{"id":239372,"date":"2022-10-25T15:05:57","date_gmt":"2022-10-25T20:05:57","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=239372"},"modified":"2022-10-25T16:51:08","modified_gmt":"2022-10-25T21:51:08","slug":"millennials-gen-z-driving-sports-wagering-growth-according-to-study","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/millennials-gen-z-driving-sports-wagering-growth-according-to-study\/","title":{"rendered":"Millennials, Gen Z Comprise Majority of Sports Bettors, According to Study"},"content":{"rendered":"

The proliferation of online and mobile sports wagering is assisting gaming companies in capturing more business from younger demographics — namely millennials and Gen Z — and many of those bettors want to visit brick-and-mortar casinos after wagering online.<\/p>\n

\"Millennials
Millennial bettors play a skill-based game in a casino. They’re also avid sports bettors, according to a study. (Image: Gamblit<\/em>)<\/figcaption><\/figure>\n

That according to a new study by LaneTerralever performed in conjunction with investment bank Jefferies. The survey indicates 48% of millennials and 36% of their Gen Z counterparts have only wagered online. But after placing sports bets in that fashion, 70% of those demographics combined want to visit land-based casinos.<\/strong><\/p>\n

Undoubtedly, that\u2019s a welcomed data point for gaming operators, because just a few years ago<\/a>, concerns permeated the industry regarding an inability to connect with younger prospective clients. However, the 2018 Supreme Court ruling<\/a> on the Professional and Amateur Sports Protection Act (PASPA), which left sports betting policy to the states, opened doors for casino operators to better connect with Gen Z and millennials.<\/p>\n

What\u2019s resulted is a younger demographic taking part in sports betting and becoming an increasingly important audience for operators to bring into the fold,\u201d<\/strong> said LaneTerralever in reference to PAPSA. \u00a0\u201cWith Gen Z, casino operators have the opportunity to take part in a new endeavor as this movement of online sports betting continues to take shape. Casino operators and sports betting entities must focus on this new audience of players\u2019 needs and wants.\u201d<\/strong><\/p><\/blockquote>\n

While online casinos are thriving and iGaming is seen as the next growth frontier for the industry, it\u2019s unlikely to cannibalize land-based casinos. Some 64% of those polled said they find more entertainment via in-person wagering, and 59% say they take their bets more seriously when playing live at a gaming venue.<\/p>\n

Loyalty Programs Matter<\/h2>\n

Growing mainstream acceptance of sports wagering — and increased availability of that offering — is allowing sportsbook operators to leverage customer loyalty programs<\/a> in new ways. That\u2019s important to a variety of customers, including younger clientele.<\/p>\n

\u201cA well-designed player rewards program with targeted communications and a strong rewards mix will encourage repeat visitation, foster loyalty, stimulate play, and give an operator a competitive advantage aimed to get a larger share of wallet from existing players,\u201d added LaneTerralever. \u201cA player rewards program is not only part of tried-and-true marketing strategy. It is also part of the casino\u2019s overall player experience.\u201d<\/p>\n

\n

About two-thirds of millennials and 63% of Gen Z engage with their preferred casino rewards program on a weekly basis, compared with just a third of boomers, according to the study. Data also confirms the benefits of sportsbook operators linking those operations to casino rewards platforms. For example, sports bettors are more engaged with loyalty offerings than those that don\u2019t wager on sports. And sports bettors have a stronger preference for signing up for those programs than clients that don\u2019t wager on sports, noted the survey.<\/p>\n<\/div>\n

Some gaming executives previously highlighted their companies\u2019 ability to leverage loyalty programs<\/a> to entice dedicated players to spend accrued points at land-based casinos. That often results in those bettors spending more money at those venues.<\/p>\n

Gen Z, Millennials: Experiences and Tech Matter<\/h2>\n

For operators, connecting with Gen Z and millennials isn\u2019t a uniform effort across those groups, because they seek different things. As the LaneTerralever survey notes, millennials love technology, while Gen Z seek social connection and experiences when wagering.<\/p>\n

\u201cThis generation(millennials) has shifted how traditional casino gaming has been perceived in the past. Millennials are a diverse generation that holds some remnants of traditional player values but are now driven to explore new experiences,\u201d <\/strong>noted the study. \u201cAs a result, Millennials have taken to sports betting with more fervor than any other generation and seem to be even more digitally inclined than their younger counterparts.\u201d<\/strong><\/p>\n

On the other hand, when Gen Z clients visit a casino, they\u2019re not so much focused on winning<\/a> as they are on experiences and connecting with other people.<\/p>\n","protected":false},"excerpt":{"rendered":"

The proliferation of online and mobile sports wagering is assisting gaming companies in capturing more business from younger demographics — namely millennials and Gen Z — and many of those bettors want to visit brick-and-mortar casinos after wagering online. That according to a new study by LaneTerralever performed in conjunction with investment bank Jefferies. The […]<\/p>\n","protected":false},"author":46,"featured_media":239373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,33810,19],"tags":[81897,81898,81931],"acf":[],"yoast_head":"\nMillennials, Gen Z Driving Sports Wagering Growth, According To Study<\/title>\n<meta name=\"description\" content=\"Millennials, Gen Z love sports betting and operators are getting them into casinos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/millennials-gen-z-driving-sports-wagering-growth-according-to-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennials, Gen Z Driving Sports Wagering Growth, According To Study\" \/>\n<meta property=\"og:description\" content=\"Millennials, Gen Z love sports betting and operators are getting them into casinos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/millennials-gen-z-driving-sports-wagering-growth-according-to-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-25T20:05:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-25T21:51:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/mill.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/millennials-gen-z-driving-sports-wagering-growth-according-to-study\/\",\"url\":\"https:\/\/www.casino.org\/news\/millennials-gen-z-driving-sports-wagering-growth-according-to-study\/\",\"name\":\"Millennials, Gen Z Driving Sports Wagering Growth, According To Study\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/millennials-gen-z-driving-sports-wagering-growth-according-to-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/millennials-gen-z-driving-sports-wagering-growth-according-to-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/mill.jpg\",\"datePublished\":\"2022-10-25T20:05:57+00:00\",\"dateModified\":\"2022-10-25T21:51:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Millennials, Gen Z love sports betting and operators are getting them into casinos.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/millennials-gen-z-driving-sports-wagering-growth-according-to-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/millennials-gen-z-driving-sports-wagering-growth-according-to-study\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/millennials-gen-z-driving-sports-wagering-growth-according-to-study\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/mill.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/mill.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Millennial bettors play a skill-based game in a casino. 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