fan token partnerships<\/a> and other crypto schemes.<\/p>\nMoreover, most casual bettors tend to back their own team. This means the clubs would likely have received more money from the affiliate scheme when they lost games.<\/p>\n
It is unknown if the teams had similar terms on wins, or whether their percentages for victories was the same as losses.<\/p>\n
Of course, losing is normally a highly unprofitable strategy for a soccer team.<\/p>\n
Accrington Stanley, a club most famous for being referenced in a British TV spot for milk in the 1980s, made \u00a35,000 (US$5,500) in one year from the scheme, according to the report. A Premier League club, whose supporters in the UK might total several million, could be looking at a significant sum if similar deals existed in the topflight.<\/p>\n
\n
The Guardian<\/em> previously asked each EPL club directly whether they benefited from gambling affiliate schemes. Crystal Palace, Newcastle United, Tottenham Hotspur, and Manchester United said they didn\u2019t. The rest declined to comment or didn’t respond.<\/p>\n<\/div>\n\u201cWhen the EFL and SkyBet renewed its longstanding partnership for the 2019-20 season, we placed a greater focus on putting safer gambling at the heart of the agreement,\u201d the EFL said in a statement to The Guardian<\/em>. \u201cAs a result, the previous affiliate scheme was discontinued.<\/p>\n\u201cWhile some clubs do receive revenue from legacy sign-ups that occurred prior to the new agreement, the affiliate scheme in place was phased out, and all sign-up links via EFL Digital channels have been removed,\u201d the spokesperson added.<\/p>\n","protected":false},"excerpt":{"rendered":"
Some English soccer clubs acted as affiliate marketers for SkyBet, accepting a percentage of their fans\u2019 gambling losses, The Guardian has discovered. These revenue-sharing partnerships between English Football League clubs and the bookmaker were discontinued at the start of the 2019-2020 season. \u201cI’ve been trying to prove this for the best part of four years, […]<\/p>\n","protected":false},"author":36,"featured_media":234688,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,82966,1074],"tags":[],"acf":[],"yoast_head":"\n
English Football League Clubs Took \u2018Cut\u2019 of Fans\u2019 SkyBet Losses<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n