{"id":240850,"date":"2022-11-03T10:59:35","date_gmt":"2022-11-03T15:59:35","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=240850"},"modified":"2022-11-10T16:14:21","modified_gmt":"2022-11-10T22:14:21","slug":"betr-signs-indiana-market-access-deal-with-caesars-southern-indiana","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/betr-signs-indiana-market-access-deal-with-caesars-southern-indiana\/","title":{"rendered":"Betr Signs Indiana Market Access Deal with Caesars Southern Indiana"},"content":{"rendered":"

Betr, the online sports betting app that focuses on microbetting, announced Thursday morning that it has reached a market-access deal with Caesars Southern Indiana to operate in Indiana.<\/p>\n

\"Betr<\/a>
Betr, a microbetting-focused sports betting and media venture founded by Joey Levy and Jake Paul, will partner with Caesars Southern Indiana in a deal giving it market access in Indiana. (Image: Betr)<\/figcaption><\/figure>\n

Terms of the agreement weren’t disclosed, though a joint release indicated the agreement is \u201cpredominantly equity-based.\u201d As a result, EBCI Holdings, which owns the casino in Elizabeth, Ind., will become one of the largest stakeholders in the operator that plans to focus on in-game betting markets.<\/p>\n

Market access is one of the primary expenses that comes with launching a regulated sports betting business in the US, so we have been focused on aligning ourselves with partners who buy into our vision and are willing to take equity in lieu of cash for access,\u201d Betr co-founder and CEO Joey Levy said in a statement. \u201cWe are thrilled to announce this partnership and we are grateful for the opportunity to undergo the licensing process with the Indiana Gaming Commission.\u201d<\/p><\/blockquote>\n

The deal is contingent on regulatory approval.<\/p>\n

In Indiana, each state-licensed casino can partner with up to three online operators. Betr<\/a> would be the first partner for Caesars Southern Indiana.<\/p>\n

\u201cWith Betr\u2019s microbetting focus combined with Betr\u2019s smart take on sports media, led by boxing star Jake Paul, we believe Betr will be a fun new option for sports fans throughout Indiana and will appeal to mass market consumers,\u201d Caesars Southern Indiana General Manager Brad Siegel said.<\/p>\n

Second State Deal for Betr<\/h2>\n

Indiana is the second state access deal Betr has announced. It also has an agreement in place with HOF Village Newco, which operates the Hall of Fame Village in Canton, Ohio, for online access in Ohio. That, too, involves an equity stake.<\/p>\n

The Ohio Casino Control Commission conditionally approved HOF Village\u2019s application at its Wednesday meeting, and Betr is working in preparation to launch on January 1 in the state.<\/p>\n

Levy and Paul, the other Betr co-founder, unveiled their new company back in August and announced they raised $50 million in funding from a wide range of investors.<\/strong><\/p>\n

Levy also founded Simplebet, a microbetting technology company that runs in-game markets for sportsbooks, such as DraftKings. Betr will use the Simplebet platform for its application.<\/p>\n

Betr\u2019s original media content will be led by Paul, a professional fighter and high-profile social media influencer followed by more than 70 million people.<\/p>\n

Last month, Levy told Casino.org<\/em> that combining original media and microbetting opportunities will help enhance how sports fans watch and enjoy games<\/a>. That’s critical, he added, to getting more of the nearly 150 million US sports fans engaged in wagering.<\/p>\n

Big Week for EBCI Holdings<\/h2>\n

The Betr deal is the second major deal in less than a week for EBCI Holdings, the commercial gaming arm for the North Carolina-based Eastern Band of Cherokee Indians.<\/p>\n

On Monday, the Kentucky Horse Racing Commission approved EBCI Holdings’ acquisition of a 49% stake in Revolutionary Racing Kentucky. That’s a $55 million quarter-horse track and historical horse racing venue<\/a> currently under construction in Ashland, Ky. The track is expected to open for racing in 2024.<\/p>\n

It\u2019s also not the first microbetting venture for EBCI Holdings. In September, the company announced a $1 million investment in nVenue<\/a>, which is developing a microbetting platform using artificial intelligence to develop markets for sportsbooks.<\/strong><\/p>\n

Scott Barber, EBCI Holdings’ CEO, told Casino.org<\/em> there are no concerns about investing in the two companies. Betr, he noted, is a consumer-facing company, while nVenue is a business-to-business provider.<\/p>\n

\u201cWe also feel the future of sports betting will evolve to predominately microbetting. So, plenty of room for multiple operators in a big marketplace,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Betr, the online sports betting app that focuses on microbetting, announced Thursday morning that it has reached a market-access deal with Caesars Southern Indiana to operate in Indiana. Terms of the agreement weren’t disclosed, though a joint release indicated the agreement is \u201cpredominantly equity-based.\u201d As a result, EBCI Holdings, which owns the casino in Elizabeth, […]<\/p>\n","protected":false},"author":45,"featured_media":240852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[82234,82741,82291,82328,80968],"acf":[],"yoast_head":"\nBetr Signs Indiana Market Access Deal with Caesars Southern Indiana<\/title>\n<meta name=\"description\" content=\"Indiana is the second state access deal for microbetting-focused Betr, which already has plans to operate in Ohio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/betr-signs-indiana-market-access-deal-with-caesars-southern-indiana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betr Signs Indiana Market Access Deal with Caesars Southern Indiana\" \/>\n<meta property=\"og:description\" content=\"Indiana is the second state access deal for microbetting-focused Betr, which already has plans to operate in Ohio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/betr-signs-indiana-market-access-deal-with-caesars-southern-indiana\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-03T15:59:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T22:14:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/Betr-screenshot.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1052\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Steve Bittenbender\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Bittenbender\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/betr-signs-indiana-market-access-deal-with-caesars-southern-indiana\/\",\"url\":\"https:\/\/www.casino.org\/news\/betr-signs-indiana-market-access-deal-with-caesars-southern-indiana\/\",\"name\":\"Betr Signs Indiana Market Access Deal with Caesars Southern Indiana\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/betr-signs-indiana-market-access-deal-with-caesars-southern-indiana\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/betr-signs-indiana-market-access-deal-with-caesars-southern-indiana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/Betr-screenshot.png\",\"datePublished\":\"2022-11-03T15:59:35+00:00\",\"dateModified\":\"2022-11-10T22:14:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\"},\"description\":\"Indiana is the second state access deal for microbetting-focused Betr, which already has plans to operate in Ohio\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/betr-signs-indiana-market-access-deal-with-caesars-southern-indiana\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/betr-signs-indiana-market-access-deal-with-caesars-southern-indiana\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/betr-signs-indiana-market-access-deal-with-caesars-southern-indiana\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/Betr-screenshot.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/Betr-screenshot.png\",\"width\":1440,\"height\":1052,\"caption\":\"Betr, a microbetting-focused sports betting and media venture founded by Joey Levy and Jake Paul, will partner with Caesars Southern Indiana in a deal giving it market access in Indiana. 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