{"id":235931,"date":"2022-10-06T01:07:02","date_gmt":"2022-10-06T06:07:02","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=235931"},"modified":"2022-10-06T11:14:01","modified_gmt":"2022-10-06T16:14:01","slug":"pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/","title":{"rendered":"PointsBet Makes US Horse Racing Deal, Partners with Stronach Division"},"content":{"rendered":"

The latest partnership between a sportsbook and a horse racing operator came to fruition late Wednesday. That’s when PointsBet announced a deal with The Stronach Group\u2019s 1\/ST Technology.<\/p>\n

\"Santa<\/a>
Horses gallop past the toteboard during a race at Santa Anita Park in Southern California. On Wednesday, sports betting operator PointsBet announced a partnership with 1\/ST Technologies, a division of Santa Anita owner The Stronach Group, designed to introduce horse racing to users of the online sports betting app. (Image: Santa Anita\/Facebook)<\/figcaption><\/figure>\n

According to the release, the Australian-based sports betting operator\u2019s Premier Turf Club subsidiary will develop in partnership with 1\/ST a \u201cwhite-label Advance-Deposit Wagering\u201d (ADW) platform. That will connect PointsBet<\/a> users to racing content.<\/p>\n

That ADW is expected to be integrated with PointsBet\u2019s sports betting app in states where it’s available, allowing sports bettors to place pari-mutuel racing bets on its fixed-odds sportsbook site. A standalone PointsBet ADW will also be launched in other states. That\u2019s expected to happen early next year.<\/p>\n

\n

With PointsBet’s mature market Australian racing expertise, and now a strategic partner in 1\/ST Technology that provides us with a market leading portfolio of racing products and services, we can introduce new and existing customers to a dynamic and interactive PointsBet branded horse betting experience,\u201d<\/strong> PointsBet Group CEO Sam Swanell said in a statement. \u201cThis will be supported through cost-effective offers and marketing, along with the utilization of our extensive US sports betting database.\u201d<\/strong><\/p>\n<\/blockquote>\n

The two sides signed a five-year deal that will also give PointsBet access to Stronach\u2019s Monarch Content Management, which carries signals for a dozen tracks. That network includes Stronach-owned Santa Anita Park in California, Gulfstream Park in Florida, and Pimlico Race Course in Maryland, along with Monmouth Park in New Jersey, Del Mar in California, and Tampa Bay Downs in Florida.<\/p>\n

Under the agreement, PointsBet will give 1\/ST an undisclosed portion of the ADW revenue it generates without any guarantees or upfront payments.<\/p>\n

Major Player in US Racing<\/h2>\n

Stronach is one of the major operators in US horse racing. Santa Anita and Gulfstream offer top-flight racing throughout the year, and historic Pimlico is home to the Preakness Stakes, the second jewel in the Triple Crown. Other Stronach tracks include Laurel Park in Maryland and Golden Gate Fields in California.<\/p>\n

\u201c1\/ST Technology is excited to be partnering with the truly innovative team at PointsBet to bring the great sport of horse racing to a growing customer base across US markets,\u201d 1\/ST Technology CEO Paul Williams said in a statement. \u201cWe are uniquely aligned on a superior product vision, as well as the value that this relationship brings to our collective organizations and horse racing industry stakeholders at large.\u201d<\/p>\n

Will Sports Bettors Flock to Horse Racing?<\/h2>\n

The PointsBet-1\/ST partnership comes just less than a month after Churchill Downs and FanDuel<\/a> announced an agreement that will make FanDuel a Kentucky Derby sponsor and allow FanDuel users to make pari-mutuel wagers on races at Churchill Downs Incorporated tracks through the Flutter Entertainment brand\u2019s sports betting app.<\/p>\n

\n

While there has been increased interest in bringing fixed-odds to horse racing, Wednesday\u2019s deal adds another major player that wants to see the pari-mutuel product — which features odds that shift as more money is wagered into the pool — still be the focus. The takeout in horse racing pari-mutuel wagers can exceed 20%, while the typical hold for a fixed-odds sports bet is significantly lower.<\/p>\n<\/div>\n

Besides its deal with FanDuel, Churchill Downs also agreed in August to sell a 49% stake in its United Tote division to the New York Racing Association (NYRA<\/a>). Churchill Downs said its partnership with NYRA, which operates Aqueduct Racetrack, Belmont Park, and Saratoga Race Course, will lead to a pari-mutuel product that can be integrated into sports betting platforms.<\/p>\n

The hope is that by attaching the pari-mutuel racing product on a platform used by a larger pool of bettors, operators like Stronach, Churchill, and NYRA can introduce a new audience to horse racing. Racing can provide a large amount of betting content for sports betting apps as races occur every few minutes across the country.<\/p>\n

The PointsBet release from Wednesday indicated that the total gross revenue market for horse racing is expected to reach $3 billion by the end of 2025.<\/p>\n

What remains to be seen, though, is if those new bettors will not get turned off on the sport when they see their payouts fluctuate.<\/p>\n","protected":false},"excerpt":{"rendered":"

The latest partnership between a sportsbook and a horse racing operator came to fruition late Wednesday. That’s when PointsBet announced a deal with The Stronach Group\u2019s 1\/ST Technology. According to the release, the Australian-based sports betting operator\u2019s Premier Turf Club subsidiary will develop in partnership with 1\/ST a \u201cwhite-label Advance-Deposit Wagering\u201d (ADW) platform. That will […]<\/p>\n","protected":false},"author":45,"featured_media":235932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,14577],"tags":[81900,81814,83104],"acf":[],"yoast_head":"\nPointsBet Makes US Horse Racing Deal, Partners with Stronach Division<\/title>\n<meta name=\"description\" content=\"The 5-year deal is the latest partnership that brings a sports betting operator and a horse racing organization together\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PointsBet Makes US Horse Racing Deal, Partners with Stronach Division\" \/>\n<meta property=\"og:description\" content=\"The 5-year deal is the latest partnership that brings a sports betting operator and a horse racing organization together\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-06T06:07:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-06T16:14:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/307918151_5769851736372315_839696563726561913_n.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Bittenbender\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Bittenbender\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/\",\"url\":\"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/\",\"name\":\"PointsBet Makes US Horse Racing Deal, Partners with Stronach Division\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/307918151_5769851736372315_839696563726561913_n.jpeg\",\"datePublished\":\"2022-10-06T06:07:02+00:00\",\"dateModified\":\"2022-10-06T16:14:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\"},\"description\":\"The 5-year deal is the latest partnership that brings a sports betting operator and a horse racing organization together\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/307918151_5769851736372315_839696563726561913_n.jpeg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/307918151_5769851736372315_839696563726561913_n.jpeg\",\"width\":1920,\"height\":1080,\"caption\":\"Horses gallop past the toteboard during a race at Santa Anita Park in Southern California. On Wednesday, sports betting operator PointsBet announced a partnership with 1\/ST Technologies, a division of Santa Anita owner The Stronach Group, designed to introduce horse racing to users of the online sports betting app. (Image: Santa Anita\/Facebook)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gaming Business\",\"item\":\"https:\/\/www.casino.org\/news\/gaming-business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PointsBet Makes US Horse Racing Deal, Partners with Stronach Division\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\",\"name\":\"Steve Bittenbender\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-7-1-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-7-1-96x96.png\",\"caption\":\"Steve Bittenbender\"},\"description\":\"Steve Bittenbender covers Midwest and Gulport news for Casino.org. He also specializes in sports betting and horse racing. Steve is a veteran reporter and brings more than two decades of experience covering sports, business and politics. He joined Casino.org in 2019. Steve has also covered major collegiate and professional sports for the Associated Press and the Louisville Courier-Journal and is frequently featured on local network TV newscasts and podcasts for his horse racing business and legislative expertise. A Reuters contributor, he has also previously served as editor for Government Security News. Steve lives in Louisville, Kentucky -- the epicenter of the US horse racing industry -- with his wife and son. He is also an avid poker player, having learned from his uncle as a wholesome after-school pastime with cookies and milk. Contact Steve at stevebittenbender@casino.org.\",\"url\":\"https:\/\/www.casino.org\/news\/author\/steve-bittenbender\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PointsBet Makes US Horse Racing Deal, Partners with Stronach Division","description":"The 5-year deal is the latest partnership that brings a sports betting operator and a horse racing organization together","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/","og_locale":"en_US","og_type":"article","og_title":"PointsBet Makes US Horse Racing Deal, Partners with Stronach Division","og_description":"The 5-year deal is the latest partnership that brings a sports betting operator and a horse racing organization together","og_url":"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2022-10-06T06:07:02+00:00","article_modified_time":"2022-10-06T16:14:01+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/307918151_5769851736372315_839696563726561913_n.jpeg","type":"image\/jpeg"}],"author":"Steve Bittenbender","twitter_card":"summary_large_image","twitter_creator":"@Casino_Org","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Steve Bittenbender","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/","url":"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/","name":"PointsBet Makes US Horse Racing Deal, Partners with Stronach Division","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/307918151_5769851736372315_839696563726561913_n.jpeg","datePublished":"2022-10-06T06:07:02+00:00","dateModified":"2022-10-06T16:14:01+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2"},"description":"The 5-year deal is the latest partnership that brings a sports betting operator and a horse racing organization together","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/307918151_5769851736372315_839696563726561913_n.jpeg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/307918151_5769851736372315_839696563726561913_n.jpeg","width":1920,"height":1080,"caption":"Horses gallop past the toteboard during a race at Santa Anita Park in Southern California. On Wednesday, sports betting operator PointsBet announced a partnership with 1\/ST Technologies, a division of Santa Anita owner The Stronach Group, designed to introduce horse racing to users of the online sports betting app. (Image: Santa Anita\/Facebook)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/pointsbet-makes-us-horse-racing-deal-partners-with-stronach-division\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Gaming Business","item":"https:\/\/www.casino.org\/news\/gaming-business\/"},{"@type":"ListItem","position":3,"name":"PointsBet Makes US Horse Racing Deal, Partners with Stronach Division"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2","name":"Steve Bittenbender","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-7-1-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-7-1-96x96.png","caption":"Steve Bittenbender"},"description":"Steve Bittenbender covers Midwest and Gulport news for Casino.org. He also specializes in sports betting and horse racing. Steve is a veteran reporter and brings more than two decades of experience covering sports, business and politics. He joined Casino.org in 2019. Steve has also covered major collegiate and professional sports for the Associated Press and the Louisville Courier-Journal and is frequently featured on local network TV newscasts and podcasts for his horse racing business and legislative expertise. A Reuters contributor, he has also previously served as editor for Government Security News. Steve lives in Louisville, Kentucky -- the epicenter of the US horse racing industry -- with his wife and son. He is also an avid poker player, having learned from his uncle as a wholesome after-school pastime with cookies and milk. Contact Steve at stevebittenbender@casino.org.","url":"https:\/\/www.casino.org\/news\/author\/steve-bittenbender\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/235931"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=235931"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/235931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/235932"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=235931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=235931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=235931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}