{"id":239790,"date":"2022-10-27T13:42:12","date_gmt":"2022-10-27T18:42:12","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=239790"},"modified":"2022-10-27T14:28:41","modified_gmt":"2022-10-27T19:28:41","slug":"brewdog-to-open-giant-carbon-negative-bar-on-las-vegas-strip","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/brewdog-to-open-giant-carbon-negative-bar-on-las-vegas-strip\/","title":{"rendered":"BrewDog to Open Giant ‘Carbon-Negative’ Bar on Las Vegas Strip"},"content":{"rendered":"

BrewDog, the Scottish brewer known for its bold beer and bolder claims, is opening its first Las Vegas brewery in typical style. It will be \u201cthe first ever carbon-negative bar in Las Vegas,\u201d according to the company\u2019s marketing materials.<\/p>\n

The rooftop bar opens Friday, Dec. 2 above the Showcase Mall. The shopping center, known for its 100 foot-tall Coca-Cola bottle, will now also be known for its 4,000 square-foot LED BrewDog cube sign.<\/p>\n

\u201cThis is going to be one of our most epic locations that we’ve ever created, and we can’t wait to be opening our doors,\u201d the company\u2019s website promises.<\/p>\n

\"BrewDog
A rendering of the first Las Vegas outlet from Scottish brewery BrewDog. Occupying 30,000 feet atop the Strip’s Showcase Mall, the bar will open on Dec. 2, 2022. (Image: brewdog.com)<\/figcaption><\/figure>\n

The 30,000 square-foot Las Vegas BrewDog will feature an onsite brewery with 10-barrel brewing system, an event space, a retro game zone, and full-size shuffleboard tables. According to\u00a0vegas.eater.com,<\/em>\u00a0BrewDog incurred $2.65 million in construction costs alone.<\/p>\n

Among the bar’s 96 beers on tap will be a special edition of BrewDog\u2019s Elvis Juice beer, a citrus-infused American IPA with a caramel malt base and notes of pine, orange, and grapefruit. Its menu will offer not only bar food, but pizza, tacos, lobster, and Wagyu beef burgers.<\/p>\n

On opening night, according to the company, a raffle will be held to award a $1 million bar tab.<\/p>\n

Low-Carbon Beer?<\/h2>\n

Though the company announced the inclusion of \u201can urban forest\u201d in its Las Vegas bar, achieving carbon negativity through a smattering of rooftop trees is a dubious claim. Most likely, the company means that the new bar\u2019s carbon emissions will be offset by other company-wide activities. In 2020, BrewDog announced it officially had become carbon-negative \u2013 removing twice as much carbon from the atmosphere than it adds \u2013 thanks to its green investments. These include purchasing 2,000 Scottish acres on which it announced plans to plant 1 million trees.<\/p>\n

\u201cHuge change is needed right now, and we want to be a catalyst for that change in our industry and beyond,\u201d BrewDog cofounder James Watt said at the time. \u201cWe fully acknowledge that we are a long way from perfect. However, we are determined to rapidly and fundamentally change everything as we work hard to ensure we have a positive impact on the planet.\u201d<\/p>\n

BrewDog \u2013 which has opened more than 100 bars in the past five years \u2013 is known for its\u00a0 provocative claims and business moves. In 2010, it produced 12 bottles of a beer called “The End of History.” Consisting of 55% alcohol by volume, it was the world\u2019s strongest beer at the time \u2013 a title that has since been usurped. In 2018, BrewDog introduced Pink IPA, a limited edition bottling of its Punk IPA coinciding with International Women’s Day. The bottle’s label featured the slogan “Beer for Girls,” igniting a backlash which, two years later, Watt called “justified.”<\/p>\n

Last June, more than 100 former BrewDog employees published an open letter criticizing the firm’s business practices and treatment of its employees. The letter cited a “culture of fear,” and claimed the company was “built on a cult of personality” under Watt. Watt later apologized on Twitter, stating that his business was focused \u201cnot on contradicting or contesting the details of [the] letter, but to listen, learn, and act.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

BrewDog, the Scottish brewer known for its bold beer and bolder claims, is opening its first Las Vegas brewery in typical style. It will be \u201cthe first ever carbon-negative bar in Las Vegas,\u201d according to the company\u2019s marketing materials. The rooftop bar opens Friday, Dec. 2 above the Showcase Mall. The shopping center, known for […]<\/p>\n","protected":false},"author":78,"featured_media":239798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81886,82353],"tags":[83466,83464,83465,23],"acf":[],"yoast_head":"\nBrewDog to Open Giant 'Carbon-Negative' Bar on Las Vegas Strip - Casino.org<\/title>\n<meta name=\"description\" content=\"BrewDog, the Scottish brewer known for its bold beer and bolder claims, is opening its first Las Vegas brewery in typical style. 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