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\"},\"description\":\"Both Hustle and The Straight Line with Ryan Leaf start Thursday as PointsBet looks to acquire customers though content\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/pointsbet-dives-into-media-content-newsletter-and-ryan-leaf-show-debut-thursday\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/pointsbet-dives-into-media-content-newsletter-and-ryan-leaf-show-debut-thursday\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/pointsbet-dives-into-media-content-newsletter-and-ryan-leaf-show-debut-thursday\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/RyanLeaf-1200x900-1-e1662648389555.jpeg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/RyanLeaf-1200x900-1-e1662648389555.jpeg\",\"width\":1200,\"height\":708,\"caption\":\"Former NFL quarterback Ryan Leaf, seen here speaking to athletes at the University of Tennessee at Martin in 2019, will debut a new show with PointsBet on Thursday called The Straight Line with Ryan Leaf. 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