JL: \u201cIt’s not just a younger demographic. Millennials and the generation above them, everybody’s on social media, and now everybody’s consuming content differently. When Jake released his video announcing Betr, everybody across all spectrums saw that video. They found a way to get that. That’s what we’re all on now.\u201d<\/p>\n
JL: \u201cYes, and I say that because I think they’re going to be successful. But again, I don’t think they or anybody else is from a product standpoint. From a distribution standpoint, the only one that I think has done an interesting, potentially good job is Barstool Sports. But on the product side, nobody has built something that the mass-market consumer can just pick up and intuitively interact with. This is like a foreign language to somebody who’s never bet on sports before.<\/p>\n
\u201cAnd I don’t think that they have the right incentives in place to go out and fundamentally change the look and feel of their consumer experiences because all they got to do is launch in more states as they open up. Their brands are already synonymous with legacy sports betting, which is what I think this will be called 10 years from now.<\/p>\n
\nWith Betr, I don’t know what Betr is yet. We’re a microbetting app today. I don’t know what we’ll be tomorrow or in the future. But everything we’re doing is for the mass-market casual fan to enhance their consumption of sports.<\/strong><\/p>\n<\/blockquote>\n\u201cWe’re not looking for those whale betters. My point is, I don’t even know if we’re going to cannibalize their businesses or take over what they’re doing. They’re going after a smaller subset of consumer that is validated to spend a lot of money betting on sports, and they’re going to make a lot of money doing that. But we’re going after that incremental audience. We’re trying to go from the 3 million monthly active users in the industry today to the delta of 147 million gambling-age sports fans who aren’t engaged with betting on sports today because the product experiences just aren’t very good or intuitive for that.\u201d<\/p>\n
More from Levy coming on Wednesday.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"LAS VEGAS \u2013 Joey Levy isn\u2019t planning for Betr to be like FanDuel or DraftKings. And that\u2019s not just on the sports betting side of things. The cofounder of the microbetting startup believes everything about the sports betting experience needs to be reexamined, as he mentioned in the first part of our conversation at Resorts […]<\/p>\n","protected":false},"author":45,"featured_media":225603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73288,83109,1074],"tags":[82234,82253,80968],"acf":[],"yoast_head":"\n
Betr's Joey Levy on Building Sustainable Relationships with Sports Bettors<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n