{"id":240678,"date":"2022-11-02T12:42:51","date_gmt":"2022-11-02T17:42:51","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=240678"},"modified":"2022-11-10T14:28:59","modified_gmt":"2022-11-10T20:28:59","slug":"australias-gambling-ads-to-carry-safer-messages-to-deter-spending","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/australias-gambling-ads-to-carry-safer-messages-to-deter-spending\/","title":{"rendered":"Australia’s Gambling Ads to Carry Safer Messages to Deter Spending"},"content":{"rendered":"

The BBC<\/em> wrote last year that 200K Australians have a “high-level problem” with gambling, which would amount to just 0.0077% of the population. However, that percentage is high enough to make the country spend an exorbitant amount of time rewriting the rules on gambling advertising.<\/p>\n

\"Social
Social Services Minister Amanda Rishworth speaks in front of Australian legislators. She is pushing a series of changes to gambling advertising that might have mixed results. (Image: News.com.au<\/em>)<\/figcaption><\/figure>\n

The Australian government is forcing gaming operators to change the warnings they provide in their advertising messages. A new series of phrases will appear where “gamble responsibly” used to exist.<\/p>\n

Social Services Minister Amanda Rishworth asserts that the changes are necessary to combat problem gambling. However, previous research<\/a> has determined that the country’s overall “problem gambling” rate is between 0.5% and 1%.<\/p>\n

In the future, gaming operators will have to employ one of seven taglines in their ads, varying them regularly, so they don’t become stale. The catchphrase must appear at the end of the ad and include details on where gamblers can find help if they feel overwhelmed.<\/p>\n

New Taglines for Aussie Gaming<\/h2>\n

If the ads appear on TV or radio, the announcer must speak them “slowly and calmly,” according to the government. Only five of the seven taglines are available in TV or radio spots.<\/p>\n

Other channels, such as social media, websites, and print, can use six of the seven. Advertising through direct marketing or tied to sponsorship and outdoor promotions can use all seven. The new choices include:<\/p>\n