{"id":232855,"date":"2022-09-20T13:35:58","date_gmt":"2022-09-20T18:35:58","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=232855"},"modified":"2022-09-21T14:24:58","modified_gmt":"2022-09-21T19:24:58","slug":"september-hold-trends-appear-strong-for-sportsbook-operators","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/","title":{"rendered":"September Football Hold Setting Up Well for Books, Says Analyst"},"content":{"rendered":"

September football hold for sportsbook operators is setting up nicely, with upsets predictably playing a big part in that equation.<\/p>\n

\"September
A FanDuel sportsbook in Maryland, seen above. September trends look encouraging for operators. (Image: Maryland Matters)<\/figcaption><\/figure>\n

In sports wagering, \u201chold\u201d refers to what sportsbook operators keep as a percentage of every dollar bet. In simple terms, it\u2019s what the gaming companies have left over after all winning tickets are paid.<\/p>\n

\n

In a note to clients, Macquarie analyst Chad Beynon forecast a hold of 8.6% for the week of action ending Sunday, Sept. 18. That estimate includes a projected hold of 14% from NFL games and -1% from week three of college football. The research firm\u2019s model cuts off on Sunday, so Monday Night Football<\/a><\/em> is always counted on the following week.<\/p>\n<\/div>\n

“Month-to-date, we estimate football hold is now tracking at 10%, which implies a football hold of 8.9% for the entire month of September assuming average hold of 7% in the final week of the month,\u201d wrote Beynon.<\/p>\n

September Hold Looking Strong<\/h2>\n

Beynon said September hold for New York is on an encouraging pace, which is relevant to gaming companies and investors alike due to that market\u2019s heft and burdensome taxes on sports betting.<\/p>\n

\n

The Macquarie analyst noted New York reported<\/a> overall sports betting hold of 10% for the week ending September 11, implying a football hold of 12%. Using that week as a template, the Macquarie model projects a total week hold for the week ending September 18 of 8%.<\/p>\n<\/div>\n

\u201cMonth-to-date, we estimate total sports betting hold is now tracking at 9%, which implies total sports betting hold of 8.3% for the entire month of September, assuming normal hold of 7% in the final week of the month. Put differently, we currently estimate sports betting GGR should come in 130bps above the long-term average of 7% for the month of September,\u201d noted the analyst.<\/p>\n

The Macquarie model assumes that when no underdogs win outright in a week, sportsbook operators won\u2019t be profitable in that span. If one or two dogs win in that week, the average hold should be about 7%, and if three to five or more moneyline upsets occur, the hold will be above average.<\/p>\n

While four of the five biggest NFL underdogs lost last week, sportsbook operators likely received support from the Denver Broncos not covering the spread and the Cleveland Browns blowing a lead against the New York Jets in a historically bad fashion.<\/p>\n

September Hold Trends Could Be Positive for Stocks<\/h2>\n

After enduring more than seven months of dismal performances, sports betting equities showed signs of life in advance of the 2022 football season.<\/a> The aforementioned hold trends indicate that momentum could continue.<\/p>\n

Since Aug 1 of this year, the US online group has outperformed the S&P 500 by 11% as we entered high season. We expect a more rational promo environment and better net gaming revenue\/ gross gaming revenue (NGR\/GGR) ratios to be the next catalyst for the group,\u201d observed Beynon.<\/p><\/blockquote>\n

He has \u201coutperform\u201d ratings on Caesars Entertainment (NASDAQ: CZR), DraftKings (NASDAQ: DKNG), MGM Resorts International (NYSE: MGM), Penn Entertainment (NASDAQ: PENN), and Rush Street Interactive (NYSE: RSI).<\/p>\n","protected":false},"excerpt":{"rendered":"

September football hold for sportsbook operators is setting up nicely, with upsets predictably playing a big part in that equation. In sports wagering, \u201chold\u201d refers to what sportsbook operators keep as a percentage of every dollar bet. In simple terms, it\u2019s what the gaming companies have left over after all winning tickets are paid. In […]<\/p>\n","protected":false},"author":46,"featured_media":232856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,1074],"tags":[81903,80968],"acf":[],"yoast_head":"\nSeptember Hold Trends Appear Strong For Sportsbook Operators<\/title>\n<meta name=\"description\" content=\"September hold by way of football could support sports betting equities, says analyst.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"September Hold Trends Appear Strong For Sportsbook Operators\" \/>\n<meta property=\"og:description\" content=\"September hold by way of football could support sports betting equities, says analyst.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-20T18:35:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-21T19:24:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/book.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/\",\"url\":\"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/\",\"name\":\"September Hold Trends Appear Strong For Sportsbook Operators\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/book.jpg\",\"datePublished\":\"2022-09-20T18:35:58+00:00\",\"dateModified\":\"2022-09-21T19:24:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"September hold by way of football could support sports betting equities, says analyst.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/book.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/book.jpg\",\"width\":1920,\"height\":1440,\"caption\":\"A FanDuel sportsbook in Maryland. FanDuel and online rivals may be kept out of Nevada for awhile. (Image: Maryland Matters)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Financial\",\"item\":\"https:\/\/www.casino.org\/news\/financial\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"September Football Hold Setting Up Well for Books, Says Analyst\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\",\"name\":\"Todd Shriber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"caption\":\"Todd Shriber\"},\"description\":\"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.\",\"sameAs\":[\"https:\/\/muckrack.com\/todd-shriber\",\"https:\/\/www.linkedin.com\/in\/toddshriber\/\",\"https:\/\/x.com\/etfgodfather\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/todd-shriber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"September Hold Trends Appear Strong For Sportsbook Operators","description":"September hold by way of football could support sports betting equities, says analyst.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/","og_locale":"en_US","og_type":"article","og_title":"September Hold Trends Appear Strong For Sportsbook Operators","og_description":"September hold by way of football could support sports betting equities, says analyst.","og_url":"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2022-09-20T18:35:58+00:00","article_modified_time":"2022-09-21T19:24:58+00:00","og_image":[{"width":1920,"height":1440,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/book.jpg","type":"image\/jpeg"}],"author":"Todd Shriber","twitter_card":"summary_large_image","twitter_creator":"@etfgodfather","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Todd Shriber","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/","url":"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/","name":"September Hold Trends Appear Strong For Sportsbook Operators","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/book.jpg","datePublished":"2022-09-20T18:35:58+00:00","dateModified":"2022-09-21T19:24:58+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85"},"description":"September hold by way of football could support sports betting equities, says analyst.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/book.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/book.jpg","width":1920,"height":1440,"caption":"A FanDuel sportsbook in Maryland. FanDuel and online rivals may be kept out of Nevada for awhile. (Image: Maryland Matters)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/september-hold-trends-appear-strong-for-sportsbook-operators\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Financial","item":"https:\/\/www.casino.org\/news\/financial\/"},{"@type":"ListItem","position":3,"name":"September Football Hold Setting Up Well for Books, Says Analyst"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85","name":"Todd Shriber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","caption":"Todd Shriber"},"description":"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.","sameAs":["https:\/\/muckrack.com\/todd-shriber","https:\/\/www.linkedin.com\/in\/toddshriber\/","https:\/\/x.com\/etfgodfather"],"url":"https:\/\/www.casino.org\/news\/author\/todd-shriber\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/232855"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=232855"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/232855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/232856"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=232855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=232855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=232855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}