{"id":235304,"date":"2022-10-03T13:58:35","date_gmt":"2022-10-03T18:58:35","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=235304"},"modified":"2022-10-05T17:42:57","modified_gmt":"2022-10-05T22:42:57","slug":"yougov-survey-shows-americans-concerned-about-sports-betting-ads","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/yougov-survey-shows-americans-concerned-about-sports-betting-ads\/","title":{"rendered":"YouGov Survey Shows Americans Concerned About Sports Betting Ads"},"content":{"rendered":"

A recent report by YouGov should serve as a wake-up call for US sports betting operators. The international research and analytics firm released a report<\/a> last month showing 45% of US survey respondents agree at least somewhat (23% strongly agree; 22% tend to agree) that there is too much promotion for sportsbooks.<\/p>\n

\"sports<\/a>
A dramatization of a man reacting to losing a basketball bet he placed online. A recent YouGov report found that 45% of Americans surveyed believe sports betting operators advertise too much. (Image: Elnur\/Adobe Stock Images)<\/figcaption><\/figure>\n

That\u2019s lower than most other countries YouGov polled, but more than a third of Americans (35%) said they weren\u2019t sure. That was the highest share of undecideds in any of the 15 countries in the report.<\/p>\n

Oliver Rowe, head of leisure and entertainment for YouGov, told Casino.org<\/em> that attitudes in the US are more permissive toward gambling but added that the high negative numbers could impact advertising and sponsorships.<\/p>\n

\n

That to me is the concern, because that’s when legislation steps in,\u201d<\/strong> Rowe told Casino.org<\/em>. \u201cThat’s when we start to see pushback and people starting to get concerned.\u201d<\/strong><\/p>\n<\/blockquote>\n

At the same time, very few polled believe operators look out for players\u2019 well-being. Among US bettors, just 3% said they strongly agreed that online gaming companies cared for their customers, and only 8% somewhat agreed. That\u2019s compared to 47% who strongly felt those companies don’t act in players’ best interests.<\/p>\n

Sportsbooks Taking Proactive Approach<\/h2>\n

Rowe also said gaming companies need to address the issue that some players believe gambling can be \u201ca side hustle\u201d for them, especially when there\u2019s economic uncertainty \u2013 like now.<\/p>\n

\n

If people start to lose and start to chase their losses, that’s where the problems come,\u201d he said. \u201cAnd I think, to me, the industry has got to get ahead of this. I don’t just mean that specifically. I mean \u2026 concerns that the public have about safety.\u201d<\/p>\n<\/blockquote>\n

Some US operators in regulated markets are already working on bolstering their responsible gambling messaging. Last month, DraftKings announced a campaign featuring skateboarding icon Tony Hawk<\/a> and pro wrestler The Miz. FanDuel announced that boxing champ Amanda Serrano would serve alongside WFAN host Craig Carton as a responsible gaming ambassador.<\/p>\n

In addition, some operators have announced they will be cutting back on their advertising spending moving forward.<\/p>\n

Rowe said those are steps operators are likely taking in hopes of fending off more stringent government oversight.<\/p>\n

\n

\u201cYou can see in every other market,\u201d he said. \u201cThe Responsible Gambling messages have been so important to try and fend off greater legislative restrictions. It’s probably only a matter of time before there’s a reaction in the states. You’ve only got to look at European markets to see it.<\/p>\n<\/blockquote>\n

\u201cPeople are already worried \u2026 They’re worried about gambling harm. They don’t think operators act fairly and behave responsibly. They say they’re concerned about too much sponsorship and advertising. You put all that stuff together, they think the industry lacks trust. That’s where you then start to see the danger of a swing towards people being concerned that gambling or online gambling or sports or whatever specific areas might not be such a great idea after all, despite the tax taking and everything else that could be good.\u201d<\/p>\n

Better News for US Sportsbooks in Second Report<\/h2>\n

YouGov released another report<\/a> last week looking at US gaming in the second quarter of the year that has better news for operators.<\/p>\n

\n

Among its findings, the study found that four of the top five sports for US bettors saw year-to-year increases. For example, 25% of those surveyed said they make regular bets on NFL<\/a> games, compared to 20% in the second quarter of 2021. The survey also found that 22% bet on the NBA, up 3%. Soccer rose to 16% from 14%, while horse racing increased to 13% from 12%.<\/p>\n<\/div>\n

Baseball stayed the same at 15% for both quarters.<\/p>\n

The survey also included a profile of NFL bettors. According to YouGov, the average pro football gambler is middle-aged (age 45-65), a college graduate, and more likely to live in the Midwest. They\u2019re also more likely to watch sports on television \u2013 72%, compared to 40% of other sports bettors. Some 77%\u00a0 say placing a bet on a game makes it more interesting to watch than 55% of other bettors.<\/p>\n","protected":false},"excerpt":{"rendered":"

A recent report by YouGov should serve as a wake-up call for US sports betting operators. The international research and analytics firm released a report last month showing 45% of US survey respondents agree at least somewhat (23% strongly agree; 22% tend to agree) that there is too much promotion for sportsbooks. That\u2019s lower than […]<\/p>\n","protected":false},"author":45,"featured_media":235307,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,18943],"tags":[82226,80968],"acf":[],"yoast_head":"\nYouGov Survey Shows Americans Concerned About Sports Betting Ads<\/title>\n<meta name=\"description\" content=\"45% of US respondents agree at least somewhat that there is too much promotion for sportsbooks, the YouGov report said.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouGov Survey Shows Americans Concerned About Sports Betting Ads\" \/>\n<meta property=\"og:description\" content=\"45% of US respondents agree at least somewhat that there is too much promotion for sportsbooks, the YouGov report said.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/yougov-survey-shows-americans-concerned-about-sports-betting-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-03T18:58:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-05T22:42:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/AdobeStock_394974124-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Bittenbender\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Bittenbender\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/yougov-survey-shows-americans-concerned-about-sports-betting-ads\/\",\"url\":\"https:\/\/www.casino.org\/news\/yougov-survey-shows-americans-concerned-about-sports-betting-ads\/\",\"name\":\"YouGov Survey Shows Americans Concerned About Sports Betting Ads\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/yougov-survey-shows-americans-concerned-about-sports-betting-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/yougov-survey-shows-americans-concerned-about-sports-betting-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/AdobeStock_394974124-scaled.jpeg\",\"datePublished\":\"2022-10-03T18:58:35+00:00\",\"dateModified\":\"2022-10-05T22:42:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\"},\"description\":\"45% of US respondents agree at least somewhat that there is too much promotion for sportsbooks, the YouGov report said.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/yougov-survey-shows-americans-concerned-about-sports-betting-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/yougov-survey-shows-americans-concerned-about-sports-betting-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/yougov-survey-shows-americans-concerned-about-sports-betting-ads\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/AdobeStock_394974124-scaled.jpeg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/AdobeStock_394974124-scaled.jpeg\",\"width\":2560,\"height\":1709,\"caption\":\"A dramatization of a man reacting to losing a basketball bet he placed online. 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