{"id":234334,"date":"2022-09-27T19:03:57","date_gmt":"2022-09-28T00:03:57","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=234334"},"modified":"2022-09-27T19:42:23","modified_gmt":"2022-09-28T00:42:23","slug":"new-taglines-planned-in-australia-online-gambling-ad-crackdown","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/new-taglines-planned-in-australia-online-gambling-ad-crackdown\/","title":{"rendered":"\u2018You\u2019re About to Lose!\u2019 New Taglines Planned in Australia Online Gambling Ad Crackdown"},"content":{"rendered":"

Australia\u2019s federal government is about to ramp up controls on gambling advertising, according to a \u201csecret\u201d report viewed by The Australian <\/em>newspaper.<\/em> The government will notify operators of its plans on Friday and give them six months to comply.<\/p>\n

\"Gambling
Bet365 banners dominate the advertising hoardings at an Australian cricket match. Soon, such placements will be forced to bear standardized messages designed to make bettors think twice before parting with their money. (Image: NiceBetting)<\/figcaption><\/figure>\n

The new regulations will introduce pre-written taglines, such as, \u201cChances are, you\u2019re about to lose,\u201d which will be mandatory at the end of advertisements across all media.<\/p>\n

Other messages will include, \u201cWhat\u2019s gambling really costing you? Imagine what you could be buying instead,\u201d and \u201cYou win some. You lose more.\u201d<\/p>\n

Behavioral Research<\/strong><\/h2>\n

The new taglines are the result of \u201cextensive behavioral research,\u201d according to the government paper. They will replace the existing \u201cgamble responsibly\u201d statement.<\/p>\n

The taglines have been extensively trialed and tested to intercept and encourage positive behavior change and direct consumers to help-seeking options,\u201d<\/strong> reads the report. \u201cEach of the taglines works together to appeal to a wide range of audiences, including the broader community, and drive awareness of available support services, such as Gambling Help Online.\u201d<\/strong><\/p><\/blockquote>\n

The messages must be equally rotated on each media platform to \u201cmitigate message fatigue,\u201d it adds.<\/p>\n

The government failed to pull the trigger on an outright gambling advertising ban, which is broadly supported in Australia.<\/p>\n

Australians consistently rank among the heaviest bettors<\/a> in the world per capita, losing around AU$24.9 billion a year to gambling.<\/p>\n

Big Spenders<\/strong><\/h2>\n

Meanwhile, betting companies are among the biggest advertisers in the country, and much of this money helps to fund sports leagues. Australia\u2019s largest online bookmaker, Sportsbet<\/a>, spent AU$187 million on advertising last year.<\/p>\n

A study conducted by independent public-policy think tank The Australia Institute suggests 71% of Australians agree that TV ad spots for gambling should be banned outright.<\/p>\n

Results also show Australians have had enough of the gambling industry saturating our airwaves with messages enticing us to bet,\u201d<\/strong> said Dr Richard Denniss, executive director of the Australia Institute, in a statement accompanying the survey.<\/p><\/blockquote>\n

\u201cThe majority view was clear on both junk food and gambling, across all voting intentions \u2013 give these ads the punt.\u201d<\/p>\n

In October 2018, a plan to project a light show advertising The Everest horse race onto the Sydney opera house drew a large crowd of protestors.<\/p>\n

The demonstrators\u00a0trained torches and lamps across the building\u2019s iconic sales in an effort to bleach out the display. They chanted that the Opera House was \u201cnot a billboard\u201d and \u201cnot for sale\u201d to gambling interests.<\/p>\n","protected":false},"excerpt":{"rendered":"

Australia\u2019s federal government is about to ramp up controls on gambling advertising, according to a \u201csecret\u201d report viewed by The Australian newspaper. The government will notify operators of its plans on Friday and give them six months to comply. The new regulations will introduce pre-written taglines, such as, \u201cChances are, you\u2019re about to lose,\u201d which […]<\/p>\n","protected":false},"author":36,"featured_media":234335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,19,61,13592,1074],"tags":[],"acf":[],"yoast_head":"\nNew Taglines Planned in Australia Online Gambling Ad Crackdown<\/title>\n<meta name=\"description\" content=\"Australian gambling advertising crackdown is expected to come into force in six months, with new taglines standardized nationwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/new-taglines-planned-in-australia-online-gambling-ad-crackdown\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Taglines Planned in Australia Online Gambling Ad Crackdown\" \/>\n<meta property=\"og:description\" content=\"Australian gambling advertising crackdown is expected to come into force in six months, with new taglines standardized nationwide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/new-taglines-planned-in-australia-online-gambling-ad-crackdown\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T00:03:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-28T00:42:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/cricket.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1054\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/new-taglines-planned-in-australia-online-gambling-ad-crackdown\/\",\"url\":\"https:\/\/www.casino.org\/news\/new-taglines-planned-in-australia-online-gambling-ad-crackdown\/\",\"name\":\"New Taglines Planned in Australia Online Gambling Ad Crackdown\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/new-taglines-planned-in-australia-online-gambling-ad-crackdown\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/new-taglines-planned-in-australia-online-gambling-ad-crackdown\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/cricket.jpg\",\"datePublished\":\"2022-09-28T00:03:57+00:00\",\"dateModified\":\"2022-09-28T00:42:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"Australian gambling advertising crackdown is expected to come into force in six months, with new taglines standardized nationwide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/new-taglines-planned-in-australia-online-gambling-ad-crackdown\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/new-taglines-planned-in-australia-online-gambling-ad-crackdown\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/new-taglines-planned-in-australia-online-gambling-ad-crackdown\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/cricket.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/09\/cricket.jpg\",\"width\":2048,\"height\":1054,\"caption\":\"Bet365 banners dominate the advertising hoardings at an Australian cricket match. 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